Président (brand)
Président is a French dairy brand owned by the Laval based Lactalis company. The brand was created in 1968 by André Besnier. It is used for butter and for a range of industrially produced versions of traditional cheeses.
History
The brand was created in 1968 by André Besnier who by then was already a leading figure in the French dairy business. Explaining the name's French context, Besnier explained that "France is the land of presidents, everyone is a president: of a club of fishermen, of bowlers, of veterans". « La France est le pays des Présidents, tout le monde est président! De l'association de pêche, des boulistes, des anciens combattants. »[1] (Presidential government had also enjoyed a higher profile in France since the return to power as president, in 1958, of leading war hero Charles de Gaulle.)
Landmark dates
- 1968 : Launch of Président Camembert.
- 1972 : Launch of Président Coulommiers.
- 1972 : Launch of Président Butter.
- 1975 : Launch of Président Brie.
- 1991 : Launch of Président Emmental range.
- 1993 : Président sells its billionth Camembert.
- 1995 : Launch of Président brand in Germany and United States
- 1999 : Launch of Président Camembert and Emmental based cheese spread.
- 2003 : Launch of Président Mozzarella and Goats' cheese.
- 2006 : Launch of Président Cantal
External links
- Président cheese English site
- (in French) Président - Site officiel
- (in French) Le lactopole
- (in French) La ferme Président