Pyramids (song)

"Pyramids"
Single by Frank Ocean
from the album channel ORANGE
Released June 7, 2012[1][2][3]
Format Digital download[3]
Recorded 2012
Genre
Length 9:54
Label Def Jam[6]
Songwriter(s)
Producer(s)
Frank Ocean singles chronology
"Thinkin Bout You"
(2012)		 "Pyramids"
(2012)		 "Sweet Life"
(2012)

"Thinkin Bout You"
(2012)		 "Pyramids"
(2012)		 "Sweet Life"
(2012)

"Pyramids" is a song by American singer Frank Ocean, released as the second single from his debut studio album Channel Orange (2012). The song was written by Ocean and produced by Malay and Om'Mas Keith. The track features an uncredited guitar solo from singer John Mayer. On June 7, 2012, Ocean posted a small teaser video featuring a snippet of the song onto his Tumblr account, and released the full, nearly 10-minute song later that day onto his official SoundCloud account. The song explores a narrative of a pimp falling in love with one of his clients. The track lyrically contains several extended metaphors referencing Cleopatra, pyramids, and strip clubs. The song received highly positive reviews and was called epic in nature by several publications, who praised the ambition and scope of the track's length, along with the lyrical merit.

The song was featured in a teaser for Ocean's then-upcoming album and was released with a cover that featured The Simpsons style characters. The music video was directed by Nabil Elderkin and featured an orange car with an atmospheric background. The song has since debuted on the UK R&B Chart at number 31. The track has been featured during television promos for Channel Orange. Ocean performed "Pyramids" during his Channel Orange tour through North America.

Background

On June 8, 2012, Ocean posted on his tumblr a cryptic, almost two-minute video, promoting an unknown project which was titled Channel Orange.[8] The clip featured an expensive-looking car, and it also contained new music.[8][9] Later that day Ocean posted the full song used in the video, titled "Pyramids" onto his SoundCloud account.[10][11] Popdust noted that "trailers won’t tell you everything. For example, the brief snippet of Frank Ocean’s new track “Pyramids” heard in an ambiguous trailer a few days ago left out one key detail of the track: the damn thing is 10 minutes long."[12] The cover artwork for the single features sexual Simpsons characters.[13]

The song was Ocean's first single in over a year, which was described as him coming "back into the spotlight in a huge way."[1][2][3] The track was labeled indicating that it was to be the ninth track on the album.[8] It was later announced that the Channel Orange project was actually his debut album and would launch a corresponding tour.[11] The release of the album's track list confirmed both the track placement of the track and the appearance of it on the album.[2] "Pyramids" serves as the second single from the project following "Thinkin Bout You".[14] The following day Ocean posted that, "playing ‘Pyramids’ on the road is gonna be my favourite part" on his Twitter account, speaking about his promotional tour.[13]

Composition

"Pyramids" is a song that lasts nine-minute-and-54-seconds, it is of the R&B variety.[15] It has been described as a "nearly 10-minute epic that touches on everything from club music to good old-fashioned slow jam R&B" and is "an ambitious song with multiple movements."[16] The song features groaning club beats, psychedelic guitar noodling, crunchy synth leads, a funked-up beat, and "Ocean's distinctive croon and lots of vague new-R&B angst".[17][18] The opening segment sports the "beautiful, warped R&B that Ocean has become known for", but from there the song transitions into a smattering of electro-house synths, Michael Jackson-influenced pop melodies, spaced out electronic segues, UK bass breaks, saxophone, and guitar solo courtesy of John Mayer."[4] The track is an "R&B odyssey" slinking from ancient Egypt, where wild cheetahs are on the loose and Cleopatra meets a "snakey doom", to the present day where "Frank is living that sleazy motel room life."[13] It serves as "another case where the production far outstrips the vocal work", with "clanging and chiming and choirs for the intro," a dance break toward the middle that sounds like it was "recorded in 2018", and a slow jam for the second half that closes the song.[12]

