Sandeep Singh Bedi

Sandee Singh Bedi

Ricky Singh Bedi at The Stevie Awards, 2015, Toronto
Born (1974-02-13) 13 February 1974
Patiala, India
Nationality Indian
Alma mater Guru Harkrishan High School
Occupation Producer
Years active 2007–present
Parent(s) Manjeet Singh Bedi
Surjit Bedi

Sandeep Singh Bedi a.k.a. Ricky Singh Bedi (born 13 February 1974, Patiala, India) is an Indian film producer and CEO of Passion Film and co-founder of Elements based in Mumbai and New Delhi.[1] Ricky is the first Indian producer to win Cannes Corporate Media & TV Awards[2][3][4][5][6] and International Business Awards (Stevie Award)[7] for the corporate and marketing films that he has produced. Till now he is the only Indian producer to win both the awards consecutively for two years (2015, 2016).[8][9][10]

Advertising

Ricky Singh Bedi established Passion Film in 2009 and offers everything from ad-filmmaking and photoshoots to VFX & animation, celebrity tie-ups and in-film branding. Elements works mainly with reputed agencies like O&M, JWT and Lintas to make high-quality advertising films.[8] He has produced advertising film for reputed brands like Google, Ponds, OLX, Lakme to name a few.
In 2015 the brand film he produced for Shakti Bhog Foods Ltd[11] won the Silver Dolphin at the Cannes Corporate Media & TV Awards.[12][13] In 2016 he won his second Dolphin at the Cannes Corporate Media & TV Awards for the Marketing Film produced for the Bareilly-based oil company B.L. Agro Oils.[14] Both the films directed by Ranadeep Bhattacharyya & Judhajit Bagchi have also won the Gold Stevie Award at the International Business Awards (Stevie Awards).[8][9][10][3][4][5][6]

Feature films

Ricky Singh Bedi has also forayed into features films with his production house Element's maiden venture Dil Patang,[15] which is being directed by Vivek Das Choudhury.[1] Ricky's Passion Film is also the distributor[16] of the internationally acclaimed Short Film Amen (2010 film) directed and produced by Ranadeep Bhattacharyya & Judhajit Bagchi.[17] He is also the Executive Producer of critically acclaimed[18][19] film Zubaan produced by Guneet Monga.[20]

Celebrity tie-ups

Beginning with veteran actor Dharmendra, the celebrity he first worked with, Bedi went on to work with the who’s who in the industry be it print ad campaigns, television commercials, events, celebrity hosting, inaugurations. The list includes: Karisma Kapoor, Salman Khan, Kareena Kapoor, Saif Ali Khan, John Abraham, Bipasha Basu, Shilpa Shetty, Katrina Kaif, Sunny Leone, Emraan Hashmi, Nawazuddin Siddiqui, Kajol, Malaika Arora Khan.[1][8]

Awards

Award Film Awarding Body Year
Gold Stevie Award B.L. Agro Oils - The Story of Liquid Gold International Business Awards (Stevie Awards) 2016[8][9][10]
Silver Dolphin B.L. Agro Oils - The Story of Liquid Gold Cannes Corporate Media & TV Awards 2016[8][9][10][3][4][5][6]
Gold Summit Creative Award B.L. Agro Oils - The Story of Liquid Gold Summit Awards 2016[21]
Bronze Summit Creative Award Shakti Bhog Brand Film - Celebrating the Spirit of Philately Summit Awards 2016[21]
Bronze Telly B.L. Agro Oils - The Story of Liquid Gold The 37th Telly Awards 2016[22]
Award of Excellence B.L. Agro Oils - The Story of Liquid Gold Videographer Awards 2016[23]
Platinum Award Shakti Bhog Brand Film - Celebrating the Spirit of Philately AVA Digital Awards 2016[24]
Gold Award B.L. Agro Oils - The Story of Liquid Gold AVA Digital Awards 2016[25]
Award of Excellence B.L. Agro Oils - The Story of Liquid Gold The Communicator Awards 2016[26]
Platinum Award B.L. Agro Oils - The Story of Liquid Gold Hermes Creative Awards 2016[27]
Platinum Award Shakti Bhog Brand Film - Celebrating the Spirit of Philately Hermes Creative Awards 2016[27]
Platinum Award Shakti Bhog Brand Film - Celebrating the Spirit of Philately Muse Creative Awards 2016[28]
Gold Award B.L. Agro Oils - The Story of Liquid Gold Muse Creative Awards 2016[28]
Award of Excellence B.L. Agro Oils - The Story of Liquid Gold Accolades Global Film Competition 2016
Silver Dolphin Shakti Bhog Brand Film - Celebrating the Spirit of Philately Cannes Corporate Media & TV Awards 2015[13]
Gold Stevie Award Shakti Bhog Brand Film - Celebrating the Spirit of Philately International Business Awards (Stevie Awards) 2015[29]
Silver Telly Shakti Bhog Brand Film - Celebrating the Spirit of Philately The 36th Telly Awards 2015[30]
Award of Excellence Shakti Bhog Brand Film - Celebrating the Spirit of Philately Accolades Global Film Competition 2015[31]
Award of Excellence Shakti Bhog Brand Film - Celebrating the Spirit of Philately Videographer Awards 2015[32]
Platinum Award Shakti Bhog Brand Film - Celebrating the Spirit of Philately Aurora Awards 2015
Platinum Award B.L. Agro Oils - The Story of Liquid Gold Aurora Awards 2015
Gold Award Shakti Bhog Brand Film - Celebrating the Spirit of Philately MarCom Awards 2015[33]
Award of Excellence Shakti Bhog Brand Film - Celebrating the Spirit of Philately The Communicator Awards 2015[34]
Best Animated Corporate Film EGE Brand Film IDPA Awards 2013[35]
Best Animation Film EGE Brand Film Global Photography & Graphic Film Festival 2012

