Sorted magazine

Sorted
Creator Russell Church
Country United Kingdom
Language English
Website Official website


'Sorted magazine' and original website Sortedmag.com[1] was first created and launched in the United Kingdom in 2004[2] by Brighton publisher Russell Church.[3] ( That was the year in which an Irish online music magazine by the same name, written as 'Sorted magAZine', ended after an eight-year run from 1996.[4]) The British 'Sorted' was geared to the lads' mag market but failed to establish a strong demographic share, with the debut edition misjudging its potential popularity with a colossal 250,000 print run. Consequently, the original 'Sorted magazine' folded after just four editions leaving staff in Brighton jobless and unpaid.[5]

In 2007, children's magician Steve Legg[6] saw an opportunity to relaunch Sorted magazine as a Christian evangelist title aimed at reclaiming a place in the lads' mag marketplace. With a Biblical mission in place, the new look 'Sorted magazine'[7] was distributed ( unofficially ) by a team of evangelist Christian donors to carefully selected HM Forces personnel, as well as to Christian Alcohol and Drug Rehabilitation Centres; although almost all government endorsed 12 Step affiliated treatment centres ( such as RAPt/Forward Trust[8]) rejected the title out of hand, since it aimed to promote Christianity and thus went against the important 12 Step ethos of not branding a religion to an addiction recovery programme. The 'Sorted' relaunch achieved some circulation success through the PR efforts of its Director of Publishing, Duncan Williams [9] ( a former tabloid newspaper exec.[10]), who was appointed during the post-Leveson Inquiry period when both advertisers and readers seemed to be seeking publications with stronger moral credentials.[11] However, when Williams ( who had begun to openly express views that opposed organised religion's involvement in addiction treatment [12] ) left the magazine, it very quickly spiralled into debt and today relies chiefly on church fund raising drives, donations and evangelist bulk subscribers helping to cover costs of a small print run for a dwindling niche market.

ABC audited circulation figures have long ceased and Comag charges a fee to place 'Sorted magazine' on secular newsagent shelves in a bid to aid the illusion of reach.

References

  1. ↑ "Teen Web Sites: Tap into the teen market". www.marketingmagazine.co.uk. Retrieved 2016-02-13.
  2. ↑ O'Sullivan, Sally (2004-01-24). "A taste of Sugar for the boys? Sorted". The Guardian. ISSN 0261-3077. Retrieved 2016-02-13.
  3. ↑ THOMPSON, by HUGH. "My big deal: Russell Church". Retrieved 2017-08-07.
  4. ↑ "Sorted magAZine (1996-2004)". sortedmagazine.com. Retrieved 14 March 2016.
  5. ↑ "Brighton lads mag Sorted closes after just four issues".
  6. ↑ Alliance, Evangelical. "Steve Legg - Editor". Evangelical Alliance. Retrieved 2017-08-06.
  7. ↑ West, By Ed. "Lad's mags? I must get myself sorted". Telegraph.co.uk. Retrieved 2017-08-12.
  8. ↑ "Home". Become Trust. 2016-09-23. Retrieved 2017-08-12.
  9. ↑ "'Wholesome' men's mag with a Christian slant bucks the trend of circulation decline".
  10. ↑ "THE SON". issuu. Retrieved 2017-08-12.
  11. ↑ "Sorted: a revolution in media | Christian News on Christian Today". www.christiantoday.com. Retrieved 2017-08-06.
  12. ↑ "Publisher speaks out over churches' 'rigid' values when treating people for drug and alcohol abuse". Dorset Echo. Retrieved 2017-08-06.


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