Redken

Redken
Product type Hair products
Owner L'Oréal Group
Country United States
Introduced 1960
Markets Worldwide
Website www.redken.com

Redken (or "Redken 5th Avenue NYC") is an American hair care brand owned by L'Oréal Group under the Professional Products division.

History

The company was founded in 1960 by hairdresser/chemist Jheri Redding and actress/model Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.

In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc. In 2007, Redken was named as one of the "Icons of the American Marketplace" together with 256 other American brands (out of 800 nominations).

Marketing

In 2014 Lea T became the face of Redken, thus making her the first openly transgender model to front a global cosmetics brand.[1][2][3]

References

  1. ↑ Vingan, Alyssa (4 November 2014). "Transgender Model Lea T Lands Big Redken Contract". Fashionista.com. Retrieved 6 November 2014. Now, Lea T has received her most groundbreaking campaign yet: She's signed on to be a brand muse for global haircare brand Redken, with print and digital campaigns set for a January 2015 release.
  2. ↑ Friedman, Megan (4 November 2014). "Transgender Model Lea T Is Redken's Newest Face". Harper's Bazaar. Retrieved 6 November 2014.
  3. ↑ Morwenna Ferrier. "Lea T, the transgender hair-care model who’s shifting our perception of beauty norms". the Guardian. Retrieved 7 November 2014.
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