References

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  2. "Brand Film from India becomes the first ever to win honours at Cannes & Toronto". Pocket News Alert. 2015-10-13. Retrieved 2016-12-16.
  3. 1 2 3 "DNA". Epaper2.dnaindia.com. Retrieved 2016-12-16.
  4. 1 2 3 "Advertising & Marketing Industry News - AdAge". Adageindia.in. 2016-12-05. Retrieved 2016-12-16.
  5. 1 2 3 "Cannes festival dedicated to corporate and brand films | Voice of Western Odisha". Navratnanews.com. Retrieved 2016-12-16.
  6. 1 2 3 "Dwarka Parichay News - Info Services: MUMBAI PRODUCTION HOUSE WINS CANNES DOLPHIN AWARD AGAIN". Dwarkaparichay.blogspot.in. 2016-10-21. Retrieved 2016-12-16.
  7. "Passion Film is Stevie Award® winner in 2015 International Business Awards". YouTube. 26 October 2015.
  8. 1 2 3 4 5 6 Yogesh Pawar. "MUMBAI JUST BEFORE MONDAY [PG 11] : Cable to Cannes: Branding an unforgettable journey". Epaper.dnaindia.com. Retrieved 2016-12-16.
  9. 1 2 3 4 "Cannes Dolphin Award comes to India again". Bombaytimes.com. 2016-08-27. Retrieved 2016-12-16.
  10. 1 2 3 4 "Details". Epaper.eisamay.com. Retrieved 2016-12-16.
  11. "Maize Flour Manufacturer, Corn Flour Manufacturer, Maize Flour Exporter, Corn Flour Exporter,Supplier,India". Shaktibhog.tradeindia.com. Retrieved 2016-12-16.
  12. "Passion Films to win honours at Cannes & Toronto for its animated brand film". Animationxpress.com. Retrieved 2016-12-16.
  13. 1 2 "Cannes Corporate Media & TV Awards: Winners 2015". Cannescorporate.com. Retrieved 2016-12-16.
  14. "Welcome To B.L. Agro Oils Ltd". Blagro.org. Retrieved 2016-12-16.
  15. "Dil Patang". IMDb. 1 January 2000.
  16. "Amen". IMDb. 20 November 2010.
  17. "'Ray of hope' for gay cinema as Indian film festival lands in Europe". Gaystarnews.com. 2012-11-23. Retrieved 2016-12-16.
  18. "‘Zubaan’ director Mozez Singh honoured at Busan Film Festival". The Indian Express. 2015-10-06. Retrieved 2016-12-16.
  19. Tripathi, Rajat (2016-03-21). "Vicky Kaushal’s Zubaan wins an award at London Asian Film Festival!". Bollywoodlife.com. Retrieved 2016-12-16.
  20. "Zubaan (2015) : Full Cast & Crew". IMDb.com. Retrieved 2016-12-16.
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  25. "Winners | AVA Digital Awards". Enter.avaawards.com. Retrieved 2016-12-16.
  26. "Winners Gallery". Communicator Awards. Retrieved 2016-12-16.
  27. 1 2 "Winners | Hermes Creative Awards". Enter.hermesawards.com. Retrieved 2016-12-16.
  28. 1 2 Muse Creative Awards. "Muse Creative Awards | International Advertising Awards". Museaward.com. Retrieved 2016-12-16.
  29. "Passion Film - Shakti Bhog Brand Film". Stevie Awards. 2014-09-16. Retrieved 2016-12-16.
  30. "Winners – Telly Awards". Tellyawards.com. Retrieved 2016-12-16.
  31. "Winners August 2015 |". Accoladecompetition.org. Retrieved 2016-12-16.
  32. "Winners | Videographer Awards". Enter.videoawards.com. Retrieved 2016-12-16.
  33. "Shakti Bhog Brand Film | MarCom Awards". Enter.marcomawards.com. Retrieved 2016-12-16.
  34. "Winners Gallery". Communicator Awards. Retrieved 2016-12-16.
  35. "IDPA-Indian Documentary Producers Association". Idpaindia.org. Retrieved 2016-12-16.
  1. "Passion Film". Passion Film India. Retrieved 2016-12-16.
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