OpenX (company)

OpenX
Private
Industry Online Advertising, Big Data
Founded 2008
Headquarters Pasadena, California
Key people
Tim Cadogan (CEO)
Products Ad Server, Ad exchange, SSP
Number of employees
500+[1]
Website Official website

OpenX is a programmatic advertising technology company. The company has developed an integrated technology platform that combines ad server and a real-time bidding (RTB) exchange with a standard supply-side platform (SSP) ensuring the highest real-time value for any trade. OpenX was founded in 2008 and has raised over $75 million from Accel, Index, Samsung, Dentsu, Mangrove Capital and others.[1]

Background

According to Pixelate, OpenX Marketplace had the highest quality ad inventory in 2015, beating Google's ad marketplace (Google Adx). OpenX integrations are widely distributed / long tail and currently sees the second most impressions (2%) on the internet, after Google.[2] Its new traffic quality platform for viewability and fraud detection technology has the ability to leverage this position by seeing impressions earlier than existing ad verification / pre-bid solutions used by DSP and agency trading desks.[3]

References

  1. 1 2 Sarno, David (31 May 2011). "OpenX, Web ad firm, raises $20 million, expects to be profitable within a year". Los Angeles Times. Retrieved 31 May 2011.
  2. Built With (2015). "Advertising tech on the Entire Internet".
  3. Exchangewire (2015). "Ad Fraud costs $6 billion".
  4. Lead Ledger (2013). "Revenue Growth".
  5. Lead Ledger (2013). "Adserver Market Share".
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