Ruti Zisser

Ruti Zisser

Ruti Zisser Palo Alto 2013, portrait by photographer Lisa Deneffe
Born Ruti Zisser
(1974-07-21) July 21, 1974
Haifa, Israel
Residence Palo Alto, California
Nationality Israeli and American
Occupation Fashion designer, wardrobe stylist, businesswoman, fair trade activist
Founder and CEO,
Ruti inc.
Website ruti.com

Ruti Zisser (born July 1974) is an Israeli American lifestyle designer, fashion designer, wardrobe stylist, and business woman,[1] publicly known by her first name, Ruti Zisser is the founder of Ruti Inc. Ruti Inc is a fashion company dedicated to manufacturing and distributing her designs, and showcasing Israeli fashion designers internationally.[2]

Style of work

Ruti's designs embrace the fashion-forward style of Tel Aviv with both statement pieces and down-to-earth, minimalist fashion.[3]

Biography

Ruti Zisser was born in Haifa, Israel on July 21, 1974. In 1977 Zisser moved with her family to Brussels, Belgium and in 1982, to Munich, Germany. In 1986 Zisser moved back to Israel and the family settled in Tel Aviv. In 1999, Zisser immigrated to the US.[2] Zisser's career didn't start in fashion. In her late twenties and early thirties, she worked in the tech industry.[4] She self reflected that she was never satisfied and happy working in tech: "For many years I never had the courage to admit to myself, and to the people around me, that my heart was in a different place, far away from algorithms and artificial intelligence. The world of technology was not for me; I’ve always preferred the human touch." [4] Zisser was married in 2002, and has three children, Yoav, Tamar and Guy.[3]

Company

RUTI Inc. is a privately held company founded by Zisser in 2009 in her garage in Palo Alto.[2] Zisser's company emphasizes cool, flattering and comfortable clothing for all ages. "I'm here to change your relationship with your closet. We’ve always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable. That’s where I come in." - Ruti Zisser

History

The first RUTI retail location opened on October 5, 2009 in Palo Alto.[2][5] The second boutique opened on Fillmore Street, in San Francisco[6] and was designed by Nicole Hollis, a San Francisco-based interior designer.[7] The Santa Monica store was the third boutique to open, and is designed by Karina Tollman and Philipp Thomanek from Israel.[8] The 4th RUTI boutique to open was the Berkeley [9] store on 4th St. The Venice store opened on vibrant Abbot Kinney street in 2013. Taking the success of their brick-and-mortar boutiques online, RUTI launched an eCommerce website in late 2014. In 2016, RUTI opened a new HQ office and showroom in Belmont, CA where all development and design for the RUTI label takes place. In an effort to continue the direct to consumer strategy, new boutiques are expected to open in Scottsdale, Miami and Seattle in 2018.

Introducing Israeli Designers to the US market

From the beginning, Ruti has been showcasing fashion from Israeli designers in her boutiques . In 2009, Ruti introduced the Israeli brand Alembika by designer Hagar Alembic to the US Market. The collaboration between Zisser and Hagar Alembic lead to dozens of co-designed award-winning items. Later that year, Ruti was the first to introduce designer Maya Negri to the US market. Daniella Lehavi, a leading Israeli bag and shoe designer lead by Ori Lehavi, followed in 2011. [10] Israeli designer Ronen Chen was already widely distributed in the US market when it started a collaboration with Zisser.

References

  1. ↑ Zand, Renee. "Go with your guts". The Jerusalem Post Magazine. Retrieved 7 May 2012.
  2. 1 2 3 4 Pazornik, Amanda (11 February 2010). "Entrepreneur takes the leap from home to boutique". JWeekly. Retrieved 11 February 2010.
  3. 1 2 Atwan, Shachar (15 October 2012). "Israeli fashion, coming soon to a boutique near you". haaretz. Retrieved 15 October 2012.
  4. 1 2 Zisser, Ruti. "Give dreams a chance". ruti.com/blog.
  5. ↑ Phipps, Corinne. "RUTI Boutique in Palo Alto". NBC. Retrieved 18 December 2009.
  6. ↑ Ko, Lily (11 April 2011). "Ruti: Tel Aviv Designers Take Over a New Pac Heights Boutique". 7x7. Retrieved 11 April 2011.
  7. ↑ Calys, George (25 August 2011). "Nature Speaks: Ruti Boutique, San Francisco, Designed by Nicole Hollis". Contract. Retrieved 25 August 2011.
  8. ↑ Geoffray, Hessie (27 June 2012). "Israeli Boutique Opens On Montana Avenue In Santa Monica". Santa Monica Mirror. Retrieved 27 June 2012.
  9. ↑ Somerville, Heather (12 October 2013). "Israeli designer boutique Ruti opens in Berkeley". Mercury News.
  10. ↑ http://www.nbcbayarea.com/the-scene/fashion/RUTI-Boutique-in-Palo-Alto-79687532.html
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