Prime Meridian Direct

Prime Meridian Direct
Industry Insurance
Founded 2009
Founder Dr Brian Benfield
Headquarters Bryanston, Johannesburg, South Africa
Website primemeridian.co.za

Prime Meridian Direct Pty (Ltd) is an insurance company, which is based in South Africa. Prime Meridian Direct (PMD) is unique in South Africa due to it pioneering fixed premiums for the life of customers for car insurance and life cover products. PMD is also notable due to its origin. PMD was founded by Dr. Brian Benfield in 2009.[1] Dr. Benfield is the author of the Life Assurance Company Management textbook[2] and he was a visiting professor at the University of Witwaterand.[3][4][5] PMD won carinfo.co.za's the Best Car Insurance Company award in the "Smaller" Companies category in 2014.[6]

References

  1. ↑ "Constantia Insurance Company Limited". Constantia Insurance Company Limited. 1 January 2017.
  2. ↑ "Life Assurance Company Management". Life Assurance Company Management. 1 January 2013.
  3. ↑ "Dr Brian Benfield Retires from WITS as Visiting Professor". Free Market Foundation. 13 March 2015.
  4. ↑ "Professor Brian Benfield goes to WITS". South Africa's Insurance Times. 1 August 1991.
  5. ↑ "Revealed: The Best Car Insurance Firm in SA". Fin24. 23 February 2015.
  6. ↑ "Are you using the best insurance company in South-Africa? (2014 Update)". Carinfo.co.za. 23 February 2015.
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