SYN Media

SYN Media
Abbreviation SYN
Formation 2000 (2000)
Merger of 3TD
Student Radio Association
Type Broadcast, online
Headquarters Melbourne, Victoria
Slogan Where young people run the show
Website syn.org.au

SYN Media (Student Youth Network Inc.) is an Australian youth-run media organisation that provides training and broadcast opportunities for young people. Commonly referred to as SYN, the organisation produces new and independent media that is made by and for Melbourne's young people. It's a multimedia organisation utilising radio, television, and online. Approximately 80,000 people tune into SYN's radio broadcast on 90.7 FM weekly. Volunteers are all aged 12–25 years, and fill various roles in the organization. These include presenting and producing programs and working within the various departments including radio, TV, online, music, talks, marketing and publicity, IT and technology.[1] A 2006 McNair listener survey showed a similar age group, 15–24, as the largest age group listening to community radio in Australia.[2][2]

Productions

SYN 90.7
City Mt Dandenong
Broadcast area Melbourne
Branding SYN 90.7
Slogan "Where young people run the show"
Frequency 90.7 MHz FM
First air date 28 January 2003 (2003-01-28)
Format Community, Youth
ERP 56 kW
Callsign meaning 3 - Victoria
Student Youth Network
Former frequencies 94.9 MHz FM (test broadcasts)
Owner SYN Media
(Student Youth Network Inc.)
Sister stations SYN Nation
Website www.syn.org.au
SYN Nation
City Mt Dandenong
Broadcast area Melbourne
Branding SYN Nation
Slogan "Where young people run the show"
Frequency 204.64 MHz DAB
First air date 1 April 2014 (2014-04-01)
Format Community, Youth
ERP 56 kW
Owner SYN Media
(Student Youth Network Inc.)
Sister stations SYN 90.7
Website www.syn.org.au

SYN has three major production departments: SYN Radio, SYN TV, and SYN Online.

SYN Radio

SYN produces two independent broadcasts - SYN 90.7, on 90.7 FM; and SYN Nation, on DAB+ digital radio. The two stations also simulcast online.

History

SYN evolved out of MSR (Melbourne Student Radio) which consisted of Thornbury High's (then Thornbury Darebin College) 3TD, RMIT's SRA, La Trobe University's SUB FM, Swinburne University's 3SSR, Monash University's 3MU and Deakin's BAS radio. MSR had a one-month temporary aspirant broadcast licence in 2000 between August and September. A new youth radio station was formed that would have 50% content from primary and high school students and 50% university content. The new station was called SYN FM, or Student Youth Network.

In late December 2002, SYN was awarded a permanent broadcasting licence,[3][4][5][6] and commenced broadcasting as SYN FM on January 28, 2003. In late 2012, the "Pay for your SYNs" campaign was launched, in order to raise funds to upgrade and expand the studio facilities of SYN. The campaign was a success and as a result the two existing studios were upgraded alongside the addition of a third studio.

In April 2014, SYN Radio was split into two services - SYN 90.7, with Melbourne-focused content, on 90.7 FM; and SYN Nation, with content created from young people around Australia, on DAB+ digital radio. The launch of SYN Nation was attended by Minister for Communications Malcolm Turnbull, federal MP for Melbourne Adam Bandt, and Melbourne Lord Mayor Robert Doyle.[7][8][9] Content for the station is supplied by volunteers at Bay FM Byron Bay, 2XX FM Canberra, Edge Radio Hobart, Gippsland FM Morwell, Radio Fremantle, Wangki Radio (Fitzroy Crossing) and 3WAY FM Warrnambool, as well as by Melbourne volunteers.

SYN TV
Genre Television production
Founded 2003
Founder SYN Media
Headquarters Melbourne
Website syn.org.au/tv

SYN TV

As well as radio, SYN also produces television for Melbourne's community television broadcaster C31. At SYN TV's height in 2010, it produced up to 15 hours of content per week.

Launched in 2003, SYN TV's current flagship production for C31 is 1700, a live, hour-long youth music show airing weekdays. It features music videos, interviews, reviews and music related discussion.[10][11]

In late 2008, SYN launched Get Cereal TV, a morning television alternative aimed at the youth of Melbourne. The show aired daily between 07:30 and 08:30 mornings on Channel 31. It was cancelled by SYN at the end of 2010 to allow the station to create alternative television programming.

2010 saw the premiere of The Wrap, a weekly live-to-air news entertainment programme that on Friday nights on C31 Melbourne. It ended after 3 seasons on air.[12]

In early 2013, SYN launched The Cut, a weekly show based on arts and culture around Melbourne. It is SYN's only pre-recorded television show currently on air.

