Sports Illustrated Kids

*Sports Illustrated Kids*
The first issue of Sports Illustrated for Kids, January 1, 1989, showing NBA Superstar Michael Jordan with friends Brad Pielet and Nancy Deller.
Managing Editor	Bob Der
Staff writers	Staff Managing Editor SI.com: Paul Fichtenbaum Managing Editor: Bob Der Creative Director: Beth Power Bugler Senior Producer: Paul Ulane Executive Marketing Director: Eileen Masio
Categories	Sports magazine
Frequency	Monthly
Circulation	950,000
First issue	January 1, 1989 (1989-January-01)
Language	English
Website	http://www.sikids.com/
ISSN	1042-394X

Sports Illustrated Kids (SI Kids, trademarked Sports Illustrated KIDS, sometimes Sports Illustrated for Kids) is a monthly spin-off of the weekly U.S. sports magazine Sports Illustrated. SI Kids was launched in January 1989 and includes sports coverage with less vocabulary and emphasis on humor. The magazine's secondary purpose is to market sports to children.

The first issue featured Naismith Basketball Hall of Fame member and former Chicago Bulls guard Michael Jordan on the cover.

Sports Illustrated Teen

Sports Illustrated Teen (SI Teen, trademarked Sports Illustrated TEEN, sometimes Sports Illustrated TEEN Edition) was a bound multiple-page insert within regular monthly issues of SI Kids, written for the older readers of the children's magazine.^[1] Its contents featured more statistics, predictions, and in-depth looks at both team-based and extreme sports.^[2] Sports Illustrated Teen first appeared in the January 2004 issue, being published until it was cancelled in the March 2010 issue and was replaced with a selected article from Sports Illustrated.

Partnership with Topps

In March 2006, the Topps company and Sports Illustrated Kids announced a marketing alliance to increase the overall awareness of trading card collecting among kids.^[3] The magazine advertises the inclusion of sports cards within every issue.

Magazine contents

Monthly features include comics, humorous captions of athletics photos, child reporters, and player interviews.

The magazine's recurring mascot is Buzz Beamer, a buzz-cut blond-haired Caucasian boy always in dark glasses. He stars in most of the comics in which he plays a variety of sports and also appears in several flash cartoons on the official website. Buzz is created and drawn by award-winning cartoonist Bill Hinds.

Other works have been published under the magazine title including video games,^[4] a television show,^[5] and books (such as a sports pop-up book^[6]).

The December edition of the magazine features the SportsKid of the Year.

Cover history

Most covers by athlete, 1989–2011

Athlete	Number of covers
Michael Jordan	4
Shaquille O'Neal	5

Spot Preview Editions 1989–2011

Issue Title	Year	Month	Special notes
2007 NFL Preview!	2007	September	Scouting Reports, Breakout Stars and Predictions
College Football Preview	2007	August	The Top 10 We Rank the Best of Everything: Teams, Mascots, Sleepers Heisman Candidates, and More!
2007 Baseball Preview	2007	May
NBA Preview	2006	November
Baseball Preview	2006	April	Team Scouting Reports, Players to Watch, and Post-season Predictions
Winter Olympic Preview	2006	February
NBA Preview	2005	November	Scouting Reports, Predictions, and Players to Watch.
Pro Football Preview	2003	September	Fearless Super Bowl Predictions and Breakdowns of all 32 NFL teams.

Special Editions 1989–2011

Issue Title	Year(s)	Month(s)	Special notes
Athletes Give Back	2011	October	Athletes support Breast Cancer (Magazine cover special all pink printing)
The Video Game Issue	2009	October	Top 10 Games of the Year and Sneek Peek at the Future of Gaming.
Special Bonus Issue	2007	Winter	It's all about Football. 52 Pages on America's Sport.
Special Mega Issue	2006/2007	December/January	Bonus: Gotta Get it Guide
Best of the Best	2003	June	We pick Who (and what) is Number 1 in Sports.
Best of the Best	2002	May	Who rules in almost everything in sports.
Olympic Double Issue	2000	October	Featuring guide to 12 days of Olympic action
Winter Olympic Issue	1998	February
Olympic Double Issue	1996	July
Kids Take Over This Issue!	1995	March	The entire issue is written by kids.
Summer 1992 Olympic Preview	1992	July
Winter Olympics	1992	February	Featuring highlights from the
In Dad's Duds	1991	June	Featuring kids of sports stars
Special Extremely Silly Issue	1995	November

