Sprinklr

Sprinklr, Inc.

Type	Private company
Industry	Internet
Founded	September 2009
Headquarters	New York, New York
Key people	Ragy Thomas, CEO & Founder
Products	Sprinklr
Number of employees	1000+[1]
Website	www.sprinklr.com

Sprinklr is a social media management platform for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large enterprises.

Corporate history

Sprinklr was founded in 2009. Originally self-funded by CEO and founder Ragy Thomas, the company has raised more than $239 million in financing from Battery Ventures, Intel Capital, and Iconiq Capital and is valued at over $1.8 billion.^[2]

Sprinklr grew organically to more than 200 employees and hundreds of customers ^[3] before beginning to make acquisitions in 2014.

• In March 2014, Sprinklr acquired Dachis Group^[4] adding abilities for employee advocacy, competitive intelligence, social business consulting services, and content optimization. As part of the acquisition, Jeffrey Dachis, co-founder of the world's largest digital agency Razorfish, joined Sprinklr as Chief Evangelist.
• In August 2014, Sprinklr acquired TBG Digital ^[5] to augment its paid social advertising capability. TBG Digital was a pioneer in the social advertising space and at the time of acquisition oversaw more than $100 million in annual paid advertising for its clients.
• In September 2014, Sprinklr acquired Branderati ^[6] adding a comprehensive advocacy suite to its capabilities.

As of mid 2016, Sprinklr has more than 1100 employees and 1000 customers.^[1]

As of mid 2016, Sprinklr has offices in 10 countries, located across North & South America, Europe and Asia.

Software and services

Sprinklr provides a complete social software platform that helps enterprises manage consumer experience at every interaction. The platform provides end-to-end social functionality spanning paid media, owned media, and earned media for large enterprise clients.

The product was awarded the 2014 North American Frost & Sullivan Award for New Product Innovation Leadership^[7] by Frost & Sullivan.

Sprinklr has six core areas of functionality:

Content Planning and Publishing

This is a content management and digital asset management capability that helps distributed teams and agencies create and manage digital assets across social accounts, organizational silos, and geographies. The Sprinklr platform publishes to more than 20 social networks including: Facebook, Twitter, LinkedIn, Google, YouTube, Instagram, Pinterest, Vkontakte, WordPress, Sina Weibo, Tencent Weibo, Renren, Flickr, SlideShare, LiveChat, Zendesk, SurveyMonkey, bit.ly, and Bazaarvoice.^[8]

Engagement and Moderation

This is an enterprise social media management capability that enables community management across complex social media account structures and internal teams. The platform is built to enable scale across complex enterprise organizations while maintaining comprehensive workflow, approval flows, and auditing. Every interaction is stored for discoverability for more than 10 years.^[9]

Advocacy and Audience Segmentation

This is an audience profiling and analytics capability that provides granular audience data, and also integrates with major CRM platforms like Salesforce.com, RightNow, and Microsoft Dynamics to provide a 360-degree view of an audience's customers, prospects, and partners.^[10]

Paid and Targeted Amplification

This is an integrated paid social media buying, optimization, and reporting capability for enterprises and direct response advertisers. It lets advertising buyers manage and optimize hundreds of campaigns and ads simultaneously on Facebook, Instagram, Twitter and LinkedIn.^[11]

Listening and Trend Discovery

This is a fully integrated social media monitoring, also known as "listening," capability. Sprinklr's listening module was named a "Leader" in Forrester's social media monitoring Wave. Customers can use it to monitor any set of keywords anywhere on the web and then engage with brand mentions directly from Sprinklr.^[12]

Social Analytics and Reporting

This comprehensive reporting suite uses big data analytics and data visualizaiton to deliver enterprise reporting that spans all of a company's social initiatives as well as competitive intelligence and monitoring.^[13]

Certifications and Partners

Partners

In May 2014, Sprinklr launched its Partner program with three types of partners:^[14]

• Global Services Providers including - Accenture, Cognizant, Deloitte, IBM, Pitney Bowes
• Leading Agencies including - AKQA, MRM, Mason Zimbler, RGA, Trellist, Tribal Panama
• Tech / Solution Providers including - Clarabridge, Moxie Software, Opal, RichRelevance, SHIFT, ThisMoment

Certifications

• AICPA/SOC - Sprinklr has successfully completed SOC 1 (SSAE 16) TYPE I, SOC 1 Type II and SOC 2 Type II (SSAE 16) examinations.^[15]
• Social network platform certifications from: Facebook, Twitter, LinkedIn, Instagram, Bit.ly, Pinterest, YouTube^[15]

Reviews

Sprinklr is widely seen as a candidate for a successful IPO and has been covered in the Wall Street Journal as such.^[16]

Its product has been lauded by Forrester Research, Frost & Sullivan, and Altimeter Research for its capabilities.

In competitive reviews conducted by Forrester Research, Sprinklr ranked a "Leader" in its 2014 Listening Wave,^[17] was the top performer on strategy and capability in its 2013 Social Relationship Platform Wave,^[18] and "Strong Performer" in its 2014 Compliance wave.^[19] The product was the only competitor in the space highly ranked in all 3 reports categories.

In similar competitive reviews conducted by Frost & Sullivan Sprinklr was awarded the 2014 North American Frost & Sullivan Award for New Product Innovation Leadership^[20] by Frost & Sullivan. “The Sprinklr platform is designed to support customers’ entire cycle of growth, from social listening and engagement to a fully collaborative social business environment,” said Frost & Sullivan Industry Analyst Sandy Borthick. “Sprinklr enables customized metrics and performance management of social flows between the enterprise and its customers.”

References

External links

Wikimedia Commons has media related to Sprinklr.

• Official website