Peuterey (company)

Peuterey Group S.p.A.

Industry	Clothing, fashion
Founded	2002
Headquarters	Viale del Biagioni 55 Altopascio (LU), ITA
Products	Jackets, parkas, coats, trenchcoats, sweaters
Website	www.peuterey.com

Peuterey is an Italian clothing brand specializing in outerwear and born in Altopascio (Lucca) in 2002.

History

Peuterey^[1] brand was born in 2002 in Altopascio (Lucca).^[2] Its name was inspired by one of Mont Blanc's peaks. The three red dots are its graphic representation.

In 2011, the first Italian flagship store was inaugurated in Milan in via Della Spiga, followed by the opening in Rome of Via Bergognona in 2012.^[3][4] In 2013, the first Chinese flagship store was opened in Shanghai.^[5]

In 2016, Federico Curradi was appointed creative director of the brand.^[6]

Collaborations

Over the years, Peuterey has collaborated with several companies and designers, signing collections or limited edition products:

• Terence Koh and Karim Rashid (2012) - collaboration for a limited edition on the occasion of the 10th anniversary of the brand ^[7][8]
• LuisaViaRoma (2017) - collaboration for the launch of Peuterey Icon, a limited edition for an exclusive sale in the iconic store^[9]
• Vespa (2017) - co-branding for the creation of men's and women's jackets, helmet and googles on the occasion of Salone del Mobile 2017^[10]

Distribution

Peuterey is distributed in independent boutiques and high-end retailers in Europe, North America, China, South Korea and Japan.^[11]

External links

• www.peuterey.com - official website

References