Richard A. Bettis

Richard A. Bettis is the Ellison Distinguished Professor of Strategy and Entrepreneurship at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is known for his work on corporate strategy, global business strategy and strategic management. He is a former president of the Strategic Management Society and was the Co-Editor of Strategic Management Journal from 2007-2015.[1][2][3]

In 1986, Bettis and his co-author C.K. Prahalad coined the term dominant logic to describe deep-set cultural norms and thought patterns that drive managerial action in firms.[4][5][6]

See also

References

  1. ↑ http://www.kenan-flagler.unc.edu/faculty/directory/strategy-and-entrepreneurship/rich-bettis
  2. ↑ https://www.strategicmanagement.net/bio/1429
  3. ↑ https://link.springer.com/referenceworkentry/10.1057%2F978-1-349-94848-2_621-1
  4. ↑ Easterby-Smith, Mark, and Marjorie A. Lyles, eds. Handbook of organizational learning and knowledge management. John Wiley & Sons, 2011.
  5. ↑ https://hbr.org/2012/03/reversing-the-curse-of-dominan
  6. ↑ Bettis, Richard A. and Daniela Blettner. "Dominant Logic" Palgrave encyclopedia of strategic management (2014).

Selected publications


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