Peter Schwartz (futurist)

Peter Schwartz at "WarGames" 25th anniversary showing, by Marcin Wichary, 2008

Peter Schwartz (born 1946) is an American futurist, innovator, author, and co-founder of the Global Business Network (GBN), a corporate strategy firm, specializing in future-think and scenario planning. As of October 2011, he has served as Senior Vice President Strategic Planning for Salesforce.com.

Personal history

Schwartz was born in 1946 to Klara and Benjamin Schwartz, Hungarian Jews who had been in concentration camps and were living in a displaced persons camp in Stuttgart, Germany.[1] The family soon moved to Norway, where they lived until he was five. At this point, they emigrated to America, and found a new home in Camden, New Jersey. Schwartz grew up and attended school there. He won a National Merit scholarship, and was able to attend Rensselaer Polytechnic Institute (RPI) on full scholarship. He served as RPI's May commencement speaker for the class of 2009.[2][3]

According to Stewart Brand, Schwartz was a member of Students for a Democratic Society. After graduating in 1968 with a B.S. in aeronautical engineering, Schwartz taught high school in Philadelphia and worked in the innovative student housing program at UC Davis. In 1972 he became an employee at the Stanford Research Institute (SRI), where he began to develop his unique method of scenario planning, and rose to director of the Strategic Environment Center.[1] In 1982, he moved to London to work for Royal Dutch Shell as head of scenario planning. In 1985, while giving a speech at the Lawrence Berkeley Laboratory of UC Berkeley, he met his future wife, Cathleen Gross. He moved to live with her in Berkeley, California, in 1987. They married and had one child, Benjamin "Books" Schwartz, born in 1990.

Writings

Schwartz has written several books, on a variety of future-oriented topics.

He has also worked as a consultant on several movies, including Minority Report, Deep Impact, Sneakers, and WarGames. He serves on the board of directors for the Long Now Foundation.[5] He also serves in the boards of the Center for a New American Security (CNAS) and the Asia Internet Coalition In 2007, Schwartz moderated a forum titled "The Impact of Web 2.0 and Emerging Social Network Models" as part of the World Economic Forum in Davos. He serves on the Research Innovation and Enterprise Council of Singapore and in 2014 was appointed an International Distinguished Fellow of the Prime Minister's Office. He was also voted into the Futurists hall of fame by the Association of Professional Futurists in 2012. Additionally, Schwartz is also a member of the Berggruen Institute's 21st Century Council.[6]

Global Business Network

Schwartz founded the Global Business Network (GBN) in 1988 in his Berkeley basement with several close friends including Napier Collyns, Jay Ogilvy and Stewart Brand. Schwartz called GBN an “information hunting and gathering company”, and describes it as a high level networking and corporate research agency.[1] In 2001, it was bought by premier strategy consulting firm the Monitor Group, although it continued to operate as a distinct entity. The Monitor Group was acquired by Deloitte in 2013 which elected to shut down GBN.

He left the company in October 2011, to work at Salesforce.com as Senior Vice President Strategic Planning.

References

  1. 1 2 3 Knight, Margaret (December 1999). "2020 Visionary". Rensselaer Alumni Magazine. Rensselaer Polytechnic Institute. Retrieved 2012-03-04.
  2. "2009 Rensselaer Polytechnic Institute Commencement Honorands Announced".
  3. "Commencement honorands announced".
  4. Peter Schwartz and Doug Randall (2003). "An Abrupt Climate Change Scenario and its Implications for United States National Security". dtic.mil.
  5. "Peter Schwartz". The Long Now Foundation. Retrieved 2008-09-10.
  6. "Berggruen Institute".
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