List of Procter & Gamble brands

Procter & Gamble (P&G) is an American consumer goods corporation with many globally marketed brands.

Brands with net sales of more than US$1 billion annually

As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion:^[1]

• Always menstrual hygiene products
• Ariel laundry detergent
• Bounty paper towels, sold in the United States and Canada
• Charmin bathroom tissue and moist towelettes
• Crest toothpaste
• Dawn dishwashing
• Downy fabric softener and dryer sheets
• Febreze odor eliminator
• Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
• Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
• Head & Shoulders shampoo
• Olay personal and beauty products
• Oral-B inter-dental products, such as Oral-B Glide
• Pampers & Pampers Kandoo disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.^[2]
• Pantene haircare products
• SK-II beauty products
• Tide laundry detergents and products
• Vicks cough and cold products

Brands by product type

Dishwashing

• Dawn dishwashing liquid
• Joy dishwashing liquid

Menstrual hygiene

• Always menstrual hygiene products
• Naturella menstrual hygiene products
• Tampax tampons
• Whisper menstrual hygiene products

Haircare

Head & Shoulders shampoo

• Ascend hair care products
• Aussie haircare (shampoos/conditioners/styling aids)
• Balsam hair coloring (part of Clairol)sold to Coty Inc. on October 1, 2016
• Braun hair care and grooming products
• Clairol personal products division of Procter & Gamble that makes hair coloring, hair spray, shampoo, hair conditioner, and styling products
• Frederic Fekkai hair care products sold
• Hair Food hair care products
• Herbal Essences hair care products (part of Clairol)
• Head & Shoulders shampoo
• Natural Instincts hair coloring (part of Clairol)sold to Coty Inc. on October 1, 2016
• Nicky Clarke hair products
• Pantene hair care products (purchased Hoffmann-La Roche in 1985)
• Perfect Lights hair coloring (part of Clairol)sold to Coty Inc. on October 1, 2016
• Rejoice haircare products
• Sebastian Professional hair productssold to Coty Inc. on October 1, 2016
• Vidal Sassoon haircare products (purchased in 1984 Vidal Sassoon)
• Wash & Go haircare sold to Conter S.r.l. effective June 30, 2015

Healthcare products

• Align probiotics
• Crest toothpaste
• Fibresure supplements
• Fixodent denture adhesive
• Scope mouthwash
• Metamucil laxative/fiber supplement (acquired G. D. Searle & Company in 1985)
• New Chapter dietary supplements^[3]
• Pepto-Bismol over-the-counter drug for minor digestive system upset (acquired as part of Norwich Eaton Pharmaceuticals in 1982)
• Prilosec OTC
• Vicks cough and cold products
• Swisse
• Vibovit (children & pregnancy vitamins)

Household

• Ace stain remover liquid
• Bounce fabric-softener sheet for dryers. This commercial features a musical soundtrack to the tune of The Outfield's Love.
• Cascade dishwasher detergent
• Fairy dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent
• Febreze odor control
• Flash cleaning product
• Infacare baby wash, sold to Ceuta Healthcare Limited effective March 1, 2012.
• Jar dishwashing liquid and dishwasher detergent
• Joy dishwashing liquid
• Mr. Clean household cleaners
• Puffs tissues
• Luvs disposable diapers

A bar of Safeguard soap

• Safeguard antibacterial soap brand^[4] marketed by Procter & Gamble, introduced circa 1965. Safeguard soap is marketed under the brand name Escudo in Mexico.^[5]
• Tide detergents
• Viakal cleaning products
• Vizir laundry detergent
• Swiffer cleaning products
• Zevo insect control

Laundry detergents

• Ariel laundry detergent
• Bold laundry detergent
• Bonux laundry detergent
• Cheer laundry detergent
• Daz laundry detergent
• Downy fabric softener
• Era laundry detergent
• Dreft laundry detergent
• Gain laundry detergent
• Ola laundry soap
• PMC laundry soap
• Tide laundry detergent

Skin care

• Doctor's Dermatologic Formula skincare - effective March 31, 2014, these TMs have been sold to Icedrops Limited
• Fresco bar soap
• High Endurance body washes, deodorants by Old Spice
• Ivory bar soap
• Moncler bar soap - Sold to Moncler
• Olay skin care products (acquired in 1985 as part of Richardson-Vicks Inc.)
• Old Spice aftershave, skin care and hair care products (acquired Shulton, Inc. in 1990)
• Perla bar soap
• Secret antiperspirants and deodorants
• Zirh skin care business sold

Divested brands

Brands owned by Procter & Gamble in the past, but since divested:

