Obey (clothing)

OBEY
Private
Industry Clothing
Genre Streetwear
Founded 2001 (2001)
Founder Shepard Fairey
Headquarters Irvine, California, U.S.
Area served
 Worldwide
Products General apparel for men and women
Brands Obey Giant, Studio number one, Subliminal projects
Website

obeyclothing.co.uk (UK) obeyclothing.com (USA)

obeyclothing.ca (CANADA)

OBEY Clothing is a popular clothing producing company founded in 2001 by street artist and illustrator Shepard Fairey as an extension to his work in activism.[1]

The brand is well known for incorporating politically and socially provocative propaganda into the designs of their clothing[2] and its founder describes this as manufacturing dissent.[3] The brand gets its name from the logo used in the 1988 American cult satirical science fiction horror film They Live written and directed by John Carpenter.[4]

Design

OBEY incorporates designs into their products that are commonly perceived as controversial or anti-establishment–oriented. Many items have symbols that reflect communist-styled propaganda which are laid against a backdrop of additional artwork that is generally associated with capitalism, guildism, and secret societies. This portrayal of diametric opposites (opposite extremes) creates a unique form of expression. The company also produces products that artistically depict political controversy, often by using provocative imagery that the media or society generally associates with it. Due to the designers incorporating so many controversial or contradictory topics into a single clothing print, those who look at them are often left to make completely undirected interpretations of the piece and its connotations.

Obey Men's is designed by Mike Ternosky and Obey Women's is designed by Grace Lee.

References

  1. ↑ "About | Obey Clothing UK". www.obeyclothing.co.uk. Retrieved 2015-08-06.
  2. ↑ "How did OBEY go from an anti-corporate anti-Man street un-brand to Made in China fratboy wear?". elephantjournal.com. Retrieved 2015-08-06.
  3. ↑ "Manifesto". Obey Giant. Retrieved 2015-08-06.
  4. ↑ "Cool Stuff: Shepard Fairey’s ‘They Live’ Mondo Poster | /Film". Slashfilm.com. 2011-06-09. Retrieved 2017-06-04.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.