Rock the Post

Rock The Post
Type of business Private
Type of site
 Crowdfunding
Headquarters New York City, New York, U.S.
Area served Worldwide
Founder(s)
Industry Internet
Employees 8+ (2012) [1]
Website rockthepost.com
Alexa rank Steady 84,691 (May 2012)[2]
Registration Required
Launched November 22, 2011 (2011-11-22)
Current status Active

Rock The Post is an investment crowdfunding site for startups where entrepreneurs are able to raise up to $5 million from accredited investors. As of July 2014, startups launching on RockThePost had collectively raised over $66M[3][4]

History

RockThePost CEO Alejandro Cremades giving his testimony during the public hearing on "Innovation and Micro Financing" at the US House of Representatives on Small Business.

Rock The Post was founded by Alejandro Cremades and Tanya Prive.[5] Their goal was to help entrepreneurs, including those without strong business connections, raise funds and gain exposure. The site was launched in November 2011. Initially the platform offered projects that could receive funding or in-kind contributions (e.g., time and/or materials), but switched to equity and debt based funding only.[6]

Rock The Post received $857,000 in seed money from a group of angel investors in February 2012.[7]

On April 23, 2013, RockThePost announced the addition of Barbara Corcoran to its Board of Directors. Barbara is one of the “Sharks” starring in the hit ABC TV show Shark Tank, where she has personally invested in over 20 startups. She claims to have converted a $1,000 loan into a $5 billion real estate empire, but the information cannot be corroborated. In addition, Corcoran is a contributor to the NBC’s Today Show, and hosted “The Millionaire Broker with Barbara Corcoran” on CNBC.[4]

On July 16, 2014, RockThePost announced a merger with CoFoundersLab, an online and in person matchmaking network that claims to build startup teams scientifically, creating a platform with 35,000 startup founders and 15,000 investors registered. The new combined entity is operating as Onevest.[4]

Involvement with the JOBS Act

On June 4, 2013, RockThePost's CEO, Alejandro Cremades, was invited to attend the Champions of Change ceremony hosted by the White House. The Champions of Change program shares the stories of everyday people that have strengthened their communities through hard work and innovation. The event honored entrepreneurs who exemplify the promise of crowdfunding to fuel economic growth and community empowerment through innovative crowdfunding projects across the country.[8]

In addition to being involved with the JOBS Act since the very first beginning, on June 6, 2013, the company's CEO, Alejandro Cremades, testified at the U.S. House Committee on Small Business to voice RockThePost's stance on the present challenges the company was facing as a changing industry and the future of equity crowdfunding.[9]

The CEO at RockThePost, Alejandro Cremades, was invited to the “Champions of Change” event hosted by The White House.

Operations

The platform showcases startups[10] and it is required that those posting projects have legitimate documentation in place prior to going live.[10] The site accepts startups in the tech, healthcare, consumer, and hardware verticals. It focuses on "entrepreneurs, not dreamers", in trying to keep its platform legitimate and help eliminate some of the barriers that typically stand between startups and growth capital.[11]

The site charges monthly subscription fees for launching venture pages. However, the registration on the platform is completely free of charge.

News Coverage

The site was cited by Forbes in 2012 as “one of the best crowdfunding sites for entrepreneurs”,[12] and Time called it one of the best crowdfunding sites, in 2012.[10]

It was cited by Business Insider as one of the top 10 startups to watch in NYC in 2012.[13] and

Rock The Post was ranked as the third best digital tool for entrepreneurs in 2012 by Forbes.com.[12] The Wall Street Journal It has also been referred to by Market Watch,[14]

Alejandro Cremades was also cited in an article in Fast Company stating that money raised through crowdfunding is going towards businesses that are built to last. As the article states, for Rock The Post crowdfunding is not about funding your friends artisanal wrapping paper, it is about saving the U.S. economy.[15]

Business Insider stated that one of Rock The Post’s biggest differentiators is its tremendous customer service. From the reporter's point of view, it was surprising how project owners could call to speak with Rock The Post. Business Insider said that the site is yet another promising tool to help American entrepreneurs succeed and get the national economy back on track.[16]

