Safire (illusionists)

Safire are an award-winning illusion act based in the UK, hailing from Wales. The act comprises husband and wife team Stuart and Jayne Loughland. They have won the title of Most Entertaining Magical Act in the UK, and were honoured to become members of The Inner Magic Circle. They were presented with a Presidential Citation by the International Brotherhood of Magicians for their services in the promotion of magic in entertainment.

Not only have Safire established themselves in the UK, but they have broken through to success in the U.S. as well. Highlights of their career include receiving an invitation from world-famous illusionists Siegfried and Roy to appear in their World Magic Show at the Tropicana Hotel in Las Vegas, and also performing at the 20th Century Fox Plaza Hotel in Los Angeles. When in Germany they were honoured to perform before Prince Luitipold of Bavaria. They also performed in a Royal Variety Performance in the presence of HRH The Duke of Kent at The Prince of Wales Theatre in London's West End, appearing alongside Bradley Walsh, Claire Sweeney, Paul Zerdin, John Maloney, The Christians, Joe Tracini and leading cast members from London's top musicals Hairspray, Wicked, Grease and Chicago.

Performing at the largest theatres throughout the UK has given them the experience of performing with some of the top names in show business including Peter Kay, Ken Dodd, Jimmy Tarbuck, Richard Branson, Ricky Tomlinson, Billy Pearce, Cannon and Ball, Kim Wilde, Suranne Jones, Keith Harris, Freddie Starr, Danny La Rue, Wayne Dobson, Rory Bremner, Barbara Dickson, Frank Carson, Jimmy Cricket, Jodie Prenger, John Parr (St Elmo's Fire), Bobby Davro, and The Grumbleweeds.

Safire have appeared with BBC's The Chuckle Brothers for twelve years (up to and including 2013) and also perform a giant puppet UV act, "The Magic Light Puppet Company", as well as playing parts and presenting their illusions.

Stuart Loughland was a member of Colwyn Bay rock band Nitelyne during the 1980s, contributing vocals and keyboards. The band featured on Ebony Records' Heavy Metal Collection Vol. 3 with their original song, "Winners or Losers", for which Stuart wrote the lyrics.

2008 saw Safire performing at Bridlington Spa Theatre, Blackpool Tower and Skegness Embassy Theatre in "Billy Pearce's Big Night Out" along with Billy Pearce, Linda Newport and Neil Hurst.

Safire's TV appearances have included Children's ITV, Sooty, Talk of the Town and The Pyjama Party with Claudia Winkleman. They also have appeared on Granada TV's Christmas Special with Noddy Holder and the cast of Coronation Street, and three Chuckle Brothers DVDs.

Performing close up table magic and large scale illusions, Safire's corporate clients include Virgin, Barclaycard, Channel 4, Sky TV, Nat West, BUPA, Hilton, Jaguar and Mercedes.

Stuart and Jayne also work as illusion consultants for stage and TV.

The couple also run "Magic Light Productions", which has successfully produced three sell out pantomimes: Jack and the Beanstalk, Aladdin and Dick Whittington. Their pantomimes not only feature song, dance and comedy but also puppets, illusions and special effects. Safire also construct and design all of the costumes and scenery as well as writing the scripts. Their latest pantomime is Snow White and the Seven Dwarves, which features magic, illusions and surprises.

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