Brasil Kirin

Brasil Kirin S.A.
Subsidiary
Industry Beverages
Founded 1939
Headquarters Itu, Brazil
Key people
 Gino di Domenico, (CEO)
Products Beers and Soft drinks
Revenue Increase US$ 1.7 billion (2012)
Decrease - US$ 41.8 million (2012) [1]
Number of employees
 10,041
Parent Kirin Brewery Company
Website www.brasilkirin.com.br

Brasil Kirin, previously known as Schincariol, is a Brazilian brewery and beverage company, the second largest in the country after AmBev.[2]

History

The company was founded in 1939 and since 2011 is a subsidiary of Japanese beverage company Kirin Brewery Company and have many competitors such as AmBev, Grupo Petrópolis, Heineken and others.

In October 2011, the court decided that Kirin could buy a majority stake in family-run Brazilian beer Schincariol. Kirin bought a 50.45 percent stake in 2011, valued at $2.6 billion.[3]

In November 2011, Kirin Holdings Company agreed to buy out the shareholders in Brazilian beermaker Schincariol Participacoes e Representacoes, completing its biggest acquisition as it seeks growth in emerging markets ($1.35 billion was paid for the 49.54 percent stake, giving it control of all outstanding shares).[4]

In November 2012, Kirin changed Schincariol's name to Brasil Kirin.[5]

Kirin Holdings bought assets in Brazil in 2011 with the local brewer Schincariol, which by 2017 was making Nova Schin and Baden Baden.[6]

There are 13 Brasil Kirin factories/breweries around Brazil and 10 distribution centers, with the company headquarters situated at the city of Itu, São Paulo state. The company produces about 3.0 billion liters of beer a year, and exports its products to the Mercosul, Europe, United States, Asia and Oceania. By 2011, it had 10.4% of the beer market share in Brazil.

Products and brands

Beer

The brewery uses the brand names Nova Schin, Glacial, Nobel, Devassa, Baden-Baden and Foster's, the latter under license from Foster's Brewing International. The cerveja (beer, in Portuguese) Nova Schin Pilsen is Schincariol's main product in the hot Brazilian beer market. Nova Schin has 14% of the Brazilian beer market. They also make Nobel, a premium beer made with hops from Hallertau, Germany, and Glacial, a lighter and cheaper beer. The brand Nobel was acquired by Schincariol in 2007.

Nova Schin Malzbier (a black and sweeter beer), Nova Schin Munich (a light darker beer), the non-alcoholic Nova Schin and the popular, the Nova Schin chopp (a lighter and fresher draft version of Pilsner) are the other varieties brewed by the Schincariol family.

Craft beer

Brasil Kirin also produces craft beers, such as Baden-Baden, a brand originally from Campos do Jordão, with a nice selection, such as Pilsen Cristal, Premium Bock, Premium Red Ale, Stout Dark Ale, Weiss Beer, Golden, 1999, Celebration Inverno (winter beer), Celebration Verão (summer beer) and Celebration Christmas. Devassa, a lager microbrewery, originally from Rio de Janeiro, was also bought by the Schincariol Group in 2007. It comes in 4 tropical flavours: blonde, dark, red and Indian.

Brasil Kirin is also known for the long manufacture of the traditional tutti-frutti soft drink, Itubaína, which has been produced and distributed nationally since 1954. Makers of the traditional Guaraná Schin, a soft drink, as well as cola, orange, lemon, apple, citrus, cola-citrus, tonic water and diet soft drinks. Primo Schincariol also produces bottled water and an energy recovery drink, Skinka.

In 2007, the group announced the launching of a new line of carton fruit juices, called Fruthos. They are available in 6 flavours: mango, passion fruit, grape, orange, peach and guava.

Brands

See also

References

  1. ↑ The AmBev's net income was of 4.7 USD Billion in 2010 ended fiscal year
  2. ↑ "Schincariol Is Now Brasil Kirin". November 13, 2012. Archived from the original on February 19, 2013.
  3. ↑ "Kirin wins Schincariol takeover court case". BBC. 12 October 2011. Retrieved 4 February 2014.
  4. ↑ "Kirin Buys Out Brazil’s Schincariol, Completing Record Deal". Business Week. 7 November 2011.
  5. ↑ "Schincariol Is Now Brasil Kirin". 13 November 2012. Archived from the original on 19 February 2013.
  6. ↑ van Tartwijk, Maarten (January 20, 2017), Heineken in Talks to Buy Kirin’s Brazil Assets, New York: The Wall Street Journal, retrieved January 22, 2017
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