Orange Leaf Frozen Yogurt

Orange Leaf Frozen Yogurt
Private
Industry Franchised chain restaurant
Founded 2008 (2008)
Headquarters Oklahoma City, Oklahoma, United States
Number of locations
 300+
Area served
Key people
 Reese Travis (CEO)
Geoff Goodman (President)
Products Frozen yogurt
Owner Mike Liddell
Website orangeleafyogurt.com

Orange Leaf Frozen Yogurt (or simply Orange Leaf) is an Oklahoma City-based chain of self-serve frozen yogurt franchises founded in 2008. It has spread to over 300 locations in the United States and has also expanded internationally.

History

Previously known as Orange Tree Frozen Yogurt,[1] it was founded in 2008.[2] Mike Liddell and Reese Travis noticed a franchise was doing good business in Edmond, Oklahoma. They purchased a franchise in 2009,[1] and Liddell purchased the company in 2010.[3] Liddell then moved the company from California to Oklahoma, hired Travis as CEO, and changed the name to Orange Leaf.[1]

In April 2011, it had 63 stores open in the United States,[2] and it expanded to 111 locations in September 2011.[1] As of October 2013, it has over 300 locations, and it plans an IPO in 2015.[4]

Frostee Rucker and John Calipari have invested in franchises.[5]

In 2014, an Indiana-based franchisee had filed a suit in federal court in Indianapolis that "Orange Leaf misled him and made false statements about store revenue to coerce him into opening shops outside of Indiana—in Illinois, Florida, and Tennessee."[6][7] Orange Tree had filled a counter suit claiming breach of contract.

International Locations

Orange Tree opened its first international franchise, located in Australia, in 2011 in Melbourne, Victoria.[8][9] By the end of 2013, there were three locations in the state of Victoria plus a location at Bondi Beach, New South Wales.[10] As of September 2015, there are four locations in the states of Victoria and one location in New South Wales.[11]

In 2014, CNBC reported that it has expanded into Asian markets, including China.[12] Although it was announced in May 2014 that two stores were going to open soon in the Chinese city of Shanghai,[13] no stores have open on the Asian continent As of September 2015.[14]

Stores

The stores are self-serve. They offer sugar-free, gluten-free, non-dairy, and vegan alternatives.[15] The Oklahoman described the stores as "living rooms that happen to have yogurt dispensers".[1]

See also

References

  1. 1 2 3 4 5 Cathey, Dave (2011-09-07). "Orange Leaf is serving cool treats at more than 100 locations". The Oklahoman. Retrieved 2014-08-04.
  2. 1 2 Biles, Jan (2011-04-11). "Orange Leaf Frozen Yogurt to open in Topeka". The Topeka Capital-Journal. Retrieved 2014-08-04.
  3. ↑ Burkes, Paula (2011-07-24). "Ex-OU football player finds his niche in frozen yogurt". The Oklahoman. Retrieved 2014-08-04.
  4. ↑ Picker, Leslie (2013-10-11). "Orange Leaf Seeking Acquisitions Ahead of Frozen-Yogurt IPO". Business Week. Retrieved 2014-08-02.
  5. ↑ Port, David (2012-03-19). "Sports Figures Invest in a Sweet Setup". NBC News. Retrieved 2014-08-02.
  6. ↑ Gable, Paul (2015-04-25). "Is lawsuit reason why Shelbyville's Orange Leaf is not reopening?". Shelbyville News. Retrieved 2015-09-05.
  7. ↑ Olson, Scott (2014-11-22). "Orange Leaf franchisee seeks $33M in suit". Indianapolis Business Journal. Retrieved 2015-09-05.
  8. ↑ Ruggless, Ron (2011-12-10). "Orange Leaf Frozen Yogurt expands into Australia". Nation's Restaurant News. Retrieved 2014-08-04. (Registration required (help)).
  9. ↑ "Oklahoma City-based frozen yogurt franchise adds stores in U.S., Australia". The Oklahoman. 2011-05-28. Retrieved 2014-08-08.
  10. ↑ "Orange Leaf Frozen Yogurt Expands Presence in Australia". Reuters. 2013-12-04. Retrieved 2015-09-05.
  11. ↑ "Find the Nearest Frozen Yogurt Store". Orange Leaf Australia. Retrieved 2015-09-05.
  12. ↑ "Orange Leaf Frozen Yogurt goes to Asia". CNBC. 2014-06-10. Retrieved 2014-08-02.
  13. ↑ "Orange Leaf Frozen Yogurt Expands Into China". PR Newswire (Press release). 2014-05-28. Retrieved 2015-09-05.
  14. ↑ "Find the Nearest Frozen Yogurt Store". Orange Leaf. Retrieved 2015-09-05.
  15. ↑ Alfs, Lizzy (2014-04-09). "Orange Leaf brings 2 new frozen yogurt shops to Ann Arbor". mlive.com. Retrieved 2014-08-02.
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