SiteScout

SiteScout
Type of business Private
Founded 2009
Headquarters Toronto, Canada
Area served Global
Industry Online Advertising, Real-Time Bidding
Services Ad serving, Demand-Side Platform
Website http://www.sitescout.com/
Alexa rank 1,283 (June 2013)[1]
Launched 2009
Current status Active

SiteScout Inc. is an advertising technology company based in Toronto, Canada that was first founded in 2009. The company offers self-serve advertising software that enables users to create and manage various formats of ad campaigns.

Awards

In November 2012, SiteScout was chosen by the Canadian Innovation Exchange (CIX) as one of the top 20 most innovative companies in Canada.[2] In the same month, SiteScout was also selected by The C100 for their 48 Hours in the Valley program.[3]

In April 2013, SiteScout was ranked as one of the Top 25 "Up and Coming" ICT firms in Canada based on innovation.[4]

In November 2013, SiteScout was chosen as one of the "Companies-to-Watch" winners by Deloitte for their Technology Fast 50 award program.[5]

Corporate milestones

According to TechCrunch, SiteScout had approximately $20 million in revenue in 2012 from over 5000 customers.[6]

In 2013 the company acquired part of the technology and coding used by AdBrite.[7][8]

On November 4, 2013, SiteScout was acquired for nearly $40 million in cash and stock by Centro.[9]

Expansion into mobile advertising

SiteScout allowed its users to bid on mobile ads from its SSP Partners through its DSP in November 2012[10] providing access to 30 billion mobile ad views per month.[11]

API release

On 24 July 2013, SiteScout announced the launch of the SiteScout API which allows developers programmatic access to their real-time bidding (RTB) platform.[12][13]

References

  1. ↑ "SiteScout.com Site Info". Alexa Internet. Retrieved 2013-06-24.
  2. ↑ "CIX lists Canada's 20 most innovative companies". The Globe and Mail. Retrieved 27 June 2013.
  3. ↑ "23 Startups Will be Joining the C100 at 48 Hours in the Valley Next Month". Tech Vibes. Retrieved 27 June 2013.
  4. ↑ "Top 25 Canadian Up and Coming ICT Companies". Branham Group Inc. Retrieved 27 June 2013.
  5. ↑ "Companies-to-watch Winners 2013". Deloitte. Retrieved 27 November 2013.
  6. ↑ "Self-Serve Ad Platform SiteScout Now Has 5,000 Customers, $20M in Revenue". Tech Crunch. Retrieved 27 June 2013.
  7. ↑ "SiteScout Acquires IP Developed By Defunct Ad Exchange adBrite". Tech Crunch. Retrieved 26 June 2013.
  8. ↑ "News From the Advertising Industry". New York Times. Retrieved 25 July 2013.
  9. ↑ Kantrowitz, Alex (5 November 2013). "News From the Advertising Industry". AdAge. Retrieved 27 November 2013.
  10. ↑ "SiteScout Expands DSP For SMBs To Mobile". Retrieved 1 August 2013.
  11. ↑ "SiteScout's Mobile DSP – The Agency Model in Review". Retrieved 1 August 2013.
  12. ↑ "SiteScout Launches Final, Complete Version of the SiteScout API". Retrieved 1 August 2013.
  13. ↑ "MediaPost Publications SiteScout Launches Open API For RTB Marketplaces 07/23/2013". Retrieved 1 August 2013.
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