Richie Branson

Richie Branson
Background information
Birth name Marcus Brown II
Born November 18, 1985 (1985-11-18) (age 31)
Origin San Antonio, Texas, USA
Genres Nerdcore hip hop
Occupation(s) Hip hop artist, games designer, music producer
Years active 2010–present
Labels Otaku Gang
Website richiebranson.com

Richie Branson (born Marcus Brown II on November 18, 1985) is an American music producer, game designer, and nerdcore hip hop artist from San Antonio, Texas. His stage name is derived from that of British entrepreneur Richard Branson.

Career

Beginnings

Before gaining notoriety as a nerdcore hip-hop artist, Branson pursued a career as a music producer, eventually switching focus to pursue a career as an artist. In 2011, he signed a recording contract under a partnership between Jagore Music Group and TuTone Entertainment, an imprint owned by an executive at Universal Republic.[1] Months after the release of his first commercial single "Jersey Shore Fist Pump", Branson decided to change directions as an artist and began making nerdcore hip-hop music. He has stated in various interviews that he never really had much of a personal interest in the mainstream music he was making prior to his decision to create music by video games and other nerdy influences.[2] He attributes the start of his nerdcore career to a restroom break he took in December 2011 while playing BioWare's Star Wars: The Old Republic. Upon his return to his desk, he heard the game's main theme music and was inspired to make a hip-hop song based on it.

Cold Republic and The Letter To Squaresoft

In February 2012, he released a free EP titled The Cold Republic – Episode I: The Empire Likes Rap, a 12-track album based on his gameplay experiences in The Old Republic. The Cold Republic gained Branson notoriety in the nerdcore community after receiving coverage from a variety of major gaming sites, including TheForce.Net, AOL's Joystiq, and IGN's The Jace Hall Show.[3][4][5] San Antonio's Fox Network affiliate television station KABB filmed and aired a music video featuring Branson performing "Looking For A Group", a song from his Cold Republic EP.[6] The San Antonio Express-News would later feature the music video on their website.[7] In addition to the live action music video to "Looking For A Group", Branson has released four machinima music videos to various songs from The Cold Republic. Shortly after the release of The Cold Republic, Branson released a single titled "Letter To Squaresoft" in protest to what he felt was a decline in the quality of videogames released by Square Enix. The single received worldwide coverage from gaming news sites, most notably Gawker media's Kotaku.[8] This coverage prompted a response via Twitter from Square Enix's online content manager Ben Bateman.[9]

The Wing Zero EP

Around the same time as the release of "Letter To Squaresoft", Branson announced he was working on an album based on Mobile Suit Gundam Wing titled The Wing Zero EP. Notable comic writer Rich Johnston personally covered the announcement on his website, BleedingCool.com.[10] The release of the Wing Zero EP gained Branson notoriety from a variety of major players in the anime/manga community. Famed Gundam manga publisher TOKYOPOP featured Branson's gundam-inspired music multiple times on their official Facebook fansite and Twitter prior to and after the EP's release.[11][12] Anime news and streaming provider Crunchyroll praised The Wing Zero EP as "far more focused" than previous incarnations of anime-inspired rap, "providing a great listening experience despite a few slip-ups along the way".[13] Gawker's tech news site, io9 noted the oddity of a mainstream musician going into nerdcore (rather than the other way around) and hailed one of the album's songs, "Wing Memories", as the "Coolest Gundam Wing Rap Song You'll Hear Today".[14] On numerous occasions, music from The Wing Zero EP has been featured on AOL's ComicsAlliance, The Jace Hall Show, Comics Beat, and a variety of other anime and comic related websites.[15][16][17][18][19]

Reception

After Branson's release of two well-received projects a little more than a month apart from each other, Jace Hall himself tweeted the idea that Branson might be one of the busiest artists in nerdcore.[20] Nerdcore Now mentioned Branson as "proving a bit of a dark horse" in the nerdcore scene.[21] In an interview with Whiskey Media's Anime Vice, Branson announced that he was working on a Gundam-based electronic dance music album titled "The Epyon Project.[22] In April 2012, the San Antonio Express-News reported that, in addition to The Epyon Project, Branson is working on a Street Fighter-influenced playable video game mixtape titled Richie vs. Capcom.

Bring Back Toonami & The Monster Hunter Tour

In May 2012, Branson released "Bring Back Toonami", a song inspired by Adult Swim's Toonami programming block. Adult Swim eventually began using the song in their promotional broadcasts.[23] After announcing Toonami's return to Adult Swim's programming lineup, Adult Swim featured a follow-up song from Branson as the theme music for Toonami's premiere broadcast.[24][25] Shortly after Toonami's return, Branson embarked on the Monster Hunter Tour, a national tour with mc chris and Powerglove.[26]

Tour controversy

During Branson's performance on the tour's show in Philadelphia, mc chris came on stage and removed a fan from the concert for posting a tweet critical of Branson's performance.[27] Despite Branson thanking the fan for making his show "better", the incident grew viral and attracted national media attention, forcing mc chris to publicly apologize for the incident.[28]

Game development

In late 2014, Branson again waded into controversy with his first video game Pill Bill, released as a satirical burn on Bill Cosby's sex scandal.[29]In an interview, he stated his "intent was definitely to make the game as absurd and funny as possible, not to trivialize rape, but to use that humor as a motivation for people to continue to talk about the scandal."[30] In 2015, Branson entered the Ludum Dare 72-hour game jam and released Shafed, a game where players control a disgruntled tech employee plotting revenge against his boss. [31] As of May 2015, Branson was working on RhymeQuest, a game targeted for release on Playstation 4 and PC platforms.[32]

