Situation Interactive

Situation Interactive is a full-service digital marketing agency based in New York City. The company’s wide array of clients span Live Events, Sports, Film & Television, Theatre, Arts & Cultural Institutions and Travel & Tourism.[1] Situation Interactive is also the founding and operating team behind Situation Project, a 501(c)3 aimed at inspiring and expanding students' imaginations through arts and cultural experiences.[2]

History

Situation Interactive was founded in 2001 by Damian Bazadona.[3]

Honors and Awards

Situation Interactive's workplace has been named as one of the "Best Places to Work in New York State" by the New York State Human Resources Society in 2016.[4] Its founder, Damian Bazadona, has been named by Cynopsis Media as the 2016 HR Corporate Visionary of the Year[5] and a finalist for the 2016 Social Good Leader of the Year in television and media.[6] In addition, the agency has been a three-time winner of Crain's New York Business (2010, 2011, 2012) as one of the "Best Places to Work" in New York City.

Situation Interactive was invited to the inaugural South by South Lawn (SXSL) Festival hosted at the White House by President Obama in recognition of their philanthropic efforts with Situation Project, giving public school students access to arts and cultural experiences.[7]

The agency works with a range of clients in entertainment and media including NBCUniversal,[8] Cirque du Soleil[9] and Major League Soccer.[10]

The agency's work was honored with "Best in Show" OMMA Award,[11] "Best in Viral Marketing" OMMA Award,[12] "Best in Interactive Design" LVIMA Award,[13] "Best in Entertainment Social Media" IAC Award[14] and the "Best in Online Advertising & Marketing" Davey Award.[15]

Events

As the host of an ongoing event series, Situation has led discussion around storytelling in advertising in partnership with TED,[16] USA Today,[17] as well as the connection between happiness and consumer experiences.[18]

References

  1. "Home Décor Retailer CB2 Invites Pinterest Users to Furnish Apartment".
  2. "Will Free Tickets To ‘School Of Rock’ Spur Younger Broadway Audience?".
  3. "Portraits: Situation Interactive Digital shop turned its knack for selling Broadway spectacle to promoting the world of sports". www.adweek.com.
  4. "2016 Best Companies Winners".
  5. "2016 HR Award Winners".
  6. "The Social Good Awards".
  7. "South by South Lawn: My Day with the President".
  8. "Bravo Sparks Snapchat Tilt Touting ‘The Real Housewives of New Jersey’ | Broadcasting & Cable". www.broadcastingcable.com. Retrieved 2016-12-15.
  9. Situation Interactive (2016-11-17), Situation Project: Expanding the Imagination at PARAMOUR on Broadway, retrieved 2016-12-15
  10. "Inspiring A New Generation of Soccer Fans – Major League Soccer". Situation. Retrieved 2016-12-15.
  11. "MediaPost – OMMA Awards". www.mediapost.com. Retrieved 2016-12-14.
  12. "MediaPost – OMMA Awards". www.mediapost.com. Retrieved 2016-12-14.
  13. "2010 Las Vegas Digital Media Award Winners Announced". PitchEngine. Retrieved 2016-12-14.
  14. "The Internet Advertising Awards - IAC Winners". www.iacaward.org. Retrieved 2016-12-14.
  15. "Davey Awards | Winners". www.daveyawards.com. Retrieved 2016-12-14.
  16. Gerard, Jeremy (2016-02-22). "Offbeat Impresario Randy Weiner, Oscar Winning Writer Alex Dinelaris Lead TEDxBroadway Confab". Deadline. Retrieved 2016-12-14.
  17. "Google Agency Blog". Google Agency Blog. Retrieved 2016-12-14.
  18. Bratburd, Rebecca (2013-07-25). "Stressing Experience Over Expense". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-12-14.
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