Online to offline

Online to offline is a phrase (commonly abbreviated to O2O) that is used in digital marketing to describe systems enticing consumers within a digital environment to make purchases of goods or services from physical businesses.[1][2]

Criticism

The phrase has received criticism as illogical.

“ In the broadest sense, everything on the internet is “online to offline.” ”
— C. Custer[3]

See also

References

  1. ↑ "Definition of O2O". PC Magazine.
  2. ↑ "What does O2O mean for the future of e-commerce?". Yahoo Finance.
  3. ↑ C. Custer (2014-10-03). "O2O is our industry’s stupidest acronym". Tech in Asia.
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