Smith & Wollensky

Smith & Wollensky
Private
Industry Restaurants
Founded 1977
Headquarters Boston[1]
Number of locations
 9
Parent Patina Restaurant Group LLC
Website smithandwollensky.com

Smith & Wollensky is the name of several high-end American steakhouses, with locations in New York, two in Boston, Chicago, Columbus, Houston, Miami Beach, Las Vegas and most recently opened in London. The first Smith and Wollensky steakhouse was founded in 1977 by Alan Stillman, best known for creating T.G.I. Friday's, and Ben Benson, in a distinctive building on 49th Street and 3rd Avenue (once occupied by Manny Wolf's Steakhouse).[2] Many of the restaurants have a wooden exterior with its trademark green and white colors. The individual Smith and Wollensky restaurants operate using slightly varied menus. In 1997, Ruth Reichl, then-restaurant reviewer for the New York Times, called Smith & Wollensky "A steakhouse to end all arguments.".[3]

In 2007, Nick Valenti, CEO of the Patina Restaurant Group and his partner Joachim Splichal, together with the Boston-based private equity firm Bunker Hill Capital, purchased The Smith & Wollensky Restaurant Group.[4]

Name

According to Stillman, there was never a Mr. Smith or a Mr. Wollensky involved. He opened the Manhattan phone book twice and randomly pulled out two names, Smith and Wollensky. The announcements for the opening, however, carried the names Charlie Smith and Ralph Wollensky. Stillman later admitted that Charlie and Ralph were the names of his dogs.[5]

Locations

New York

Located in midtown Manhattan, the first S&W steakhouse occupies a stand-alone building whose wooden exterior bears the trademark green and white colors (which actually were inherited from Manny Wolf's, which operated between 1897 and 1977,[6] when it became Smith & Wollensky, they simply changed the sign to "Since 1977" but otherwise kept the type of lettering used on the outside of Manny Wolf's the same). Also included is Wollensky's Grill, a bar room within the restaurant that has a more bar-type atmosphere and food, and is open later than the dining room. The New York location was used for a scene as a meeting place for Christian Bale and Willem Dafoe's characters in the 2000 Film American Psycho. It and its kitchen were also used for scenes in the 2006 film The Devil Wears Prada. It was also used for the famous 2008 $2.11 million and 2007 $650,100 "Power Lunch with Warren Buffett" charity auction on eBay, with Zhao Danyang and Mohnish Pabrai & Guy Spier, respectively.[7][8]

When Mr. Stillman sold the Smith & Wollensky Restaurant Group he retained ownership of the New York restaurant, although all locations share promotional and marketing efforts.

Chicago

Bearing the same green and white painted exterior the New York location has, this steakhouse overlooks the Chicago River and the Loop. It played a role in the revival of Chicago's River North area, and is neighbored by Marina City and the House of Blues. This location was featured in the 2006 film The Break-Up.

Miami Beach

In a two-story building on the waterfront, the S&W's Miami is technically located at the extreme southern end of Miami Beach, and offers views of the Miami skyline and ships passing through Government Cut into and out of the port of Miami. It takes advantage of its waterfront location, with an outdoor patio for diners to enjoy the outdoors.

Las Vegas

The restaurant has three floors and is across from the City Center on the Las Vegas Strip.

Columbus

The restaurant opened in 2002 and is in the Easton Town Center "lifestyle community".

Houston

The restaurant, which has two stories and features a view deck overlooking one of the nicer areas in the city in Highland Village, is similar to the Columbus location in that it was built as part of a "lifestyle community".

Boston

Two Smith & Wollensky restaurants exist in Boston. One restaurant occupies the Armory of the First Corps of Cadets, a castle built in 1891 originally intended as a military building, and is the only Smith & Wollensky location on the National Register of Historic Places. The other Boston location is located on the Fort Point Channel near South Station.

London

Opened in June 2015, as the brand's first restaurant outside of the US. Located in the landmark Adelphi Building off of The Strand.

Advertising

Capitalizing on the restaurant's New York City roots, showmanship and creative risk have been perennial hallmarks of Smith & Wollensky's promotion from day one. An early TV commercial by agency Angotti Thomas Hedge showed waiters botching famous theatrical soliloquies ("To be or not to be") because they "wanted to be waiters, not actors." More recently, the steakhouse promoted itself with the theme "If steak were a religion, this would be its cathedral."[9] Johann Sebastian Bach's uplifting Mass in B Minor backgrounds a rapid paced montage of patrons, food, waiters and wine. This commercial by Seiter & Miller Advertising was seen throughout New York City and most memorably featured on newly installed taxi television screens.

See also

References

Coordinates: 40°45′18.61″N 73°58′15.01″W / 40.7551694°N 73.9708361°W / 40.7551694; -73.9708361

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