Peugeot 407

Peugeot 407
Overview
Manufacturer	Peugeot
Production	2004–2010
Assembly	France: Rennes (Rennes Plant) Malaysia: Gurun (NAM)
Body and chassis
Class	Large family car (D)
Body style	4-door saloon/sedan 5-door estate/station wagon 2-door coupé
Layout	Front-engine, front-wheel-drive
Platform	PSA PF3 platform
Related	Citroën C5 Citroën C6
Powertrain
Engine	1.8 L I4 (petrol) 2.0 L I4 (petrol) 2.2 L I4 (petrol) 2.9 L V6 (petrol) 1.6 L I4 (diesel) 2.0 L I4 (diesel) 2.2 L I4 (diesel) 2.7 L V6 (diesel) 3.0 L V6 (diesel)
Dimensions
Wheelbase	2,725 mm (107.3 in)
Length	4,676 mm (184.1 in) (sedan) 4,763 mm (187.5 in) (wagon) 4,815 mm (189.6 in) (coupé)
Width	1,811 mm (71.3 in) (sedan, wagon) 1,868 mm (73.5 in) (coupé)
Height	1,400 mm (55.1 in) (coupé) 1,455 mm (57.3 in) (sedan) 1,494 mm (58.8 in) (wagon)
Kerb weight	1555kg (2.2 petrol sedan Man) 1580kg (2.0 diesel sedan Man) 1591kg (2.2 petrol sedan Auto) 1616kg (2.0 diesel sedan Auto) 1646kg (2.2 petrol wagon Auto) 1660kg (3.0 petrol sedan Auto) 1671kg (2.0 diesel wagon Auto) 1715kg (3.0 petrol wagon Auto)
Chronology
Predecessor	Peugeot 406
Successor	Peugeot 508

The Peugeot 407 is a large family car produced by the French automaker Peugeot from 2004 to 2010. It is available in saloon, coupé and estate variants, with both diesel and petrol engines. The petrol engines range from 1.8 to 2.9 litres displacement, whereas the diesels range from 1.6 to 3.0 litre engines. The 407, along with the larger 607, was succeeded by the 508 in January 2011.

According to the European Car of the Year website, the 407 was one of the runners up in the award in 2005.

Overview

The 407 was the successor to the hugely successful Peugeot 406, and was launched in The Sunday Times Motorshow Live on May 27, 2004.^[1] The streamlined design of the car was seen as quite radical , its most distinctive features being its large front grille and the steeply raked screen pillars.

The estate, known as the Peugeot 407 SW, was launched four months after the saloon, whereas the coupé was launched in January 2006. The annual sales of the Peugeot 407 peaked at 259,000 units in 2005, with 57,000 sales outside Europe.

In August 2008, the models were given a minor facelift, resulting most petrol engined models being withdrawn from sale in the United Kingdom, and other countries of Europe. One model was available with AMVAR electronic suspension, that controls each wheel’s damping independently, adapting the hardness of the ride every 2.5 milliseconds to suit your driving style.^[2]

• 
  Sedan (pre-facelift)
• 
  Coupé
• 
  SW (pre facelift)
• 
  SW (facelift)
• 
  SW (facelift)

Safety

Euro NCAP test results
407 saloon, LHD (2004)[3]
Test	Score	Rating
Adult occupant:	34
Child occupant:	39
Pedestrian:	15

Euro NCAP test results
407 coupe (2005)[4]
Test	Score	Rating
Adult occupant:	35
Child occupant:	42
Pedestrian:	15

Engines

Peugeot 407 V6 petrol engine

Television commercials

The first advertisement, known as "The Toys" or "Les Jouets", featured life size toy cars shown up, by the sleek newly released Peugeot 407. Directed by Philippe André for French agency BETC Euro RSCG, the advert was filmed in Sydney, Australia (we see cars crossing the Sydney Harbour Bridge).

André developed twenty model cars especially for the shoot. The soundtrack is provided by French duo, The Film, (Guillaume Brière & Benjamin Lebeau) with their song Can You Touch Me, an adaptation of their earlier song, Can You Trust Me.

The next advertisement featured the same scenario of life size toy cars in Sydney, this time taking a new Peugeot 407 SW out of the city to a beachside home. Along the way, we see old and decrepit stationwagons breaking down, or suffering from image problems. The soundtrack features (Lady) Hear Me Tonight by the Modjo.

The commercials used the slogan Playtime is Over, which some perceived to be a retort to the Renault's Laguna slogan Serious Playtime. In Spanish, the slogan given at the end was Volvamos a hablar de automóviles, i.e. Let's talk about cars again.

407 concept cars

The saloon version of the 407 was firstly previewed with the name "407 Elixir" at the 2003 Frankfurt Motor Show. The "407 Silhouette" is a race car with most design features of the current coupé. A version almost identical to the released coupé was presented at the 2005 Geneva Motor Show under the name "407 Prologue". The "407 Macarena" is a four door coupé convertible produced by Heuliez, and was presented at the 2006 Geneva Motor Show.

Notable film appearances

The 407 sedan appeared in the comedy film Taxi 4 of 2007, unlike the previous films (1, 2 and 3) which had its predecessor (the 406).

Successor

In November 2009, Philippe Varin, from PSA, announced that the successor of the Peugeot 407 will not be called Peugeot 408, but instead Peugeot 508, which was officially launched at the Paris Motor Show in October 2010.^[6]

The 508 saloon is approximately 12 cm (5 inches) longer than the 407^[7] and also replaces the larger Peugeot 607. The Peugeot 408 name is used for a Chinese built notchback version of the Peugeot 308, that replaces the 407 in America.

Model car releases

The Peugeot 407 saloon has been produced by Majorette and Norev, while the SW has only been produced by Norev. The coupé has been produced by Norev and Welly, and the "407 Elixr" concept presented in the 2003 Frankfurt Motor Show has been produced only by Norev.

Sales

References

External links

Wikimedia Commons has media related to Peugeot 407.

• Official international 407 English website