Selver

Selver

Type	Discount store
Founded	1995
Number of locations	39
Area served	Estonia
Owner	Tallinna Kaubamaja
Website	www.selver.eu

Selver during a discount.

Järve Selver

Merimetsa Selver

Torupilli Selver

Valga Selver

Selver is a chain of supermarkets and hypermarkets operating in Estonia. Selver is a subsidiary of Tallinna Kaubamaja. The chain was established in 1995 with the opening of Punane Selver in Lasnamäe, Tallinn. Expansion outside of Tallinn began on 10 May 2002 with the opening of Mai Selver in Pärnu. Since 18 December 2008 Selver also operated in Latvia, but in the end of 2009 due to the financial crisis Selver was forced to close all its 6 supermarkets in Latvia.^[1] There are currently 44 stores in operation all over Estonia (as of December 2014).

Selver is the exclusive retailer of the products of Selveri Köök (Selver's Kitchen) - over 250 different salads, desserts, ready-made meals, etc.

Annual sales

Selver gross sales (in million Euros):

• 2010 300,2
• 2005 (nine months) 94,6
• 2004 93,8
• 2003 78,2

Stores

Tallinn

• Järve Selver, Rahumäe, Nõmme (opened 27 September 2000) - Hypermarket
• Kadaka Selver, Kadaka, Mustamäe (8 October 1998) - Hypermarket
• Kakumäe Selver, Pikaliiva, Haabersti (19 March 2009)
• Marienthali Selver, Lilleküla, Kristiine (19 June 2008)
• Merimetsa Selver, Merimetsa, Põhja-Tallinn (30 May 2002)
• Mustakivi Selver, Tondiraba, Lasnamäe (13 October 2005)
• Pääsküla Selver, Pääsküla, Nõmme (December 2012)
• Pelgulinna Selver, Pelgulinn, Põhja-Tallinn (29 September 2005)
• Pirita Selver, Pirita, Pirita (23 May 2000) - Hypermarket
• Punane Selver, Sõjamäe, Lasnamäe (19 December 1995)
• Tondi Selver, Tondi, Kristiine (17 May 2001) - Hypermarket
• Torupilli Selver, Torupilli, Kesklinn (12 December 2002) - Hypermarket

Tartu

• Anne Selver, Annelinn (26 May 2005)
• Jaamamõisa Selver, Jaamamõisa (12 April 2007)
• Ringtee Selver, Ränilinn (2 June 2005; moved to a new building on 11 December 2008)
• Sõbra Selver, Karlova (8 December 2005)
• Veeriku Selver, Veeriku (15 December 2005)

Pärnu

• Mai Selver (10 May 2002)
• Suurejõe Selver (18 August 2005)
• Ülejõe Selver (24 July 2008)

Narva

• Kerese Selver (28 February 2008)
• Astri Selver (Autumn 2013)

Other

• Jõgeva: Jõgeva Selver (19 July 2007)
• Jõhvi: Jõhvi Selver (4 May 2006)
• Kärdla: Hiiumaa Selver (29 May 2008)
• Keila: Keila Selver (20 November 2008)
• Kohtla-Järve: Kohtla-Järve Selver (13 March 2008)
• Kuressaare: Saare Selver (10 June 2004)
• Paide: Paide Selver (28 August 2008)
• Põltsamaa: Põltsamaa Selver (18 December 2007)
• Põlva: Põlva Selver (3 July 2008)
• Rakvere: Krooni Selver (5 October 2002)
• Rapla:Rapla Selver (20 December 2012)
• Saku: Saku Selver (2011)
• Uuemõisa Rannarootsi Selver (9 March 2010)
• Valga: Valga Selver (15 September 2005)
• Viljandi: Männimäe Selver (17 October 2002)
• Võru: Vilja Selver (3 March 2005)

References

External links

• Official website
• Media related to Selver in Estonia at Wikimedia Commons