Republic Biscuit Corporation

Republic Biscuit Corporation
Private
Traded as Rebisco
Industry Food processing
Predecessor England Biscuit Factory (1963-1973)
Founded 1963 (1963)
Founder Jacinto Ng
Headquarters Joy-Nostalg Center, Ortigas Center, Pasig, Philippines
Area served
 Philippines
Key people
 Jacinto Ng (Chairman & CEO)
Products Crackers, cookies, snacks, confectionery
Subsidiaries Suncrest Foods, Inc.
SPI Corporation
Multirich Food Corporation
Pinnacle Foods, Inc.
JBC Food Corporation
Creamline Dairy Corporation
Website www.rebisco.com.ph

Republic Biscuit Corporation (d/b/a Rebisco) is a Philippine snack food company based in Quezon City, Philippines. It was founded in 1963 by Jacinto Ng.[1]

History

Rebisco was founded in 1963 as England Biscuit Factory, producing biscuits from a tiny, rented second-hand factory in San Juan, with only US$5,000 in start-up (approximately ₱15,000 to ₱20,000). The company eventually moved out of its San Juan site to a new factory in Novaliches, Quezon City.

In 1972, England Biscuit Factory was renamed Republic Biscuit Corporation and adopted a new image. Through the years, Rebisco put up several companies to dominate other segments of the market: JBC Food Corporation in 1989; Suncrest Foods, Inc. in 1995; Multirich Corporation in 1999; and Pinnacle Foods, Inc. in 2000. In 2003, Rebisco acquired Storck Products, Inc., which previously produced confectionery products under license from August Storck, and later renamed the company as SPI Corporation.

Brands

Subsidiaries

Sports

Other developments

In February 2011, Y&R Philippines won the branding work for Rebisco. Y&R was tasked to create a new global brand for Rebisco. It will include the creation of a new logo and packaging unified mark to strongly identify the vast array of products.[3]

References

  1. ↑ "PH Rebisco's founder is top taxpayer for 2014". Rappler. 18 December 2015. Retrieved 18 December 2015.
  2. ↑ Rebisco-PSL coach Francis Vicente keeps modest expectations in Asian Women's Club tilt
  3. ↑ Y&R Philippines wins Rebisco global branding work


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