Ruff Ryders Entertainment

Ruff Ryders Entertainment
Parent company Universal
Founded 1988
Founder Joaquin "Waah" Dean
Darrin "Dee" Dean
Chivon Dean
Status Active
Distributor(s) Fontana
(In the US)
Universal
(Outside the US)
Genre Hip Hop
Country of origin United States of America
Location New York City, New York, United States of America
Official website RuffRyders.com

Ruff Ryders is a record label founded by Joaquin "Waah" Dean and Darin "Dee" Dean and Chivon Dean, uncles and aunt of producer Swizz Beatz.[1] It operated as a subsidiary of Universal, and distributed by Fontana Distribution.

History

Ruff Ryders' was notable for managing DMX and The LOX who became stars for Def Jam and Bad Boy in the late-1990s. After DMX's success, the management company started its own label imprint through Interscope, and had success with Eve, The L.O.X., Drag-On, and Jin, winner of BET's 106 & Park freestyle rap battle. The Deans' nephew, Swizz Beatz, is the main producer for most of the acts on the roster.

In 2000, when DMX accepted an award for the best Rap album at the Billboard Music Awards, the rapper was joined on the stage by his fellow Ruff Ryders' artists.[2] In 2001, Cassidy signed to the label Full Surface through Swizz Beatz.

As the first Reunion Project since their 2005 Album The Redemption, Vol. 4 Jadakiss and Swizz Beatz invited Drag-On, Eve, Styles P, Sheek Louch and DMX, who had just been released from jail, for the Remix of "Who's Real". A Ruff Ryders Reunion Album was announced by Swizz Beatz and was originally set to release in 2008 but it got pushed back.

In 2010, Joaquin and Darin Dean decided to revamp the brand through a new venture known as Ruff Ryders Indy, as a Fontana/Universal affiliated distribution company.

In addition to Ruff Ryder Indy, other brands include Ruff Ryders Films,[3] Powerhouse Recording Studios, NatPro, a promotional company, and RR Rescue.

Artists

Former artists

Labels founded by Ruff Ryder artists

Releases

DMX

Drag-On

Eve

Jadakiss

Styles P

Sheek Louch

The LOX

Jin

Ruff Ryders[4]

Swizz Beatz

Cassidy

Yung Wun

References

  1. Phares, Heather. Biography of Ruff Ryders at AllMusic. Retrieved October 26, 2008.
  2. Simon, Reynolds (March 12, 2000). "Family Values in the Rap Business". The New York Times. Retrieved 22 February 2015.
  3. http://ruffrydersfilms.com
  4. Discography for Ruff Ryders at AllMusic. Retrieved October 26, 2008.
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