The chorus talks about a woman “working at the pyramid tonight”.[4] The track lyrically features intricate imagery that depicts a fantasy-like scenario, and the length gives the song the ability to change tempo with "patience, with suave, like a furthering of the foreplay".[19] The first half details an account of ancient history, "even your junior high school social studies teacher would blush over", with the second half containing a narrative where Ocean serves as Cleopatra’s pimp but through years of working together, he eventually falls in love with her.[20] Through the "unwritten bylaws of their profession", however, his love is no match for the "rules of the game which were established long before he or she rose to power."[20] The narrative of "Pyramids" was inspired by real events in Ocean's life.[21] When the singer lived in Los Angeles, he lived alongside pimps, and in an interview the singer mused that "it was fantasy built off that dynamic … but you can only write what you know to a point."[21] The storytelling scope of the song has been compared favorably to Bob Dylan's "The Hurricane", and has been described as an anthem "for the Drake generation."[22]

It was reported that Ocean was really stretching the limits of the term “song” on "Pyramids", and that there are "more ideas on this track than on most albums".[4] The single runs the gamut of Ocean’s various influences, pulling from European electronic dance music and Prince's early 80s discography, notably Purple Rain.[23] The moody tune finds Ocean moaning over ethereal swirls and pulses while cooing about "working at the pyramid" and finding "my Black queen Cleopatra."[14] It entails a multitude of "suites and a kaleidoscope of moods and tones" from "vainglorious to melancholic" and has been called the "Paranoid Android" of R&B.[22] Although Ocean is often labeled as an R&B artist, he has "entirely steered clear of confining himself to one genre" with the song.[19]

Reception

The song has drawn comparisons to the work of musician Prince.

"Pyramids" was received with universal acclaim from music critics. Complex Magazine named it track "song of the week" upon release.[11] Complex later named the song the fourth best song of 2012.[24] Siân Rowe of NME compared the track to Prince’s "Purple Rain" and reported that the song "is the kind of track you’ll lose hours and hours of your life to. This week alone, NME has spent at least two days having our minds freaked on by its space funk swirl."[13] Pitchfork's Evan Minsker labeled it a "Best New Track" and wrote that "the song's a 10-minute R&B event, traveling from club banger ancient Egypt ('send the cheetahs to the tomb') to the slow jam strip club('she's workin' at the Pyramid tonight'). It's a journey well-suited to Ocean's smooth croon."[5] The publication's Ryan Dombal commented, "essentially reincarnates one of the most storied female rulers in history as a six-inch-heeled woman of the night. However, the song doesn't read as an indictment of the last 2,000 years as much as yet another attempt to cleverly level the playing field."[25] The Telegraph's Neil McCormick stated that the track was the "real miracle of the album", noting that while Ocean "can embark on something as flamboyant as Pyramids - a 10-minute, tempo-shifting, minor-chord narrative of Egyptian queens and Las Vegas strippers, marrying Tangerine Dream sequencers and a jazzy John Mayer guitar solo to a rapturous slow jam – and make it all seem to make sense."[26]

Melissa Locker of Time called it a "tour de force" and "a ten-minute history of R&B, arcing from club thumping beats to a sultry drawn out jam with Ocean’s voice veering from a velvety croon to an endearingly creaky falsetto."[27] Spin's Marc Hogan declared "this much is clear: Ocean continues to deliver songs that combine the narrative punch of a great singer-songwriter with the stylish flair of contemporary hip-hop."[8] John Hall of The Independent described the song as more new material from the "hardest-working man in hip hop" and that the "10-minute single works its way through every genre of contemporary pop, from club banger to slow jam."[28] Nathan S. of the DJBooth described the song as a sprawling affair, noting that it contains "hazy and ambient cut that manages to weave in soaring guitars and ‘90s funk synths."[29] Alexis Petridis of The Guardian mused that the track seemed ambitious to the point of sounding slightly daft, and that the track was "certainly unlike anything else in current R&B."[30] PopMatters's Brice Ezell stated that all it takes is one listen to 'Pyramids', the shape-shifting opus of channel ORANGE to cement Ocean’s status as one of contemporary R&B’s vital songwriters.[31]

