Small World Social

Small World Social

Small World Social Teamwork
Type of business Private
Founded 2008
Headquarters San Francisco, California
Area served Melbourne, Australia and San Francisco, California
Founder(s) Kathy Phelan
Industry Internet, Technology, Contextual Computing
Employees 45
Website smallworldsocial.com

Small World Social is a company founded in Sydney, Australia in 2008. In 2011 the company moved to, and is still located in, the Central Business District area of Melbourne, Australia. In late 2012, the company opened an office in San Francisco, California USA.

Company history

Small World Social originally focused on using social media to change people’s behaviors[1] primarily in the area of health, health promotion and public policy.

In 2010 the company conducted research to develop a social networking training curriculum for Sydney teachers.[2]

In 2009, the company patented a method and system for explaining complex concepts online.[3] It now holds a portfolio of technology patents[4] and has continued to have a research and development center based in Melbourne, Australia. [5]

Today the company continues to work in the field of complex digital knowledge transfer and behavioral change, working with clients in the fields of health, science, medical device and manufacturing.

Key people in the company include: CEO Kathy Phelan and Madeline Sands, the Project Leader for the Breastfeeding Support Project.[6]

Its diversity in thinking and approach has been a key to its rapid growth and success as a startup company.

Technology

Small World Social’s technology is used in applications where tacit knowledge transfer is required.[7] The SaaS technology platform works across a range of mobile and wearable technology, providing content relevant to each of these different form factors.

Awards

2014

In February 2014, Small World Social was awarded an internal Genentech Technology Innovation Award.[8] In early March 2014, in Hamburg, Germany, the company was awarded a Silver Medal at the 2014 World Media Festival[9] for its work on the Genentech Learning Portal App. Also in March 2014, the company was awarded a Gold Astrid Award in New York for its Learning Portal App.[10] In May 2014, Small World Social and the ABA won the Gold Questar Award in the Emerging Media: App section, for the Breastfeeding with Google Glass App.[11] In June 2014, Small World Social's Breastfeeding Support Project was awarded the Questar Best of Category Grand Prize For Emerging Media, which is given to the top 5% of entries.[12] In July 2014, Small World Social's Breastfeeding Support Project was awarded a Bronze Medal at the 2014 IDA International Design Awards for excellence in Multimedia Interface design.[13] In October 2014, Small World Social's Breastfeeding Support Project received honorable mention at the 2014 Victorian Public Healthcare Awards for optimizing healthcare through e-health & communications technology excellence.[14]

2015

On June 3, 2015 Small World Social was named a finalist for LTEN's 2015 Excellence Awards.[15]

2016

In April 2016 Small World Social was awarded the Hermes Creative Award (Gold) - Mobile Information Experience for the LEXUS NOW: THE FUTURE OF THE AUTOMOTIVE EXPERIENCE app.[16] That was followed by being awarded the winner for Mobile Sites - Guides/Ratings/Reviews in the 22ND Annual Communicator Awards.[17] As of June 6, 2016 Small World Social won Honorable Mention in the Website Design Competition at the 9th Annual International Design Awards for the Lexus Now: Reinventing the Car Owner's Manual project.[18] In November 2016, Small World added 4 more awards for its Lexus Now project with Toyota Motor Sales; winning a Gold MarCom Award in the Mobile Website Information category,[19] earning two awards within the W3 creative awards, one Silver Award in the General Website-Automotive category and one Gold in the Mobile Apps/Sites-Innovative/Experimental category,[20] and receiving an American Graphic Design Award from GDUSA.[21]

Impact

Small World Social has launched a program that has changed the behavior of more than 4 million people in Australia and across the world[22] with a focus on utilizing the latest technology for enterprises to achieve their business objectives.[23] The company utilizes many wearable and mobile computing devices to achieve this end.

Diversity

The company’s 45 staff comprises 25 different nationalities and a diverse range of disciplines and backgrounds including content researchers, designers, videographers, computer scientists, engineers and business analysts. The company’s innovation approach follows a design thinking methodology and it approaches innovation challenges by structuring teams into small cross-disciplinary groups of 6 to 8 people that work together on projects, akin to the skunk works teams used by Lockheed Martin during the 1950s.[24] This diversity in thinking and approach has been a key to its rapid growth and success as a startup company.[25]

References

  1. ↑ "January 2011: Social Media, Social Networking and Social Capital". AFG Venture Group Dispatches. January 2011. Retrieved 28 April 2014.
  2. ↑ Macgibbon, Ainslie (28 February 2011). "Teaching the Facebook generation". The Sydney Morning Herald. Fairfax Media. Retrieved 28 April 2014.
  3. ↑ Gougousis, Kanella, Michelle McNamara, and Seyed Mojtaba Sabbagh-Jafari. Online Educational Software. Social IT Pty Ltd, assignee. Patent AU2011355590. 22 December. 2012. Print.
  4. ↑ "SOCIAL IT PTY LTD PATENTS IN AUSTRALIA". IP Australia. Retrieved 29 April 2014.
  5. ↑ Kitney, Damon (24 March 2014). "A Small World with high hopes and even bigger ambitions". The Australian. Retrieved 29 April 2014.
  6. ↑ "Breastfeeding Support Project". Small World Social. Retrieved 2 June 2016.
  7. ↑ Fitzsimmons, Caitlin (4 April 2014). "Google Glass app helps breastfeeding: developer Small World seeking up to $35m in funding". Financial Review Magazine. Fairfax Media. Retrieved 29 April 2014.
  8. ↑ "Genentech App Overview". Small World Social. Retrieved 29 April 2014.
  9. ↑ "Awards". Genentech Learning Portal App. WorldMediaFestival, October 2013. Retrieved 29 April 2014.
  10. ↑ "2014 Category Winners". Genentech Learning Portal App. 2014 MerComm, Inc. Retrieved 29 April 2014.
  11. ↑ "2014 Questar Awards". The International Awards for Video Communications. MerComm Awards Inc.
  12. ↑ "Questar 2014 Grand Award Winners". The International Awards for Video Communications. MerComm Awards. Retrieved 27 June 2014.
  13. ↑ "iDA International Design Awards 2014 Grand Award Winners". Retrieved 16 February 2015.
  14. ↑ "2014 Victorian Public Healthcare Awards". Retrieved 16 February 2015.
  15. ↑ "AbbVie, Bayer Healthcare, Gilead Sciences, Medtronic, Siemens Healthcare Diagnostics, UCB Among Those Receiving Top Honors". Retrieved 15 June 2015.
  16. ↑ "Hermes Creative Awards 2016".
  17. ↑ "22ND ANNUAL COMMUNICATOR AWARD OF DISTINCTION WINNERS 2016".
  18. ↑ "9th Annual International Design Award Honorable Mention Winners".
  19. ↑ "2016 MarCom Awards Gold Winners".
  20. ↑ "2016 W3 Gold Winners".
  21. ↑ "American Graphic Design Awards 2016".
  22. ↑ Hull, Daryll (April 2009). "Youth Online Participation And Consultative Processes: Report On A Pilot Project In "Better Futures"". Information Systems, Technology and Management. The University of New South Wales.
  23. ↑ "Google Glass app helps breastfeeding: developer Small World seeking up to $35m in funding". Australian Financial Review. 4 April 2014. Retrieved 29 April 2014.
  24. ↑ "Innovation Workshop Presentation". Sydney Technology Park, Australia: Westpac Bank Leadership Team. February 2014.
  25. ↑ "A Small World with high hopes and even bigger ambitions". The Australian. 24 March 2014. Retrieved 29 April 2014.
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