Robert Lorsch

Robert H Lorsch

Robert H. “Bob” Lorsch was a Los Angeles businessman, entrepreneur and philanthropist.[1]

Career

For over 20 years Lorsch was in the marketing services, advertising and sale promotion industries. In 1985, he founded Beverly Hills-based TeleLine, Inc., whose purpose was to create cause related marketing programs to benefit Special Olympic International, The California Sciences center and other non profits using premium rate 900 number services.[2]

From 1994–98, he was Chief Executive Officer of SmarTalk TeleServices, Inc.[3] Starting in 1981, Lorsch put his efforts into selling advertising on the Space Shuttle and International Space Station to benefit NASA research programs.[4] The personal management of Paralympian sprinter Blake Leeper is currently under the supervision of Robert Lorsch and The RHL Group, Inc.[5]

Philanthropy

Lorsch is a Member of the Board of Trustees of the California Science Center at Exposition Park. Further, he has been a major supporter of the John Wayne Cancer Institute; and the Thalians Mental Health Center at Cedars-Sinai Medical Center.[6]

D.A.R.E. America honored him in 1998, with its Future of America Award at a dinner where he was named D.A.R.E.’s “Man of the Year.”[1][4] The Muscular Dystrophy Association honored Lorsch in 1999 with its esteemed Humanitarian of the Year award;[1][4] the Southern California Chapter of the Asthma & Allergy Foundation of America named him Humanitarian of the Year 2000;[7] and Starlight Children’s Foundation (now the Starlight/Starbright Children’s Foundation) honored him in April 2002 with the Golden Wish Award at its 19th annual gala hosted by Jamie Lee Curtis.[1]

In October 2003, Lorsch was honored by the Wildlife WayStation with its “Paws of Fame” Humanitarian Award in recognition of his philanthropy and unselfish dedication to the world-renowned animal sanctuary.[8]

He was recognized in 2006, by the U.S. Small Business Administration with its "American Spirit Award" for his efforts in disaster preparedness since the early 1980s and MyMedicalRecords.com’s contribution to disaster preparedness in the wake of Hurricane Katrina.[1]

Personal life

Lorsch resides in Beverly Hills, California with his wife Kira Reed Lorsch. Bob passed away on May 28, 2017.

References

  1. 1 2 3 4 5 "Robert Lorsch". Forbes.com. Retrieved 2013-01-02.
  2. ↑ Johnston, David (August 24, 1986). "'Pay Radio' Tunes In Charities, Turns Off Some Consumer Groups".
  3. ↑ Vrana, Debora (1997-07-31). "Fast-Growing SmarTalk to Buy Ohio Firm". Los Angeles Times. Retrieved 2013-01-02.
  4. 1 2 3 Semuels, Alana (2007-06-10). "Still pitching a far-out idea: ads in space". Los Angeles Times. Retrieved 2013-01-02.
  5. ↑ "Blake Leeper runs for redemption, and a place in the Paralympics and Olympics". Sports. latimes.com. Retrieved March 7, 2016.
  6. ↑ Jorden, Heather Stewart (1998-09-13). "Charity Scorecard". Los Angeles Times. Retrieved 2013-01-02.
  7. ↑ Diroll, Patt (2001-01-01). "They Did It All for Worthy Causes Around Town". Los Angeles Times. Retrieved 2013-01-02.
  8. ↑ Dimond, Diane (2012-01-12). "Government Bullies Need Reining in". The Blog. The Huffington Post. Retrieved 2013-01-02.
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