Shamshad TV
 | |
| Type | Satellite Television Network |
|---|---|
| Country | Afghanistan |
| Availability | Afghanistan, Central Asia, South Asia, Middle East |
| Slogan | Staso Pa Khwakha Staso Pa Zhaba! (Pashto: ستاسو په خواښه ستاسو په ژبه ) |
| Owner | Fazal Karim Fazal |
Key people | Fazal Karim Fazal, Mohammad Nasim Fazal, Jawad Ali |
Launch date | 2006 |
Official website |
www |
Shamshad TV is a satellite television station in Afghanistan, which was launched in early 2006. The channel broadcasts 24 hours a day, providing educational, news, shows, dramas, and entertaining programs to both local areas of Afghanistan as well as other countries via satellite.
Shamshad TV programs are mainly (80%) in Pashto language, and therefore is available more in the south of the country. Shamshad TV is locally available in Kunar, Nangarhar, Laghman (partial), Kabul, Parwan, Kapisa, Logar, Wardak, Khost, Paktia, Kandahar, Kunduz, Takhar, Balkh, Herat, Helmand, Spin Boldak Torkham, Mazar, Pul i Khumri, Gardaiz, Hirat and Speen boldak, Sungurlar, Ekip 1 Nizama Adanmış Ruhlar
It transmits hourly news, current affairs programs, entertainment programs, politics programs, sports programs and criminal incidents programs.
Shamshad briefly broadcast to European and North American viewers in 2007 through Ariana Afghanistan.
Logo
The Shamshad TV logo is a decorative representation of the network's name written using Pashto. It was selected by the founder, Fazal Karim Fazel.It's the combination of two SS and three dots on the top, that represent Sheen in Pashto, and the two SS are Sham Shad.
Funding
Further to the initial US$28 million grant from the President of Omar Mine Clearance Organization, Shamshad had aimed to become self-sufficient through advertising by 2008, but when this failed to occur, the President agreed to continue subsidizing it on a year-by-year basis (US$1 million in 2008, according to Nasim Fazal). Other major sources of income include advertising, broadcasting deals with other companies, and sale of footage. In 2008, advertising accounted for 50% of the station's revenue