Online social movement

Online communities build off social movements, enabling the connection of persons worldwide to develop a base and gain awareness to the cause. Online social movements gained momentum in the late 20th century and early 21st century[1] as new generations sought social change. With access to the internet and the fast growing World Wide Web, online social movements brought awareness to issues both political and social. Online social movements have been praised and criticized; the former for its ability to raise awareness to important causes, and the latter for its ability to perpetuate problems like slacktivism. Although online activism has received criticism, it has had real impacts on social movements.

The impact of online movements

The impact of online movements has been substantial since the introduction of the internet. With the ever-growing medium of social media, internet activism has reached the forefront of the internet. Through the use of social networking sites as Facebook and content-sharing sites as YouTube, the opportunity for wide-scale, online social participation has increased.[2]

Nowadays the importance of giving voice to priorities such as public health, political unrest, disaster relief, and climate change have introduced internet as a source for social change.

Beneficial impacts

Several social media movements have raised money for causes, such as the ALS Ice Bucket challenge raising $100million[3] in 30 days. Even if they do not directly involve monetary funding, many online social movements raise awareness for causes such as institutionalized racism against African Americans with the Black Lives Matter movement and the inappropriate use of force by police authorities against black females, such as with the Say Her Name social movement. In the political sphere, active online groups increase political participation by providing a framework for discussion, leading petitions, and collecting donations in order to further a political agenda.[4]

Detrimental impacts

Some experts believe there are potential weaknesses and long-term repercussions that can be identified with online movements. Some examples are clicktivism and slacktivism, where the use of social media to promote a cause include activities such as:[5]

An example of a social movement that has received harsh criticism due to the effects that it had is the Black Lives Matter movement with incidents of looting and arson following the grand jury's decision to not indict the police officer that fatally shot Michael Brown in August 2014. There was public outcry after over 100 people burglarized stores and marketplaces in Ferguson, Missouri following the release of the court's decision.[6] The online movement was criticized heavily by the conservative news source TheBlaze, saying that the online movement exacerbated feelings of injustice that ultimately led to looting and riots.[7]

Examples of online movements

2012 Stop Kony Poster By Invisible Children

Social movements advance their work through the media. It is easier, less costly and time consuming to link collective behaviour as real time communication can occur vastly and simultaneously via social media.[8] Some examples of online movements include:

The future

The future of online movements is hard to predict. However, there are some clear directions where they could certainly lead towards. Vanessa DiMauro believes the biggest trend concerning online communities in the near future is private online communities. While these large networks that we encounter and use on a day-to-day basis have provided us with a productive and collaborative experience they have also increased to unmanageable sizes. To become a learning environment these groups need to be much smaller and manageable. This is where the idea and trend of private online communities could potentially be the future of online communities.[11]

Important figures

See also

References

  1. ↑ Ideas, Mobilizing (2012-08-01). "Social Movements: How People Make History". Mobilizing Ideas. Retrieved 2017-04-13.
  2. ↑ Rotman, D., Preece, J., Vieweg, S., Shneiderman, B., Yardi, S., Pirolli, P., Chi, E.H., Glaisyer, T. (2011). From Slacktivism to Activism: Participatory Culture in the Age of Social Media
  3. ↑ "The ALS Association Expresses Sincere Gratitude to Over Three Million Donors". ALSA.org. Retrieved 2017-03-14.
  4. ↑ "How Social Movements are Using the Internet to Change Politics | Scholars Strategy Network". www.scholarsstrategynetwork.org. Retrieved 2017-04-13.
  5. ↑ Clicktivist.(2014). What is clicktivism?. Retrieved 16 May 2014 from http://www.clicktivist.org/what-is-clicktivism/
  6. ↑ McLaughlin, Michael (2015-01-22). "St. Louis County Police Release Footage Of Looting In Ferguson Grand Jury Aftermath". Huffington Post. Retrieved 2017-04-13.
  7. ↑ "No, they’re not ‘protesters.’ They’re terrorists.". TheBlaze. 2016-09-22. Retrieved 2017-04-13.
  8. ↑ Thompson, J. B. (2013) Media and Modernity: A Social Theory of the Media
  9. ↑ Tiffany, Dykstra (18 January 2017). "(Cyber)activism in an online social movement: Exploring dialectics and discourse in The Zeitgeist Movement". Retrieved 18 January 2017.
  10. ↑ Dykstra, Tiffany; Rivera, Kendra (20 January 2016). "Cyberactivism or Cyberbalkanization? Dialectical Tensions in an Online Social Movement". Journal of Social Media Studies. 2 (2): 65–74. doi:10.15340/2147336622871. Retrieved 18 January 2017.
  11. ↑ DiMauro, V. (2011). The Future Of Online Community. Retrieved from http://www.leadernetworks.com/2011/10/future-of-online-community.html
  12. ↑ Pérez-peña, Richard (2015-06-12). "Black or White? Woman’s Story Stirs Up a Furor". The New York Times. ISSN 0362-4331. Retrieved 2017-04-13.
  13. ↑ "Rachel Dolezal Will Break Her Silence on Tuesday". Time. Retrieved 2017-04-13.
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