Shore Fire Media

Shore Fire Media
Industry Marketing, Public Relations
Founded Brooklyn, NY, US (1990)
Founder Marilyn Laverty
Number of locations
 Brooklyn, NY
Nashville, TN
Website www.shorefire.com

Shore Fire Media is a publicity and media management firm, based in Brooklyn, New York, that specializes in entertainment and popular culture. Founded in 1990 by Marilyn Laverty, the company has run public relations campaigns for artists such as Bruce Springsteen,[1] Lana Del Rey,[2] and Zac Brown Band.[3] In 2016 Billboard named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue.[4]

History

Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in Brooklyn, New York with one employee and two desks, and future company senior VP Mark Satlof as a consultant.[5] Laverty previously had worked for 13 years at Columbia Records, rising to become VP of publicity.[1]

Shore Fire appeared on The New York Observer’s "Power List 50" of New York's top public relations firms in 2013, 2014, and 2015 and was listed as the city's top arts/culture/media firm by the publication in 2016.[2][6][7][8]

Notable campaigns

While the company originally focused on the music industry,[5] it later branched into a wider client base including venues, businesses, websites, books, and non-music events.[9] Other clients include entertainers, authors, comedians, apps and services, non-profit organizations, and trade associations, as well as health and lifestyle brands.[10]

Since the 2013 opening of its Nashville office, the firm has represented country acts such as Kenny Chesney, Zac Brown Band, Lee Brice, Brandy Clark, Martina McBride, and Lee Ann Womack.[3] In 2014, the firm began representing Maria Rodale, CEO and Chairman of lifestyle publishers Rodale, Inc. [11] Companies and non-profits have included TuneCore, A2IM,[12] Intelligence Squared, Friedman Diabetes Institute, WhyHunger, Downtown Music Publishing, and Music & Memory.[13][14]

Other current and past music clients have included Bon Iver, Elvis Costello, Carole King, Bonnie Raitt, and St. Vincent, as well as Summerfest, Brooklyn Bowl, and Fare The Well: Celebrating 50 Years of the Grateful Dead.[15][16][17]

The company gained recognition with the launch of the Bruce Springsteen and the E Street Band's The Rising in July 2002,[1] which was Springsteen's first studio album with the band since 1984. According to The New York Times, Shore Fire released only ten copies to selected listeners before the release, as compared to the industry standard of releasing hundreds of promos.[18]

References

  1. 1 2 3 Bannan, Karen J. (March 24, 2003). "Marilyn Laverty". AdAge. Retrieved 2013-04-19.
  2. 1 2 http://observer.com/2013/10/the-power-50-list/#slide13
  3. 1 2 "Shore Fire Media to Open Nashville Office". Billboard. March 26, 2013. Retrieved 2013-04-19.
  4. ↑ http://www.billboard.com/articles/events/women-in-music/7595964/women-in-music-2016-most-powerful-executives
  5. 1 2 Ciarallo, Joe (April 3, 2008). "PRNewser Interview: Mark Satlof, Shore Fire Media VP". MediaBistro. Retrieved 2013-04-19.
  6. ↑ http://observer.com/2014/11/new-yorks-top-50-public-relations-agencies/pr-power-list28-2/
  7. ↑ http://observer.com/2015/12/pr-power-50/#slide25
  8. ↑ http://observer.com/2016/12/new-yorks-top-specialty-pr-agencies/
  9. ↑ "Billboard's Women In Music 2011: Marilyn Laverty, No. 39". Billboard. 2011. Retrieved 2013-04-19.
  10. ↑ "About Us". Shore Fire Media. Retrieved 2013-04-19.
  11. ↑ http://observer.com/2015/12/pr-power-50/#slide25
  12. ↑ "VOTE Independent: Celebrate Independent Labels and Artists 55th GRAMMY Nominations". A2IM: American Association of Independent Music. December 2012. Retrieved 2013-04-19.
  13. ↑ "About us". WhyHunger. Retrieved 2013-04-19.
  14. ↑ http://www.musicrow.com/2015/09/brian-mansfield-to-join-shore-fire-media/
  15. ↑ http://observer.com/2015/12/pr-power-50/#slide25
  16. ↑ http://maconcountytimes.com/features/community/7764/carter-featured-in-forbes
  17. ↑ http://observer.com/2015/12/pr-power-50/#slide25
  18. ↑ Nelson, Chris (July 15, 2002). "Springsteen Protects His New CD's Online in an Old-Fashioned Way". New York Times. Retrieved 2013-04-19.
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