Popeye (magazine)

Popeye
Editor in Chief Takahiro Kinoshita
Categories Men's fashion magazine
Frequency Monthly
Publisher Magazine House Ltd.
Year founded 1976
First issue July 1976
Country Japan
Based in Tokyo
Language Japanese
Website Popeye

Popeye is a monthly fashion and men's magazine based in Tokyo, Japan. It is one of the oldest magazines featuring articles about men's fashion. Its tagline is “Magazine for City Boys”.[1][2] The magazine is considered to be the Japanese version of Nylon magazine.[3]

History and profile

Popeye was started in 1976 as a male version of an an, a women's magazine.[1][4][5] The first issue appeared in July 1976.[6] It was successor of two publications, Ski Life and Made in U.S.A.[7] The first issue featured the dominant fashion trends in Los Angeles.[7][8] Yoshihisa Kinameri is the launch editor of the magazine.[7] The publisher is Magazine House Ltd., a Tokyo based publishing company.[9][10] The company, which is also the founder of the magazine, was previously named Heibun Shuppan.[11] The magazine was formerly published on a biweekly basis.[12] It is now published on a monthly basis.[9] It focuses on fashion[1] and its content mostly is about clothes, bags, shoes and accessories.[13] It targets young educated urban men.[9]

In 2012 Takahiro Kinoshita became the editor-in-chief of the magazine.[6] The same year the magazine was redesigned.[2]

Popeye has several sister publications, including an an, Brutus and Croissant.[9] In 2013 the magazine and Brutus received best magazine award.[14] In July 2016 Popeye celebrated its 40th anniversary.[7][6]

In 1999 Popeye's circulation was 220,000 copies.[15]

References

  1. 1 2 3 "A Guide to Japanese Fashion Magazines". Hypebeast. Retrieved 30 April 2016.
  2. 1 2 Matthew Klassen. "Takahiro Kinoshita". Public Pool. Retrieved 30 April 2016.
  3. ↑ "I Kid You Not….. Some of the Best Men’s Magazines in Japan". The Sartorialist. 11 December 2008. Retrieved 30 April 2016.
  4. ↑ Barbara Németh (2014). "Masculinities in Japan" (PDF). Filozofická fakulta. Retrieved 30 April 2016.
  5. ↑ Brian Moeran (1996). A Japanese Advertising Agency: An Anthropology of Media and Markets. University of Hawaii Press. p. 304. ISBN 978-0-8248-1873-9. Retrieved 30 April 2016.
  6. 1 2 3 Chais Mingo (9 June 2016). "POPEYE Magazine 40th Anniversary Issue & Issue 01 Re-Print". Intelligence. Retrieved 6 February 2017.
  7. 1 2 3 4 Julie Makinen (19 July 2016). "What's hot in Japan right now? Los Angeles, circa 1976". Los Angeles Times. Retrieved 6 February 2017.
  8. ↑ "Japan’s Popeye Magazine Is A Surprising Relic of the Not-So-Distant Past". Real Clear Life. 25 November 2016. Retrieved 6 February 2017.
  9. 1 2 3 4 "Popeye". Japanese Streets. Retrieved 30 April 2016.
  10. ↑ Fiona Wilson (November 2015). "Press ahead". Monocle. 9 (88). Retrieved 30 April 2016.
  11. ↑ Keiko Tanaka (May 2003). "The language of Japanese men's magazines: young men who don't want to get hurt" (PDF). The Sociological Review. 51 (S1). Retrieved 30 April 2016.
  12. ↑ Europa World Year. Taylor & Francis. 2004. p. 2357. ISBN 978-1-85743-254-1. Retrieved 30 April 2016.
  13. ↑ Masafumi Monden (20 November 2014). Japanese Fashion Cultures: Dress and Gender in Contemporary Japan. Bloomsbury Publishing. p. 26. ISBN 978-1-4725-8673-5. Retrieved 30 April 2016.
  14. ↑ "The Fifth BEST MAGAZINE AWARD Winners Including BRUTUS and POPEYE Announced". Fashion Headline. 19 March 2013. Retrieved 30 April 2016.
  15. ↑ Shigeko Okamoto; Janet S. Shibamoto Smith (1 October 2004). Japanese Language, Gender, and Ideology: Cultural Models and Real People. Oxford University Press. p. 150. ISBN 978-0-19-029026-9. Retrieved 30 April 2016.

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