Spinlet
 | |
| Headquarters | Lekki, Lagos State, Nigeria |
|---|---|
| CEO | Nkiru Balonwu |
| Industry | Music, Media, Entertainment |
| Services | Music Streaming and Download, YouTube Partner Services |
| Slogan(s) | Think Music |
Spinlet is a digital media company, focusing on Afro-Centric content. Spinlet’s primary service is music streaming and downloads available globally via browser at spinlet.com, and the Spinlet app on iOS and Android. Spinlet's technology allows the consumer to purchase, listen, share and discover new music while offering integration and storage of the user's music library on their mobile device. As at October 2015, the Spinlet app had been downloaded nearly 2 million times.[1][2]
Spinlet has been appointed by the International Federation of the Phonographic Industry (IFPI) as Nigeria’s first ever manager for ISRCs – the International Standard Recording Code, an essential digital monitoring and revenue tracking tool.[3][4]
History
Spinlet was originally a music streaming mobile app developed in 2006 by two Finnish brothers, Sami Leino and Ville Leino. In 2011, the app was acquired by a group of Nigerian investors represented by Verod Capital Management [5] led by Eric Idiahi, who became the first CEO of Spinlet. Idiahi was succeeded by Neil Schwartzman [6] who was in office from January 2013 to February 2014. The company's current Chief Executive is Nkiru Balonwu [7] who was previously General Counsel and Chief Operating Officer.
Launch
Spinlet launched in beta in Nigeria May 2011. It was formally launched as an official product in 2013.
Spinlet So Far
- Spinlet has acquired a Nigerian Communications Commission license that will allow it to sell content as callback tones in collaboration with Telcos.
- Spinlet was recently appointed by the IFPI (International Federation of the Phonographic Industry) as Nigeria’s first ever manager for ISRCs - the International Standard Recording Code, an essential digital monitoring and revenue tracking tool.
- Spinlet is also developing an application program interface (API) for businesses to enable them integrate the Spinlet service with their own online service delivery platforms.
Technical Information
Spinlet’s software is proprietary software and provides audio content in the audio files formats where the audio is in 44.1 kHz sample rate, 16-bit per sample, stereo recording are:
- AIFF PCM or WAV PCM
- Free Lossless Audio Codec (FLAC)
Business model
Spinlet operates under the freemium, model basic services are free, while additional features are offered via paid subscriptions). It makes its revenues by selling streaming subscriptions to premium users and advertising placements to third parties.
Original Content
Alongside being a curator of audio content, Spinlet has recently begun generating original video content (I Go Blow, Lyrically Speaking and The Spin Deck Show), which they currently host on their YouTube channel[8][9]
References
- ↑ "Spinlet nears 2m downloads as it sets sights beyond Africa".
- ↑ Folarin Okunola (13 October 2015). "Spinlet: Streaming service's mobile app hits 2 million downloads".
- ↑ "Nigeria Gets an ISRC Manager". Billboard.
- ↑ "Spinlet becomes Nigeria’s first ISRC manager". National Mirror. 26 October 2015.
- ↑ "Climbing aboard the Africa train". The Economist. 24 September 2015.
- ↑ Natalie Robehmed (16 September 2013). "Meet The Mobile Apps Streaming Music To Africa". Forbes.
- ↑ Jamie Gavin (8 December 2015). "Africa’s largest music streaming service on the transition to digital media". fipp.com.
- ↑ "I Go Blow… New Web Series From Spinlet".
- ↑ "Watch Episodes of Spinlet’s Web Series ‘Lyrically Speaking’ For Hilarious Insight Into the Lyrics of Modern Nigerian Music". BellaNaija.