Awards and recognition

Won the "Distinguished Achievement for Excellence in Educational Publishing" award 11 times
Won the "Parents' Choice Magazine Award" 7 times

References

External links

SIKids.com – official website
Sports Illustrated Kids Teacher's web site
Topps and SI Kids announce a partnership
20 Years of SI Kids Covers

Time Inc.
United States	All You Coastal Living Cooking Light Departures Entertainment Weekly Essence Executive Travel Food & Wine Fortune Golf Health HelloGiggles InStyle Life.com Money People People en Español Real Simple Southern Living Sports Illustrated Sports Illustrated Kids Sunset Time Time for Kids Travel + Leisure
Time Inc. UK‎	Amateur Gardening Amateur Photographer Angler's Mail Chat Country Homes & Interiors Country Life Cycling Weekly Decanter Horse & Hound Ideal Home InStyle Livingetc Look Marie Claire (UK) Mousebreaker NME Now Pick Me Up Rugby World Shooting Times Soaplife Sporting Gun Superyacht Business SuperYacht World The Field Shooting Gazette TV & Satellite Week TV easy TVTimes Uncut Wallpaper What's on TV Woman Woman's Own Woman's Weekly Yachting World World Soccer
Other	Cozi Maghound Oxmoor House Sports Illustrated TV Asia (50-50 joint venture with ASN) Sunset Books Synapse Group Viant Myspace

Children's programming on CBS in the 1990s
First-run animated series	Dink, the Little Dinosaur (1989–91) Muppet Babies (1984–92) The California Raisin Show (1989–90) Garfield and Friends (1988–95) Rude Dog & the Dweebs (1989–90) The Adventures of Raggedy Ann and Andy (1988–91) Teenage Mutant Ninja Turtles (1990–96) Bill & Ted's Excellent Adventures (1990–91) Mother Goose and Grimm (1991–93) Back to the Future (1991–93) Where's Waldo? (1991–92) Fievel's American Tails (1992–93) The Little Mermaid (1992–95) Raw Toonage (1992–93) Marsupilami (1993–94) Hello Kitty and Friends (1993–94) All-New Dennis the Menace (1993–94) Cadillacs and Dinosaurs (1993–94) Conan and the Young Warriors (1994) Beethoven (1994–95) Aladdin (1994–96) Skeleton Warriors (1994–95) Wild C.A.T.s (1994–95) Street Sharks (1994–95) The Adventures of Hyperman (1995–96) Timon & Pumbaa (1995–97) Santo Bugito (1995–96) The Twisted Tales of Felix the Cat (1995–97) The Neverending Story (1995–96) The Mask (1995–97) Ace Ventura: Pet Detective (1995–97) Project G.e.e.K.e.R. (1996–97) Anatole (1998–2000) Dumb Bunnies (1998–99) Flying Rhino Junior High (1998–2000) Birdz (1998–99) Mythic Warriors (1998–2000) New Tales from the Cryptkeeper (1999–2000) Blaster's Universe (1999–2000) Rescue Heroes (1999–2000)
First-run live-action series	Pee-wee's Playhouse (1986–91) Riders in the Sky (1991) The Amazing Live Sea Monkeys (1992) Beakman's World (1993–98) Fudge (1995) Bailey Kipper's P.O.V. (1996–97) Secrets of the Cryptkeeper's Haunted House (1996–97) The New Ghostwriter Mysteries (1997) Wheel 2000 (1997–98) The Weird Al Show (1997) The Sports Illustrated for Kids Show (1997) In the News (1997–98)
Rebroadcasts	Inspector Gadget (1991–92) Cyber C.O.P.S. (1993) CBS Storybreak (1993–94) Franklin (1998–99)
Schedules	1989–90 1990–91 1991–92 1992–93 1993–94 1994–95 1995–96 1996–97 1997–98 1998–99 1999–2000
Related topics	Cartoon All-Stars to the Rescue (1990) Modern animation in the United States

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