PC Mobile

PC Mobile
Industry	White Label Wireless
Founded	Mid-2005
Area served	Canada
Products	Mobile telephone products and services
Owner	Telus (postpaid) Bell (prepaid)

PC Mobile is a licensed white label wireless service operated in Canada. Its mobile telephone products and services operate on the network infrastructure jointly operated by Bell Mobility and Telus Mobility (the two companies manage one of the service types each), but licence the proprietary branding and payment media with the President's Choice supermarket store brand owned by Loblaws Inc.

The postpaid wireless service is owned and operated by Telus while the prepaid service is owned and operated by Bell Mobility.

History

PC Mobile started in mid-2005^[1] as another President's Choice product of Loblaws Inc., although the domain name PCmobile.ca was registered on January 17, 2005. It offered prepaid products and services as a licensed white label of Bell Mobility services in Canada. There are also PC long distance cards sold with competitive international rates. The company originally only sold CDMA feature phones. Various HSPA+ feature phones, Android smartphones and SIM cards were added throughout the early 2010s, as CDMA handset models have been gradually discontinued.

In 2013, PC Mobile announced the sale of postpaid phones and monthly services at its full-service The Mobile Shop kiosks.^[2] According to the PC Mobile privacy policy for the postpaid services only, "PC Mobile is a business name of Loblaws Inc. used under license by TELUS Communications Company for the operation of the [postpaid] PC Mobile voice and data Monthly services."^[3]

Bell continues to operate the prepaid services white label, as previously.

References

↑ McLean, Catherine, "Milk, eggs, bread... and cell phones?", The Globe and Mail, August 17, 2005
↑ Hardy, Ian, "PC Mobile launching Postpaid services and smartphones June 5th" mobilesyrup, May 27, 2013, retrieved July 25, 2013
↑ "PC Mobile Terms of Service and Privacy Policy", retrieved October 14, 2016

Canadian mobile phone companies
Network operators	Bell Mobility Eastlink Wireless Freedom Mobile Ice Wireless Rogers Wireless SaskTel Mobility Telus Mobility TBayTel Mobility Vidéotron Mobile
MVNOs	Chatr Cityfone Primus Wireless Zoomer Wireless Fido Koodo Mobile Public Mobile PC Mobile Solo Mobile Virgin Mobile Canada Ztar Mobile 7-Eleven SpeakOut Petro-Canada
Defunct	Amp'd Mobile Clearnet Communications Clearnet (Telus Mobility) DMTS Mobility Inukshuk Wireless Latitude Wireless Mike Mobilicity NorthernTel Mobility Sprint Canada Télébec Mobilité
Related	System access fee

George Weston Limited
Corporate Directors	A. Charles Baillie Robert Dart Peter Eby Phillip Farmer Anne Fraser R. Donald Fullerton Anthony Graham Mark Hoffman Allan Leighton John Makinson Robert Prichard Wendy Rebanks Galen Weston Galen Weston Jr.
President's Choice brands	President's Choice President's Choice Financial PC Points PC Mobile
Food or drink brands	Arnie's Bagels Brownberry Country Harvest Exact George Weston Bakeries (Canada only) Interbake Foods No Name Wonder Bread (Canada only)*
Loblaw Companies stores	Atlantic Cash & Carry Atlantic Superstore Dominion Extra Foods Fortinos Freshmart Loblaws Maxi No Frills Provigo Real Canadian Superstore SaveEasy Shoppers Drug Mart SuperValu T & T Supermarket Valu-mart Wholesale Club Your Independent Grocer Zehrs Markets
Property	Maple Leaf Gardens (Loblaws at Maple Leaf Gardens) Weston Centre (Toronto)
Defunct	National Supermarkets
*Rights to these brands in the United States are owned by different companies.

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