Parents (magazine)

Parents

Editor in Chief	Liz Vaccariello
Categories	Parenting
Frequency	Monthly
Publisher	Meredith Corporation
Total circulation (2011)	2,215,645
First issue	October 1926
Country	United States
Based in	New York City[1]
Language	English
Website	www.parents.com
ISSN	1083-6373

Parents, published by Meredith Corporation, is an American mass circulation monthly magazine that features scientific information on child development geared to help parents in raising their children.

History

The magazine was started by George J. Hecht in 1926. The magazine was originally titled Children, The Magazine for Parents.^[2] Hecht hired Clara Savage Littledale to be its first editor. The first issue was published in October 1926 ^[3][4] and soon was selling 100,000 copies a month.^[5] Beginning with the August 1929 issue, the name was changed to Parents' Magazine (with an apostrophe).^[6] Littledale was followed as editor by Mary Buchanan. In 1937, the magazine was granted trademark registration for the mark Parents' Magazine.^[7]

From 1941–1965, Parents' Magazine Press published a line of comic books and magazines heavily featuring comics, including such long-running titles as Calling All Girls, Children's Digest, Polly Pigtails, True Comics, and True Picture-Magazine.^[8] Parents Magazine Press also published Humpty Dumpty from the 1950s through the early 1980s, until it and Children's Digest were sold to the Saturday Evening Post company.

Parents' Magazine was sold to Gruner + Jahr in 1978. At that time, the magazine was "relaunched" and its name was shortened, utilizing only the word "Parents", without an apostrophe.^[9] Elizabeth Crow became the magazine's editor for the next decade.

In 1992, Gruner + Jahr filed suit against Meredith for trademark infringement of Parents when Meredith published Parent's Digest. With the court finding no actual confusion of the products (though there was testimony from managers and employees as to inquiries about a possible relationship between the publications), the case was dismissed.^[10]

Meredith acquired Parents magazine when Gruner + Jahr left the US magazine business in 2005. Sally Lee was the editor from 1998 to 2008. Dana Points was Editor in Chief from 2008-2016.

Profile

Its editorial focus is on the daily needs and concerns of mothers with young children. The glossy monthly features information about child health, safety, behavior, discipline and education. There are also stories on women's health, nutrition, pregnancy, marriage, and beauty. It is aimed primarily at women ages 18–35 with young children.

Columns include "As They Grow," which cover age-specific child development issues, as well as the reader-generated "Baby Bloopers," "It Worked for Me," and "Goody Bag." The magazine also produces a website,^[11] an iPhone app for kids, Parents Flash Cards, and GoodyBlog.com, the now-defunct blog.

With its impressive historical reach, Parents has frequently been used by academics, to document social and cultural shifts over time. Melissa Milkie and Kathleen Denny describe the prominence of the magazine:

The magazine's goal of disseminating scientific knowledge of all types concerning children's development and family life in general, proved to be very popular. The magazine was the only U.S. periodical whose circulation rose during the Great Depression, and during the 1930s and 1940s, it was proclaimed as the most popular advice periodical in the world (Schlossman, 1985).^[12] By 1971, PM claimed in its pages to have counseled mothers and fathers in the 'rearing of more than 100 million children,' attesting to its prominence"^[13]

Despite its gender-neutral title, the magazine's advice has implicitly been directed toward women.^[14]

Medal for "Movie of the Month"

A Medal for "Movie the Month" on a Lobby Card from Hansel and Gretel (1954)

Each month, Parents' Magazine would award a medal to a "Movie of the Month". The image of the "Movie of the Month" Medal was subsequently used on movie posters and lobby cards. Past recipients include:

• The Adventures of Huckleberry Finn (March 1939) ^[15]
• The Wizard of Oz (September 1939) ^[16]
• Pinochio (December 1939) ^[17]
• Kathleen (January 1942) ^[18]
• They Were Expendable (December 1943) ^[19]
• Son of Lassie (May 1945) ^[20]
• Alice in Wonderland (July 1951) ^[21]
• Hansel and Gretel (October 1954)^[22]

References

External links

• Official website
• StrollerList website