Scrubs Magazine
| Frequency | Quarterly |
|---|---|
| First issue | November 15, 2009 |
| Country | United States |
| Based in | Santa Monica, California |
| Language | English |
| Website |
scrubsmag |
Scrubs Magazine is a lifestyle magazine and website for nurses, which premiered November 15, 2009. The quarterly magazine, which covers a range of lifestyle topics including beauty, money, style, health, and wellness, is audited by Business Publications Audit (BPA) Worldwide. Scrubs magazine has a paid circulation of 371,082 for the period ending December 31, 2011 and is distributed to over 1,500 nursing apparel stores nationwide, to select nursing students, VIP nursing school administrators and key nursing associations.
The Scrubs website features conversations with nurse bloggers and has an average monthly traffic of 2 million. It's social channels include:
Funny Nurses
Scrubs Magazine
Men in Nursing
Soy Enfermer
Student Nurses
Collectively they reach over 3 million Nurses and Healthcare professionals across the United States.
Concept
Strategic Partners, Inc. (SPI) – a nursing apparel and footwear company in the United States and manufacturer/distributor of scrubs under the labels of Cherokee, Disney, Baby Phat, Skechers, the NFL and others – is the founding sponsor. The concept for Scrubs was created by Michael Singer of SPI and originally produced by Mind Over Media (MOM), the Los Angeles-based media development and packaging company.
Staff
In 2016, BrightHaus Marketing Agency took over the production and further development of Scrubs Magazine, with Michael Harbron at the helm. Harbron is editorial director of Scrubs and the CEO of BrightHaus. Harbron also owns and operates Plumber Tom, a California Plumbing company, as well as being on the board for Leaselabs and a regular contributor to Forbes magazine.
References
- Miami Herald: http://www.miamiherald.com/living/health/story/1358763.html
- MediaPost: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120544
- Washington Post: http://www.washingtonpost.com/wp-dyn/content/article/2009/11/20/AR2009112003534.html
- Nursing Times: http://www.nursingtimes.net/whats-new-in-nursing/students/lifestyle-magazine-for-nurses-launches/5008787.article
- National Public Radio: http://marketplace.publicradio.org/display/web/2009/11/13/am-nurses-mag/
- LA Observed: http://www.laobserved.com/archive/2009/11/looking_at_scrubs_magazin.php
- ANA Smart Brief: http://alquemie.smartbrief.com/alquemie/servlet/encodeServlet?issueid=65DF0B70-5AAC-4B09-AFCF-ABD7E499E67F&lmcid=archives
- LA Times: http://latimesblogs.latimes.com/booster_shots/2009/11/nurses-work-long-hours-sometimes-for-little-pay-and-are-often-under-appreciated-for-their-caregiving-work-but-some-recogni.html
- Mediabistro: http://www.mediabistro.com/fishbowlny/magazines/scrubs_enters_niche_magazine_market_142079.asp
- Folio: http://www.foliomag.com/2009/apparel-manufacturing-launch-lifestyle-magazine-nurses
- Press Release, November 2009: http://scrubsmag.com/scrubs-magazine-premieres-november-3-2009-press-release/