Poo-Pourri

Poo~Pourri
Private
Industry Air freshener
Founded 2007 (2007)
Headquarters Addison, Texas
Key people
 Suzy Batiz (Co-founder, CEO)
Hector Batiz (Co-founder)
Products Toilet Spray, Personal care
Website www.poopourri.com

Poo-Pourri (stylized as Poo~Pourri) is a fragrance company that develops and markets deodorising toilet sprays. The company's products consist of a blend of essential oils and other natural compounds claimed by the manufacturer to create a protective film on the surface of the water in a toilet bowl that keeps odors contained.[1] Poo~Pourri is most noted for its YouTube viral advertisement, entitled "Girls Don't Poop" starring Bethany Woodruff.[2]

History

Poo~Pourri was founded in 2007 after a nine months of testing different formulas. After Suzy Batiz created a formula that worked, she and her husband Hector bootstrapped the company using $25,000 of their money to begin manufacturing their product.[3] In its first six years doing business the company relied heavily on word of mouth advertising.[4]

In 2013, the company debuted its Girls Don't Poop advertisement which was viewed more than 31 million times.[5] In April 2014, the company reported their product had been made available in 9,000 stores, such as CVS, Bed Bath & Beyond, Ulta, ACE and True Value.[6][7]

As of January 2016, it was reported that the company had sold over 17 million bottles of Poo~Pourri since 2007.[3] In October 2016, the company launched a online film division called Number 2 Productions and released an ad titled How to Poop at a Party.[8][9] In 2016, it was reported that Poo-Pourri was a $300 million company.[10]

Recognition

USA Today ranked the company's "Girls Don't Poop" ad as one of the worst ads of 2013.[11]

In May 2014, Poo~Pourri won People's Voice Award in the 18th Annual Webby Awards in the Consumer Goods category, and Edison Award in the Innovative Services category.[12][13] That same year, Giuliana Rancic chose Poo~Pourri as her top gift for coworkers in her Holiday Gift Guide on E! News.[14] The company was listed on the Inc. 5,000 list in 2015 and 2016, and its product was included in the publication's 27 Coolest Products from the 2016 Inc. 5000 list.[15][16] Poo~Pourri was named as one of Kathy Lee Gifford's favorite things on the Today Show in November 2016.[17]

References

  1. ↑ Babich, Emily (May 3, 2013). "Suzy Batiz Turns Foul Odors Into Sweet Smell of Success". Dallas Business Journal. Retrieved January 24, 2017.
  2. ↑ Goodman, William (10 September 2013). "Poopourri Spray Promises To Take The Stink Out Of Public Pooping". Huffington Post. Retrieved 26 January 2014.
  3. 1 2 Wells, Jane (January 26, 2016). "A Business That Doesn't Stink: Solving Poo Odor". CNBC. Retrieved January 24, 2017.
  4. ↑ Ryan, Molly (June 18, 2014). "When Your Business Revolves Around Poo, Marketing is Tricky. Here's How Suzy Batiz Made it Go Viral". Bizwomen. Retrieved January 24, 2017.
  5. ↑ Walker, Jakob (January 25, 2015). "LDS Poo~Pourri Actress Helps Prevent National Stink". The Daily Universe. Retrieved January 24, 2017.
  6. ↑ Green, Shannon Rae (23 April 2014). "Watch Poo-Pourri in action in new ad". USA Today. Retrieved 8 June 2014.
  7. ↑ Fragassi, Selena (January 12, 2014). "How Bathroom Humor Helped Poo-Pourri Founder Suzy Batiz Find Success". Beautylish. Retrieved January 24, 2017.
  8. ↑ Heine, Christopher (October 6, 2016). "Poo-Pourri's New Viral Video Gives You Tips on How to Poop at a Party". AdWeek. Retrieved January 24, 2017.
  9. ↑ Jardine, Alexandra (October 4, 2016). "Watch Poo-Pourri's Hilarious Step-by-Step Video on How to Poop at a Party". Creativity-Online. Retrieved January 24, 2017.
  10. ↑ Bogard, Ally; Hoffman, Allie (December 13, 2016). "On Resilience: How Suzy Batis Rose From Two Bankruptcies to Build Poo-Pourri, A $300M Empire". Forbes. Retrieved January 24, 2017.
  11. ↑ Horovitz, Bruce (December 24, 2013). "Horovitz: 5 Worst Ads of 2013 More Than Stank". USA Today. Retrieved January 26, 2014.
  12. ↑ "Pou-Pourri Won Webby and Edison Awards". Retrieved 27 May 2014.
  13. ↑ "Poo~Pourri Wins People's Voice Award In The 18th Annual Webby Awards; Takes Home An Edison Award For Innovation". PR Newswire.
  14. ↑ Adlman, Nicole (December 11, 2014). "Giuliana Rancic’s 2014 Holiday Gift Guide: For Co-Workers". E Online. Retrieved January 24, 2017.
  15. ↑ "Poo~Pourri". Inc. Retrieved January 24, 2017.
  16. ↑ Scott, Bartie (December 6, 2016). "The 27 Coolest Products From the 2016 Inc. 5000". Inc. Retrieved January 24, 2017.
  17. ↑ "KLG, Hoda's Favorite Things: Poo-Pourri, Shoes by Jessica Simpson". Today Show. November 14, 2016. Retrieved January 24, 2017.
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