Portal A Interactive

Portal A
Independent
Industry Media Development and Production
Founded 2009
Headquarters San Francisco, Los Angeles
Key people
 Zach Blume, Managing Partner, Nate Houghteling, Executive Producer,
Kai Hasson, Creative Director
Number of employees
 40
Website http://portal-a.com/

Portal A is an award-winning digital studio with offices in San Francisco and Los Angeles that develops, produces, and distributes branded and original entertainment.[1][2]

Portal A is known for creating the annual YouTube Rewind video, which has accrued over 600 million views in aggregate[3][4] and in 2016, broke the 24-hour viewership record on YouTube.[5] The studio is also known for creating White Collar Brawler, an original digital series which later ran for multiple seasons on television with the Esquire Network.[6]

Portal A's originals division is represented by WME.[7] In 2016, Portal A wrote, created, and produced Song Voyage, a six-episode musical comedy series shot across Asia following YouTube musical group The Gregory Brothers.[8] The show was distributed by Disney’s Maker Studios, and has earned over 11 million views across YouTube and Facebook since its launch, including 5 million views on the viral “Chicken Attack” music video.[9]

Portal A works regularly with YouTube and Google, and the company partners with brands like Lenovo, Amazon, Macy's, Procter & Gamble, Universal Pictures, Banana Republic, Twitter, Waze, Uber, Benefit Cosmetics, NBC Universal, and more.[10] They also worked in collaboration with the Hillary Clinton 2016 campaign to reach young voters in swing states.[11]

Portal A was named 2016 Digital Studio of the Year by Cynopsis,[12] and its work has been recognized by the Drum Content Awards, the Webby Awards, the Shorty Awards, the Adweek Creative 100, the Streamy Awards, the Mashies, the IAC Awards, the Hermes Awards, the Telly Awards, the AVA Digital Awards, and more.[13] Portal A was profiled in 2016 by Adweek in its Portrait series.[14]

Portal A has offices in San Francisco's SOMA district and in Downtown Los Angeles.[15]

References

  1. ↑ "We make videos for the Internet. And you.". Retrieved 3 June 2013.
  2. ↑ "Constructing This Summer's Viral Video Hit".
  3. ↑ "How YouTube Crammed an Entire Year Into Its Epic Rewind Video".
  4. ↑ "The Folks Behind YouTube Rewind Video Are Portal A". AdAge. Retrieved 15 January 2016.
  5. ↑ "YouTube Rewind 2016 Iteration Smashes 24-Hour Record At 73 Million Views - Tubefilter". Tubefilter. 2016-12-12. Retrieved 2017-02-21.
  6. ↑ "How Esquire Network Was Sold on White Collar Brawler".
  7. ↑ "WME Signs Digital Studio Portal A". Retrieved 2016-08-06.
  8. ↑ Hamedy, Saba. "YouTube musical comedy group The Gregory Brothers launch new series". Mashable. Retrieved 2017-02-21.
  9. ↑ schmoyoho (2017-01-25), Chicken Attack // SONG VOYAGE // Japan //, retrieved 2017-02-21
  10. ↑ "A Few of Our Partners and Friends". Retrieved 20 January 2015.
  11. ↑ http://variety.com/2016/digital/news/hillary-clinton-youtube-glozell-todrick-sam-tsui-1201902383/
  12. ↑ "Winners - Cynopsis Digital Model D Awards 2016". Cynopsis Digital Model D Awards 2016. Retrieved 2017-02-21.
  13. ↑ "About | Portal A | Video for the Digital Age | San Francisco, Los Angeles". Portal A | Video for the Digital Age | San Francisco, Los Angeles. 2012-11-14. Retrieved 2017-02-21.
  14. ↑ "Portal A Creates Branded and Original Content for the Next Generation of Digital". Retrieved 2017-02-22.
  15. ↑ "Offices | Portal A | Video for the Digital Age | San Francisco, Los Angeles". Portal A | Video for the Digital Age | San Francisco, Los Angeles. 2012-11-14. Retrieved 2017-02-22.
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