• Actonel (pharmaceutical division was spun off into Warner Chilcott in 2009)
• Aleve, naproxen sodium (NSAID) drug,^[6] acquired by Bayer in 1997
• Asacol
• Attends line of incontinence and sanitary products. Sold to PaperPak in 1999.
• Biz originally an enzyme-based laundry pre-soak, later a detergent booster, then an all-fabric bleach, sold to Redox Brands in 2000
• Camay lightly scented bath soap
• Chloraseptic throat medicine and lozenges sold to Prestige Brands.
• Cinch all-purpose glass and surface cleaner, was sold to Shansby Group, a San Francisco investment firm, later acquired by Prestige Brands.
• Coast bar-soap brand sold to Dial Corporation in 2000. Dial now owned by Henkel, Coast brand now owned by High Ridge Brands.
• Comet long-time P&G brand of cleanser owned now by Prestige Brands
• Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company
• Crush/Hires/Sun Drop carbonated soft drinks (sold to Cadbury Schweppes in late 1980s)
• Dantrium sold to JHP Pharmaceuticals and SpePharm
• Dryel home dry-cleaning kit sold to The OneCARE Company.
• Duncan Hines packaged cake mixes, sold to Aurora Foods (now Pinnacle Foods) in 1998
• Duracell batteries sold to Berkshire Hathaway in 2016.^[7]
• Fisher Nuts sold to John B. Sanfilippo and Son Company in 1995
• Fit fruit and vegetable cleaning wash licensed to HealthPro Brands in January 2004
• Folgers coffee was acquired by The J.M. Smucker Company based in Orrville, Ohio in June 2008.
• Frymax shortening (sold to ACH in 2001)
• Gleam toothpaste
• Hawaiian Punch now owned by Dr Pepper/7up
• Iams cat and dog foods now owned by Mars Corporation.
• Infusium 23 (shampoos/conditioners) sold to Helen of Troy Limited's Idelle Labs unit in March 2009
• Jif (peanut butter) divested by Procter & Gamble in a spin-off to their stockholders, followed by an immediate merger with The J.M. Smucker Company in 2002
• Lava sold to WD-40 in 1999
• Lilt Home Permanents, including "Push Button" Lilt, The First "Foam-In" Home Permanent In A Can. Sold To Schwartzkopf/DEP in 1987, later discontinued
• Mayon cooking oil
• Millstone coffee was acquired by The J.M. Smucker Company as part of its Folger's coffee acquisition in Orrville, Ohio in June 2008.
• Monchel beauty soap
• Noxzema skin cream and beauty products line sold to Alberto-Culver in 2008
• Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946.
• Pert Plus introduced in 1987 as the first "2-in-1" shampoo incorporating conditioner in one bottle. It was the market leader in 1992 with a 10.1 percent share. Now in a "declining stage", sold to Innovative Brands, LLC in July 2006. The original Pert was introduced in 1979, but declined to less than 2% before Pert Plus turned it into a 2-in-1 product.
• Prell shampoo sold to Prestige Brands International in 1999
• Primex shortening (sold to ACH in 2001)
• Pringles potato chips sold to Kellogg Company in June 2012^[8]
• Pur (brand) brand of water filtration products. The brand as acquired from Recovery Engineering, Inc. in 1999 for approximately US$213 million. P&G sold Pur to Helen of Troy in January 2012 for an undisclosed amount.^[9]
• Purico shortening
• Royale (Canada) brand of toilet paper. The original product was merged into the Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own products.
• Salvo brand of detergent tablets which was sold from around 1958 up to circa February 8, 1974^[10]
• Spic and Span now owned by The Spic and Span Company, a division of Prestige Brands
• Star Margarine and Dari Creme originally from P&G Philippines, was sold to the Magnolia division of San Miguel Corporation in 1994.
• Sunny Delight orange drink spun off in 2004.
• Sunshine margarine
• Sure anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands
• ThermaCare brand heat wraps sold to medical company Wyeth in 2008
• Thrill a peach-scented brand of dishwashing liquid, discontinued after 1973.
• Top Job all-purpose cleaner merged into the Mr. Clean brand in 1990
• Victor shortening
• Wella sold to Coty Inc (2016)
• Whirl butter flavored oil (sold to ACH in 2001)
• Wondra brand of hand lotion sold from 1976 to 1989.
• Zest deodorant body bar and body washes sold to High Ridge Brands Co. on January 4, 2011^[11]

Discontinued brands

Brands owned by Procter & Gamble in the past, but since phased out:

• Agro Laundry Soap
• Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud is now sold exclusively in Walmart stores in the U.S.
• Big Top, brand of peanut butter before Jif made its debut.
• Blossom, facial soap
• Bonus, brand of laundry detergent that had children's books or towels in every box; last made in 1977.
• Chipso, flaked and granulated soap, last made in the early-mid-1940s.
• Citrus Hill, orange juice drink last made in 1992
• Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
• Duz, powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; last made in 1980.
• Encaprin, coated aspirin^[6]
• Fling, disposable dishcloth brand.
• Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
• Fresco bath soap
• Gleem, toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
• Hidden Magic, aerosol hair spray dubbed "the Titanic of the hair-spray business", sold in mid-1960s
• High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced to 1986.
• Ivory Flakes, P&G's first soap packaged in boxes, sold from 1910 to 1977.
• Monchel, beauty soap
• OK, economy bar and packaged laundry soap.
• P&G White Laundry Soap, white bar soap made during World War I and World War II that temporarily replaced P&G White Naphtha Soap when naphtha was used for the war effort.
• P&G White Naphtha Soap, white naphtha bar soap used for washing the laundry and dishes.
• Pace & SELF "No-Lotion" home permanents
• Physique hair care line (shampoos, conditioners, styling aids), phased out c. 2005
• Pin-It, pin curl home permanent, sold mid-1950s.
• Purico
• Puritan oil (the first brand to sell canola oil, later merged into the Crisco oil brand)
• Rejoice, liquid soap, produced to 1982.
• Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
• Salvo, first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
• Selox, puffed soap sold in 1920s and 1930s.
• Shasta, cream shampoo sold late 1940s-mid-1950s.
• Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand.
• Star Soap and Star Naphtha Soap Chips
• Stardust, dry chlorine bleach (extensively test-marketed during the 1960s)
• Sunshine Margarine
• Teel, liquid dentifrice sold late 1930s to late 1940s.^[12]
• Tempo, brand of dry wipes, produced from 2000 to 2010.
• Thrill, dishwashing liquid last made in 1973
• Torengos, stackable, triangular-shaped, corn-based snack chip sold 2001-2003
• Venus Shortening
• Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Last made in 1989.

References