Discography

Production

EPs

Singles

References

  1. ↑ Guzman, Rene (2012-04-03). "Artist Trades Hip-Hop For Nerdcore". mysanantonio.com (San Antonio Express-News). Retrieved 2012-04-06.
  2. ↑ "A3K Radio Episode 05: "Richie Branson"". anime3000.com. Retrieved 2012-04-06.
  3. ↑ Barrick, Mike (2012-02-12). "Catching Up With Star Wars: The Old Republic". theForce.net. Retrieved 2012-04-06.
  4. ↑ Mitchell, Richard (2011-12-23). "Ease the Pain of Server Queue Times With This Old Republic Rap Song". Joystiq. Retrieved 2012-04-06.
  5. ↑ Nau, Jeff (2011-12-23). "Richie Branson Shows 'Old Republic' Some Love with New Mixtape". The Jace Hall Show. Retrieved 2012-04-06.
  6. ↑ "FOX San Antonio: Street's Corner - "Looking For A Group"". KABB Fox San Antonio. Retrieved 2012-04-06.
  7. ↑ "Richie Branson delivers nerdcore rap of Star Wars: The Old Republic". mysanantonio.com (San Antonio Express-News). Retrieved 2012-04-06.
  8. ↑ Fahey, Mike (2012-03-07). "The Glory Days of Squaresoft (*Not* square Enix) Recaptured in Rap". Kotaku. Retrieved 2012-04-06.
  9. ↑ Brown, Marcus (2012-03-07). "Square-Enix's Response". The Official Site of Richie Branson. Retrieved 2012-04-06.
  10. ↑ Johnston, Rich (2012-03-02). "An Entire Hip-Hop Album Based on Gundam Wing?". Bleeding Cool. Retrieved 2012-04-06.
  11. ↑ "Status Update". Tokyopop's Official Fanpage. 2012-02-21. Retrieved 2012-04-06.
  12. ↑ "Status Update". Tokyopop's Official Fanpage. 2012-03-19. Retrieved 2012-04-06.
  13. ↑ Ming, Nate (2012-03-17). "FEATURE: Richie Branson's "The Wing Zero EP" Review". Crunchyroll. Retrieved 2012-04-06.
  14. ↑ Anders, Charlie (2012-04-04). "The Coolest Gundam Wing Rap Song You'll Hear Today". Io9. Retrieved 2012-04-06.
  15. ↑ Goellner, Caleb (2012-03-01). "Link Ink". ComicsAlliance. Archived from the original on 2012-05-05. Retrieved 2012-04-06.
  16. ↑ Goellner, Caleb (2012-03-28). "Link Ink". ComicsAlliance. Archived from the original on 2012-03-31. Retrieved 2012-04-06.
  17. ↑ Nau, Jeff (2012-02-22). "Richie Branson Nerdcore Tribute to Anime 'Mobile Suit Gundam'". The Jace Hall Show. Retrieved 2012-04-06.
  18. ↑ Nau, Jeff (2012-03-20). "Not Even Richie Branson's Teacher Can Stop Mobile Suit Gundam". The Jace Hall Show. Retrieved 2012-04-06.
  19. ↑ Beat, The (2012-03-27). "Kibbles 'n' Bits". Comics Beat. Retrieved 2012-04-06.
  20. ↑ "Status Update". Jace Hall's Official Twitter. 2012-03-20. Retrieved 2012-04-06.
  21. ↑ "Richie Branson- The Wing Zero EP". Nerdcore Now. Retrieved 2012-04-06.
  22. ↑ Pinchuk, Tom (2012-04-03). "Gundam Rapper Richie Branson - Interview". Anime Vice. Archived from the original on April 7, 2012. Retrieved 2012-04-06.
  23. ↑ "Adult Swim Brings Back Toonami Block Starting on May 26". Anime News Network. 2012-05-16. Retrieved 2012-05-16.
  24. ↑ "Toonami Intro 01". BumpWorthy. 2012-05-27. Retrieved 2012-05-27.
  25. ↑ "Richie Branson & HipHopGamer Interview: Toonami Is Back". Electronic Gaming Monthly. 2012-07-17. Retrieved 2012-07-27.
  26. ↑ "MC Chris To Tour With Powerglove On “The Monster Hunter Tour”". Bloody Disgusting. 2012-07-11. Retrieved 2012-07-27.
  27. ↑ "Music fan kicked out of concert for tweeting nasty comment about nerdcore rapper DURING the show". Daily Mail. 2012-07-24. Retrieved 2012-07-27.
  28. ↑ "MC Chris & Twitter: Rapper Boots Fan From Concert Over Critical Tweet, Apologizes". Huffington Post. 2012-07-19. Retrieved 2012-07-27.
  29. ↑ "Pill Bill is a video game inspired by Bill Cosby's rape allegations". The Daily Dot. 2014-11-24. Retrieved 2014-12-13.
  30. ↑ "‘Pill Bill’ Cosby Game Creator: ‘Where There’s Smoke, There’s Fire’". The Urban Daily. 2014-11-28. Retrieved 2014-12-13.
  31. ↑ "“SHAFTED” Post-Mortem". Ludum Dare. 2015-04-28. Retrieved 2015-04-23.
  32. ↑ "RICHIE BRANSON ANNOUNCES “RHYMEQUEST” GAME FOR THE PLAYSTATION 4, PS VITA, & PC PLATFORMS.". Richie Branson Official Site. 2015-03-01. Retrieved 2015-05-01.
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