Salt Bae

Nusret Gökçe [nusˈɾet ɟøcˈt͡ʃe], also known as Salt Bae, (born in 1983) is a Turkish chef of Kurdish[1][2] origin who owns Nusr-Et, a chain of Turkish steak houses. His art of cooking and preparing meat became an internet sensation.[3][4][5]

Life and career

Gökçe became more widely known via the internet during January 2017 for the way he "suavely" cuts his meat.[3] When asked about his favourite meat he jokingly said he was a vegetarian.

In 2010 Gökçe opened his first restaurant in Istanbul. Two years later, in 2012, he started the Dubai restaurant. After its renowned success in Dubai, Gökçe moved to Abu Dhabi a year later.

Salt Bae meme

His fame came from one viral video named: "Ottoman Steak", which was posted on 7 January 2017 at 10:44am UTC[6], with his restaurant Twitter account Nusret. It was viewed 10 million times on Instagram after which he was dubbed "Salt Bae" because of his iconic way of sprinkling salt: letting salt to fall down on his forearm then spread on the meat.[3] He was later interviewed by NBC News, where he said "The shape of the meat and the taste of it starting from the top down is a part of me... All of my feelings are coming from inside of the meat down to when I put the salt onto the meat."[7]

References

  1. ↑ "Rudaw, Nusret'in ailesiyle röportaj yaptı". Ensonhaber.
  2. ↑ "Meşhur Nusret Kürt çıktı!".
  3. 1 2 3 "Who the Hell is Salt Bae?". TheWrap. 2017-02-06. Retrieved 2017-02-24.
  4. ↑ "Simone Biles happily had food seasoned by ‘the one and only’ Salt Bae at Laureus Awards". 15 February 2017. Retrieved 25 May 2017.
  5. ↑ Miller, Jenni. "Everything You Need to Know About #SaltBae".
  6. ↑ "Instagram post by Nusr_et#Saltbae • Jan 7, 2017 at 10:44am UTC". Instagram.
  7. ↑ "Meet "Salt Bae," Turkish chef who became internet sensation". NBC News. Retrieved 2017-02-24.
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