Santa Cruz Bicycles

A 2013 Santa Cruz Tallboy mountain bike (aluminum frame)
Santa Cruz head badge

Santa Cruz Bicycles is a manufacturer of high end mountain bikes based in Santa Cruz, California.[1] They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013 .[2] On July 3, 2015. Santa Cruz bicycle was sold to Pon Holding, a family-owned Dutch conglomerate with a bicycle division including brands such as Cervélo, Focus and Royal Dutch Gazelle.[3]

History

Santa Cruz Bicycles was founded by Rob Roskopp, Mike Marquez and Rich Novak in 1993.[4] Roskopp had spent many years as a professional skateboarder, and Novak's Santa Cruz Skateboards company had put out a special "Roskopp" model before the two met. Roskopp and Novak went into partnership with bike engineer Mike Marquez, who had particular experience in bicycle suspension, and Tom Morris, a designer, to build some prototypes.[5]

Their first bike, in 1994, was a full suspension bike called the Tazmon. It had a 80 millimetres (3.1 in) travel single pivot design,[6] the first on the market.[1][4] It was followed a year later by the 100 millimetres (3.9 in) travel Heckler, a model that was discontinued for the 2016 model year.

The company acquired the patents for their Virtual Pivot Point (aka "VPP") from Outland Bikes around 1999.[4]

Models

The company manufactures around a dozen models of mountain bikes made of carbon fiber and aluminum, ranging from $1500 to over $10000 retail. Their bikes are suited to a wide range of mountain biking disciplines.[1] Frame fabrication occurs in China or Taiwan, but all bicycles are assembled in Santa Cruz, built to customer specifications just before being shipped out.

In 2013, a single model, the "Juliana" was spun off as a stand-alone brand and range of mountain bikes for women, designed by and named for Juli Furtado.[7]

Current Santa Cruz/Juliana Production Models[8][9]

Discontinued Models[10]

Santa Cruz Syndicate

Santa Cruz Syndicate is a sponsored downhill team affiliated with the company. Current riders are Josh Bryceland, Steve Peat and Greg Minnaar.[11]

References

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