Online

Online, SYN publishes programme blogs and a weekly e-newsletter. The website also features "SYNcasts" of some of SYN's radio shows as well as various SYNcast-only programmes.[2]

Contribution to the sector

SYN is one of the largest youth projects in Australia and the world,[2] and has up to 1500 volunteers.[3] It defines its aim as "to implement a national culture of young people broadcasting for themselves". In order to achieve this outcome, the station rotates on-air presenters frequently (approximately every three months) and all crew and executive positions annually. SYN does this to allow more than 1200 young people to gain direct media experience annually. Around 2500 students have also incorporated SYN's training and education programmes into their studies.[2]

SYN has contributed greatly to community radio both in Australia and worldwide. For example, one spinoff project, the Bentokit Project, is a FLOSS and cross-platform radio broadcasting suite for community stations licensed under the GPL.

On 25 November 2011, a book was released entitled Life of SYN written by Ellie Rennie.[13][14] In it, Rennie follows key SYN staff and volunteers "as they build Australia's most unusual media empire against enormous odds. Over the course of the book, social networking becomes the most popular use of the internet and traditional media institutions are forced to acknowledge the rise of amateur content. In response, SYN rethinks its approach to the online environment, kills its print publication, deals with the introduction of digital broadcasting and teaches schoolteachers about a new kind of literacy. In just two years dozens of careers are launched, the SYN radio audience doubles and they get told off for swearing."[15]

Slogan

SYN has had several different slogans. The most recent slogan is "Click, Switch, Watch" and was intended to reflect SYN's three media platforms – online, radio and television. Past slogans include "Creators not Consumers", "We May Be Young But We Know Our Shit" and "Where the Kids Push the Buttons". The circle logo was developed in the mid 1990s by Caroline Worsley. The launch creative, featuring an evolution narrative, was originally designed by Olivia Fowler studying a diploma of graphic design at Holmesglen TAFE, her iconic baby in the ear, representing the birth of a radio station was developed into series of posters by Jeremy Wortsman.

Notable alumni

Former SYN presenters include Australian media personalities Hamish and Andy, Ryan Shelton, The Barefoot Investor Scott Pape, triple j presenters Zan Rowe, Bridget Hustwaite[16] and Nat Tencic as well as comedians Tom & Olly.[17]

See also

References

  1. ↑ "SYN Philosophy". Student Youth Network. 2007. Retrieved 2007-10-16.
  2. 1 2 3 4 5 MacLean, Sheena (23 September 2004). "Cyber Generation Calls Tune". The Australian. Archived from the original on 16 May 2006. Retrieved 2007-10-16.
  3. 1 2 Yee, Andrew (4 March 2002). "ABA awards new community radio licence to RMIT youth radio station: RMIT University's youth community radio station, Student Youth Network FM (SYN FM), has been awarded a new community radio licence by the Australian Broadcasting Authority.". RMIT University. Retrieved 2007-10-16.
  4. ↑ Cusack, Agnes (26 December 2002). "AM - Students win radio station". AM (Australian radio series). Australian Broadcasting Corporation. Retrieved 27 February 2015.
  5. ↑ "Just kidspeak on SYN-FM". The Age. 27 December 2002. Retrieved 27 February 2015.
  6. ↑ Norman, James (11 January 2003). "A station for the young, by the young". The Age. Retrieved 27 February 2015.
  7. ↑ "Young Australians launch new national digital radio service". SYN Media. Retrieved 21 February 2015.
  8. ↑ "SYN launch new national digital radio service". Radio Today. 2 April 2014. Retrieved 21 February 2015.
  9. ↑ Newstead, Al (3 April 2014). "Young Australians Launch New Digital Radio Station". Tone Deaf. Retrieved 21 February 2015.
  10. ↑ "1700". SYN Media. Retrieved 7 April 2015.
  11. ↑ "1700". C31 Melbourne & Geelong. Retrieved 7 April 2015.
  12. ↑ "The Wrap". The Wrap, SYN. 28 July 2011. Retrieved 2011-07-28.
  13. ↑ "Life of Syn (Monash University Publishing)". Retrieved 4 November 2011.
  14. ↑ "Amazon.com: Life of SYN: A Story of the Digital Generation (9781921867064): Ellie Rennie: Books". Retrieved 4 November 2011.
  15. ↑ Rennie, Ellie (2011). Life of SYN: A Story of the Digital Generation. Monash University Press. p. 140. ISBN 1-921867-06-X.
  16. ↑ "Meet triple j presenter Bridget Hustwaite. You will love her". Music Love. Retrieved 2017-06-01.
  17. ↑ "SYN Media Awards". SYN Media. Retrieved 17 July 2015.
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