Peter England (brand)
Peter England is a menswear brand in India. It is part of Madura Fashion & Lifestyle, a division of Aditya Birla Group]
History
Peter England established in Ireland and in 1997 it was launched in India by Madura Fashion & Lifestyle (then known as Madura Garments) in the mid-price shirt segment in 1997, the company acquired the world rights for the brand in the year 2000.
Peter England is the largest menswear brand in India with over 5 million garments sold every year. First launched by Madura Fashion & Lifestyle (then known as Madura Garments) in the mid-price shirt segment in 1997, the company acquired the world rights for the brand in the year 2000. Peter England has 643 stores and over 1600 multi-brand outlets in more than 300 towns and also available at top online shopping sites .
Peter England Elite
Peter England also offers a range of sub-premium formals through its sub-brand Peter England Elite, meant for the young manager.
Peter England partners with the IPL team, Chennai Super Kings, as the official off-the-field apparel sponsor.
A recent foray for Peter England has been in the world of club wear, called Peter England Party. This line offers club wear.