Parkside Media

Parkside Media
Private
Industry Publishing, Media, Television, Internet
Genre Motorsport, Automotive, Photography, Technology
Founded Auckland, New Zealand, 1990
Founder Greg Vincent
Headquarters Grey Lynn, Auckland, New Zealand
Key people
 Greg Vincent, Michael White
Products Books, magazines, websites, online games, television shows
Services Publishing, advertising, design
Number of employees
 30
Website www.parksidemedia.co.nz

Parkside Media is New Zealand's 2nd largest independent publisher representing 2% of the magazine market.[1] Its offices are in Grey Lynn, Auckland. Established late in 1990 it is owned by Greg Vincent.

Parkside Media has focused on automotive and technology media since its inception. Against a generally declining readership across the whole magazine industry, Parkside Media's motoring titles (NZ Performance Car, NZ Classic Car and NZV8) bucked the downwards trend for 2008 showing modest increases in readership.[2]

In September 2008 an online games division was established[3] making Parkside Media the only magazine publisher in New Zealand to explore online games. It is also the only magazine publisher in New Zealand to produce a TV show (NZ Performance Car TV and NZV8 TV).

Magazines

Parkside Media publishes

Television

Parkside Media has produced NZ Performance Car TV in-house, a television show that aligns with NZ Performance Car magazine,[4] and NZV8 TV which aligns with NZV8. NZV8 TV was presented by Andy Booth, former New Zealand V8s championship-winning driver.

Internet

Parkside runs over 20 websites such as new car review site Car and SUV, several ecommerce sites, and websites for its magazine publications.

Mobile

Parkside Media pioneered mobile publishing in New Zealand as one of the largest content suppliers to the Vodafone network in New Zealand for ringtones, screen wallpapers and video. It now publishes Drift Legends and other iPhone applications.

Events

Parkside Media organises the NZ Drift Series, Super Lap and Import All-Stars. It has previously organised various model search and motorsport events, and is a key sponsor of Intermarque Concours d'Elegance.[5]

Awards

Cam Leggett, designer since issue 68 of NZ Performance Car has won two awards for Designer of the Year at the MPA Awards in the Special Interest Category in 2007[6] and 2008.[7] Greg Vincent was the recipient of The Meguiar's Awards in 2004.[8]

References

  1. ↑ Netlink Distribution Annual Report 2008
  2. ↑ http://www.nielsenmedia.co.nz/MRI_pages.asp?MRIID=32 Neilsen Media readership data
  3. ↑ AdMedia Fastline
  4. ↑ http://www.agbnielsen.co.nz/ AGB Nielsen TV statistics - subscription required
  5. ↑ Intermarque Concours d'Elegance
  6. ↑ MPA Awards listing for 2007
  7. ↑ MPA Awards listing for 2008
  8. ↑ "Archived copy". Archived from the original on October 14, 2008. Retrieved November 5, 2008. Meguiar's Awards
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