John Calvert of The Quietus called "Pyramids" a little "structurally ramshackle though never erratic, it's the type of massive album centrepiece that was inconceivable before The-Dream's stadium-R&B reinvented the genre as a mythological epic."[22] Paley Martin of Most Blunted stated that the track "is so much more than a song; it is an audible baptism, a narrative delicacy, a self-indulgent experience! And you best believe once you press play, this ride will take you to the destination of your choice."[19] Jason Lipshutz of Billboard felt that the real triumph was Ocean's song structure: "verses and hooks collapse onto each other, rhymes pop up out of nowhere, and the singer acts like minutely balancing a 10-minute concept piece is no big deal."[32] Chris Richards of The Washington Post Company described the track as a "righteous funk opus that spans nearly 10 minutes", commented that it "is loaded with metaphorical riddles, drawing parallels between Cleopatra and a 21st-century prostitute. Puzzle over it. Dance to it. All of the above."[33]

Ocean's Odd Future cohort Tyler, The Creator called it his favorite Ocean song on his Twitter account.[34] The song has over one million plays on Ocean's official SoundCloud account, where the song was released.[35]

The song is ranked as the most acclaimed song of 2012, the fourth most acclaimed song of 2010s and the 172nd most acclaimed song of all time, according to Acclaimed Music.[36] The Village Voice's Pazz & Jop annual critics' poll ranked "Pyramids" at number 10 to find the best music of 2012; Ocean's previous single, "Thinkin Bout You" charted at number four on the same poll.

Promotion

When "Pyramids" was first released, it debuted within a promotional video less than two minutes long.[8] The clip consists of an extended shot of a car, which flickers slightly with "otherworldly effects" while a "slinky soul tune plays in the background."[37] The video was directed by Nabil Elderkin, who also helmed the music videos for past Ocean singles such as "Swim Good" and "Novacane".[38] A portion of the song was used during television commercials advertising Channel Orange, which began airing following the 2012 BET Awards.[39] Siân Rowe of NME mused that the song will definitely get an outing on his upcoming US tour; "Imagine lots of dry ice, a velvet-covered rotating stage and the entire front row sighing, 'I love you, Frank', what a beautiful sight."[13] Ocean performed the track during his 14 show Channel Orange Tour through North America.[40]

An extended, eight-minute video for "Pyramids", also directed by Elderkin, was later released on September 8, 2012.[41] The video follows a loose narrative,[42] with stream-of-consciousness scenes,[43] and utilizes several songs from Ocean's album channel ORANGE. It begins with Ocean drinking four shots of absinthe at a bar, before opening fire upon the bar itself; a segment of "Pink Matter" plays during this portion. A title card appears as Ocean boards his motorcycle (the song "Start" appears.) As he rides off into the desert, a snippet of the first half of "Pyramids" plays before transition directly into the second half. Shots of Ocean singing on his motorbike are interspersed with slow-motion scenes of Ocean walking through a strip club in a hallucinogenic haze, occasionally bursting into laughter;[42] the club employs vampy women.[43] Ocean is then seen in front of a large neon triangle with the Kabbalahian Tree of Life in neon upon it, from which John Mayer emerges and performs an entirely new guitar solo exclusive to the video.[42] James Montgomery of MTV News characterizes the scene as an inadvertent "vision quest".[43] Ocean falls down backwards, instantly re-appearing in the desert as a plane flies overhead. The song "End" appears as Ocean walks back to his motorcycle, picks up his helmet and walks down the highway towards a pyramid in the distance.[42]

Charts

Chart (2012) Peak
position
Belgium (Ultratip Flanders)[44] 24
Belgium (Ultratop Flanders Urban)[44] 41
UK Singles (The Official Charts Company)[45] 129
UK R&B (Official Charts Company)[46] 21
US Bubbling Under R&B/Hip-Hop Singles (Billboard)[47] 3
US Hot R&B Songs (Billboard)[48] 22

Certifications

Region Certification Certified units/Sales
United States (RIAA)[49] Gold 500,000double-dagger

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Remixes and cover versions

On September 4, 2012, record producer Chi Duly released "Pyramids (Chi Duly Remix)", an uptempo nu-disco version.[50]

