OzTAM

OzTAM is an Australian audience measurement research firm that collects and markets television ratings data. It is jointly owned by the Seven Network, the Nine Network and Network Ten, and is the official source of television ratings data for all metropolitan television in Sydney, Melbourne, Brisbane, Adelaide and Perth as well as subscription services (such as Foxtel) on a national basis.

OzTAM was created in 1999 after the Seven and Ten Networks led a call for a re-tendering of the contract to provide audience ratings. Executives from both networks were concerned that the previous ratings service did not accurately reflect viewing levels for their channels.[1]

Prior to OzTAM, the dominant metropolitan ratings company was Nielsen Media Research. The two companies competed for a short time, before Nielsen pulled out. Nielsen continues to be active in some regional areas.

There are ten official survey periods, of four weeks each, cover 40 weeks of the year, excluding 2 weeks over Easter and 10 weeks over summer.

In total, OzTAM measures ratings from 3,500 homes, with 950 homes in Sydney, 900 in Melbourne, 650 in Brisbane and 500 each in Adelaide and Perth, with these ratings commonly referred to as 'five city metro ratings'.[2] A further 2,000 homes outside these five cities are measured by Regional TAM, and an additional 1,200 homes monitor viewing of subscription television in Australia.[3][4] Nielsen are contracted to provide the audience measurement services to both OzTAM and Regional TAM[2] having previously operated their own measurement service.[5]

The Nine Network, traditionally the ratings leader in Australia for many years, carried over its dominance into the OzTam era, winning six consecutive ratings seasons between 2001 and 2006 inclusive. However, in recent years, it has languished in second position behind the Seven Network, which as of 2016 has won the last ten ratings seasons consecutively.[6][7]

In 2017, the metropolitan homes measured will increase to 5,250, Regional TAM homes will increase to over 3,000 and subscription viewing homes to 2,120. Additionally, OzTAM's renewed its contract with Neilsen as a sub-contractor through until 2020.[8]

See also

References

  1. ↑ (Source: ABC TV The Media Report, 22 February 2001.)
  2. 1 2 "OzTAM extends long-term agreement with Nielsen" (PDF). OzTAM. 10 September 2012. Retrieved 3 May 2016.
  3. ↑ Walters, Conrad (23 April 2011). "Made to measure but can we trust TV ratings?". The Sydney Morning Herald.
  4. ↑ "Latest Available reports". OzTAM. Retrieved 3 May 2016.
  5. ↑ "Regional Television Diary". Nielsen Media Research. 2007. Archived from the original on 2007-04-14. Retrieved 2007-07-15.
  6. ↑ Warneke, Ross (2 December 2004). "Nine wins year again". The Age.
  7. ↑ Hickman, Arvind (28 November 2016). "Ratings scorecard: Seven wins total, Nine claims demos, Ten talks up growth". AdNews. Retrieved 14 April 2017.
  8. ↑ Knox, David (20 July 2016). "OzTAM to increase homes with people meters". TV Tonight. Retrieved 20 July 2016.


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