No Wyld

No Wyld
Origin Auckland, New Zealand
Genres Hip hop, rock, indie rock
Years active 2010–present
Labels Columbia Records
Website No Wyld
Members Mo Kheir
Brandon Black
Joe Pascoe

No Wyld (formerly known as The Wyld) are a New Zealand alternative hip hop band, formed in 2010 by Mo Kheir, Brandon Black and Joe Pascoe, who have remained constant members. They are commonly referred to as a hip-hop or electronic band, with much of their music containing rap as an element. Their song "Let Me Know" appears in the FIFA 16 soundtrack and has surpassed 3 million views on YouTube. Their song "Odyssey" appears on the soundtrack of NHL15, Madden 16, Warren Miller's 2014 ski film "No Turning Back" and Need For Speed.

History

Mo Kheir and Joe Pascoe met while studying architecture at university in 2007. They joined Brandon Black two years later through Mo's older brother Moomin Kheir. They began covering tracks they liked, and performing at open mic nights.[1]

"Revolution" was the first single that attracted attention online. The track earned praise from MTV Iggy in the United States and was subsequently included in United States TV show 90210.[2]

The band attracted the interest of major sponsors like Red Bull, who included them in a major campaign. In August 2013 they began recording their first EP, Abstract, at Red Bull Studios.[3]

The track "Odyssey" was used in a commercial for McDonald's during Sochi 2014, and later included in the soundtrack for NHL 15, Madden NFL 16 and Need for Speed. [4] "Odyssey" was also featured in the pregame video played before the West Virginia University Mountaineers football team took the field for home games during the 2015 season.[5] In addition, "Let Me Know" was included in the soundtrack for FIFA 16.[6]

This song also appeared in EA Sports game, FIFA 17 with "Justfayu" featuring KAMAU and their song "Air" was used as the official theme song for the WWE's Elimination Chamber event in 2017.

Band members

Discography

No Wyld discography
Studio albums 2
Music videos 4
EPs 2
Singles 10

Studio albums

Title Album details Peak chart positions Certifications Sales
NZ
[7]
Preface
  • Released: 29 June 2012
  • Label: Dryden Street
  • Format: CD, download
 36
Nomads

Extended plays

Title Album details
Abstract
  • Released: 29 October 2013
  • Label: Fontana North
  • Format: CD, download
Ascension

Singles

As lead artist

Title Year Peak chart positions Certifications Album
NZ
[8]
"Revolution" 2011 – Preface
"Full Circle" 2012 –
"Rome" –
"Odyssey" 2013 – Abstract and Ascension
"Queen"
(featuring KAMAU)		 2015 – Ascension
"Let Me Know" – Ascension and Nomads
"Afraid" – non-album single
"Paranoid" 2016 – Nomads
"Tomorrow"
(featuring Allan Kingdom)		 –
"Grown Up" –
"Gone" –
"—" denotes a recording that did not chart or was not released in that territory.
Title Year Peak chart positions Certifications Album
NZ
[8]
"Jusfayu"
(KAMAU featuring No Wyld)		 2015 – A Gorgeous Fortune EP

Music videos

Title Year Director(s)
"Revolution" 2011 No Wyld & Joe Rixon
"Full Circle" 2012 Claire Littler
"Rome" Moomin Kheir
"Odyssey" 2015 No Wyld

References

  1. ↑ "Trio takes a walk on the Wyld side". Scott Kara, The New Zealand Herald. 2 August 2012. Retrieved 7 August 2012.
  2. ↑ "The Wyld – This Is A Revolution". Max Oldfield, NZ Musician.
  3. ↑ "The Wyld are on their way into the Red Bull Studio". Red Bull. Retrieved 30 July 2013.
  4. ↑ "Full soundtrack for 'Madden NFL' 16 revealed". Sporting News. Retrieved 13 April 2016.
  5. ↑ "2015 WVU Football Entrance: Georgia Southern". YouTube. September 7, 2015. Retrieved April 16, 2016.
  6. ↑ "FIFA 16 soundtrack: Here’s the official list of songs featuring in". The Independent. Retrieved 13 April 2016.
  7. ↑ "Discography The Wyld". charts.org.nz. Hung Medien. Retrieved 2 October 2013.
  8. 1 2 "Discography The Wyld". charts.org.nz. Hung Medien. Retrieved 2 October 2013.
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