References

  1. 1 2 Zeichner, Naomi (2012-06-07). "Frank Ocean, "Pyramids" MP3". The Fader. Andy Cohn. Retrieved 2012-06-28.
  2. 1 2 3 Minsker, Evan (2012-06-23). "Frank Ocean Reveals Album Art, Tracklist". Pitchfork. Retrieved 2010-10-26.
  3. 1 2 3 Carley, Brennanurl (2012-06-08). "Frank Ocean Unveils 'Channel Orange,' Releases 'Pyramids' Single". Billboard. Prometheus Global Media. Retrieved 2012-06-25.
  4. 1 2 3 4 Luis, Tovar (2012-12-15). "Tracking 2012′s Best Songs #14". PrettyMuchAmazing. Retrieved 2011-05-21.
  5. 1 2 Minsker, Evan (2012-06-08). "Frank Ocean Pyramids". Pitchfork Media. Retrieved 2010-10-26.
  6. ↑ Youngs, Ian (2012-01-05). "Sound of 2012: Frank Ocean". BBC News. Retrieved 2012-06-09.
  7. 1 2 Wete, Brad (2012-07-08). "Interview: Frank Ocean's Co-Writer And Producer Malay". Complex Magazine. Complex Media. Retrieved 2011-07-06.
  8. 1 2 3 4 5 Hogan, Marc (2012-06-08). "Frank Ocean Hints at 'Channel Orange' Release". Spin. Spin Media LLC. Retrieved 2011-08-04.
  9. ↑ St. Asaph, Katherine (2012-08-12). "Frank Ocean releases trailer for something or toother". Popdust. Retrieved 2011-05-21.
  10. ↑ Louche, Liz (2012-06-03). "The greatest gift of all: Frank Ocean announces new album, tourdates". Tiny Mix Tapes. Retrieved 2011-08-19.
  11. 1 2 3 Martin, Andre (2012-06-08). "1. Frank Ocean Pyramids". Complex Magazine. Complex Media. Retrieved 2011-12-30.
  12. 1 2 St. Asaph, Katherine (2012-06-12). "Listen to Frank's 10 Minute Epic Song Pyramids". Popdust. Retrieved 2011-05-21.
  13. 1 2 3 4 5 Rowe, Siân (2012-06-18). "Frank Ocean - 'Pyramids'". NME. UK: IPC Media. Retrieved 2011-05-21.
  14. 1 2 Vibe Staff (2012-06-10). "New Music: Frank Ocean Pyramids". Vibe. Vibe Media. Retrieved 2011-12-05.
  15. ↑ Dobbins, Amanda (2012-12-12). "Song of Summer 2012: The R&B Division". Vulture. New York Magazine. Retrieved 2011-12-05.
  16. ↑ MTV News Staff (2012-06-13). "Frank Ocean Announces Channel Orange Album, Tour Dates". RapfixMTV. Viacom. Retrieved 2011-11-12.
  17. ↑ Thiessen, Brock (2012-06-12). "Frank Ocean Pyramids". Exclaim!. Retrieved 2011-05-21.
  18. ↑ Rosen, Jody (2012-06-14). "Frank Ocean Pyramids". Rolling Stone. Wenner Media. Retrieved 2011-07-24.
  19. 1 2 3 Martin, Paley (2012-06-19). "Sexually and Contextually". Most Blunted. Retrieved 2012-07-07.
  20. 1 2 Tinsley, J (2012-07-26). "On Frank Ocean's Pyramids". The Smoking Section. Retrieved 2012-07-05.
  21. 1 2 Nicholson, Rebecca (2012-07-11). "Frank Ocean: the most talked-about man in music". The Guardian. Guardian News and Media Limited. Retrieved 2012-07-11.
  22. 1 2 3 Calvert, John (2012-07-03). "The Future's Bright: Frank Ocean's Channel Orange Track-by-Track". The Quietus. Retrieved 2012-07-05.
  23. ↑ Luis, Tovar (2012-12-15). "New Frank Ocean: "Pyramids" MP3 & Tour Dates". PrettyMuchAmazing. Retrieved 2011-05-21.
  24. ↑ "Frank Ocean "Pyramids"". Complex. December 2012.
  25. ↑ Dombal, Ryan (2012-07-12). "Frank Ocean: Channel Orange". Pitchfork Media. Retrieved 2012-10-27.
  26. ↑ McCormick, Neil (2012-07-13). "Frank Ocean, Channel Orange, review". The Telegraph. Telegraph Media Group. Retrieved 2012-07-13.
  27. ↑ Locker, Melissa (2012-07-10). "Frank Ocean Pours His Heart Out on Channel Orange: Album Review". Time. Time Inc. Retrieved 2012-07-11.