On an article published on June 18, 2012, Mashable mentioned how the ideal users for Rock The Post are small businesses and entrepreneurs looking to jump-start their startup by gaining the support and feedback of like-minded individuals.[16]

TechCrunch published an article discussing how crowdfunding platform Rock The Post limits its projects to those created by legitimate entrepreneurs and SMBs to reduce risk for backers by providing tons of hands-on help during the funding process to help project creators increase their chances of being funded.[11]

The same fact that was pointed out by TechCrunch was also cited on an article The Washington Post published mentioning the criticism other crowdfunding platforms had received for funded projects which never came to fruition, mentioning how Rock The Post’s team vets the businesses first to select the ones that seem likely to succeed, looking specifically for a well-thought out and developed idea, a sustainable structure and a concrete plan.[6]

In an interview with Inc. (magazine) on May 7, 2013, Cremades stated that RockThePost "helps entrepreneurs avoid the distractions of having to do the roadshow of closing the first round of financing, which normally takes on average eight months in addition to being able to do so from home or the office in 90 days, helping to concentrate on what is important, which is building the team and executing well on the vision."

In an interview with the Boston Herald Tanya Prive stated that the work that RockThePost is doing “democratizes the process of funding for startups and that the power of fundraising was going to be substantially increased.”[6]

Moreover, RockThePost was featured on the June 2013 issue of Forbes Magazine and Inc. (magazine) as one of the leading platforms for online fundaraising for startups.[17][18]

On June 24, 2013, Cremades stated in an interview to AlleyWatch that it was critical to embrace entrepreneurship given the fact that startup companies create over 3 million jobs every year in the US while large corporations are losing 1 million jobs.[8]

See also

References

  1. ↑ "Rock The Post – CrunchBase Profile". Crunchbase. Retrieved 2012-05-07.
  2. ↑ "Rockthepost.com Site Info". Alexa Internet. Retrieved 2012-05-14.
  3. ↑ Holmes, David. "RockThePost revamps its crowdfunding platform. But can it compete in a crowded space?". PandoDaily.
  4. 1 2 3 "Combination Creates A Leader In Crowdfunding Market". Retrieved July 16, 2014.
  5. ↑ "Faqs". Retrieved May 7, 2012.
  6. 1 2 3 "Crowdfunding for entrepreneurs who are spread thin". Retrieved October 10, 2012.
  7. ↑ "Rock the Post Aims to Fund Startups". Retrieved May 7, 2012.
  8. 1 2 "Champions of Change ceremony hosted by The White House". The White House. Retrieved June 4, 2013.
  9. ↑ "Indiegogo, Other Crowdfunding Groups, Set to Testify Today at House of Representatives". Crowdfundinsider. Retrieved June 6, 2013.
  10. 1 2 3 "How to Pick the Right Crowdfunding Site". Retrieved October 22, 2012.
  11. 1 2 "Rock The Post And CrowdHut Are Trying To Solve Two Of Crowdfunding’s Biggest Pain Points". Retrieved October 4, 2012.
  12. 1 2 "The 10 Best Digital Tools for Entrepreneurs in 2012". Retrieved May 7, 2012.
  13. ↑ "The Hottest 10 Startups To Watch In NYC This Year". Retrieved May 7, 2012.
  14. ↑ "How to join the crowd funding craze". Retrieved May 7, 2012.
  15. ↑ "Beyond Kickstarter: Rock The Post's Alejandro Cremades On The Future Of Crowdfunding". Retrieved June 4, 2012.
  16. 1 2 "Crowdfunding Comes To Small Businesses". Retrieved June 15, 2012.
  17. ↑ "In The Crowdfunding Gold Rush, This Company Has A Rare Edge". Forbes. Retrieved June 1, 2013.
  18. ↑ "22 Crowdfunding Sites (and How To Choose Yours!)". Inc. (magazine). Retrieved June 1, 2013.
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