  28. ↑ Hall, John (2012-06-16). "The Playlist". The Independent. Independent Print Limited. Retrieved 2011-05-21.
  29. ↑ S, Nathan (2012-06-23). "Frank Ocean - Pyramids". DJBooth. Retrieved 2010-10-26.
  30. ↑ Petridis, Alexis (2012-07-11). "Frank Ocean: Channel Orange – review". The Guardian. Guardian News and Media Limited. Retrieved 2012-07-11.
  31. ↑ Ezell, Brice (2012-07-13). "Frank Ocean: channel ORANGE". PopMatters. Retrieved 2012-07-13.
  32. ↑ Lipshutz, Jason (2012-07-10). "Frank Ocean, 'Channel Orange': Track-By-Track Review". Billboard. Prometheus Global Media. Retrieved 2012-07-10.
  33. ↑ Richards, Chris (2012-07-10). "Music review: Frank Ocean’s ‘Channel Orange’". The Washington Post. The Washington Post Company. Retrieved 2012-07-13.
  34. ↑ Rap-up Staff (2012-03-17). "New Music: Pyramids". Rap-Up. Devin Lazerine. Retrieved 2012-05-20.
  35. ↑ Boles, Benjamin (2012-07-05). "Frank Ocean - professional game changer". Now. NOW Communications. Retrieved 2011-09-23.
  36. ↑ http://acclaimedmusic.net/. Missing or empty |title= (help)
  37. ↑ Hudson, Alex (2012-06-12). "Frank Ocean Reveals 'Channel Orange' Album". Exclaim!. Retrieved 2011-05-21.
  38. ↑ Dombal, Ryhan (2011-07-05). "Director's Cut: Frank Ocean: Novacane". Pitchfork Media. Retrieved 2011-09-23.
  39. ↑ Krishnamurthy, Sowmya (2012-07-02). "Frank Ocean's Channel Orange Commercial Airs During BET Awards". RapfixMTV. Viacom. Retrieved 2011-07-02.
  40. ↑ Nancy, Kelly (2012-07-14). "Frank Ocean kicks off Channel Orange Tour in Seattle". Rap-Up. Devin Lazerine. Retrieved 2012-07-14.
  41. ↑ Lipshutz, Jason; Ramirez, Erika (September 16, 2012). "Frank Ocean Hits 'SNL,' Releases 'Pyramids' Video: Watch". Billboard. New York. Archived from the original on 2012-09-17. Retrieved 2012-09-17.
  42. 1 2 3 4 Phillips, Amy & Pelly Jenn (2012-09-16). "Video: Frank Ocean: "Pyramids"". Pitchfork. Retrieved 2012-09-23.
  43. 1 2 3 Montgomery, James (September 17, 2012). "Frank Ocean's 'Pyramids' Video: No Church In The Wild". MTV News. MTV. Archived from the original on 2012-09-19. Retrieved 2012-09-19.
  44. 1 2 "Ultratop.be – Frank Ocean – Pyramids" (in Dutch). Ultratip.
  45. ↑ Zywietz, Tobias. "Chart Log UK: New Entries Update – 28.07.2012 (Week 29)". zobbel.de. Tobias Zywietz. Retrieved 2012-07-29.
  46. ↑ Zywietz, Tobias. "Chart Log UK: New Entries Update – 28.07.2012 (Week 29)". zobbel.de. Tobias Zywietz. Retrieved 2012-07-22.
  47. ↑ "Bubbling Under R&B/Hip-Hop Songs – Issue Date: 2012-10-20". Billboard. Prometheus Global Media. Retrieved 2012-10-11.
  48. ↑ "Frank Ocean Album & Song Chart History". Billboard R&B Songs. Prometheus Global Media. Retrieved October 14, 2012.
  49. ↑ "American single certifications – Frank Ocean – Pyramids". Recording Industry Association of America. Retrieved January 24, 2017. If necessary, click Advanced, then click Format, then select Single, then click SEARCH
  50. ↑ 09/04/2012 5:16 pm Updated: 09/04/2012 7:36 pm (September 4, 2012). "Frank Ocean, 'Pyramids' Chi Duly Remix: R&B Singer's Song Gets Uptempo Remix (EXCLUSIVE)". Huffingtonpost.com. Retrieved September 4, 2012.
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