New York Restaurant Week

New York Restaurant Week is an event held twice a year in which participating restaurants in New York City offer prix fixe lunches and dinners. At the finest restaurants, this can be a fraction of the usual prices.

The event is held in early winter (January/February) and summer (June/July). Since its inception, Restaurant Week has seen an increase in appreciation, followers, and footfalls to such an extent that it has inspired people to create their own version of the event in various cities across the globe.

History

Restaurant Week began as a lunch-only promotional event in 1992 and is considered the first "restaurant week".[1]

A letter to the editor of the New York Times was published on July 15, 1992, in the letter Emil William Chynn praised the organization of the first "restaurant week" during the Democratic National Convention, in his letter he suggested that it becomes a yearly event that sponsors like Coca-Cola and American Express could help boost the event. Tim Zagat and Joe Baum are credited for the "first restaurant week" but even Tim Zagat in his 2010 article published in The Atlantic didn't see or dream of the possibility of using American Express and Coca-Cola as sponsors for future events. To this day Emil Chynn is not credited for his letter that might have prompted this worthwhile now global way of promoting restaurants to new customers.[2][3]

NYC Restaurant Week Winter 2010 was held from January 25 to February 7, with Saturdays excluded. It was subsequently extended through February 28 with offers not valid on Valentine's Day. Prices were set at $24.07 for a three-course lunch, and $35 for dinner. Prices do not include drinks, taxes, and tips.

NYC Restaurant Week Summer 2010 was held from July 12 to July 25, with the same prices and restrictions. Not all restaurants featured the restaurant week menu on all days or meals; some were only open for lunch and others were only open on weekdays.

NYC Restaurant Week Summer 2012 was held from July 16 to August 10, with Saturdays excluded. Prices were retained at the 2010 level and have been maintained at that level since 2010.

NYC Restaurant Week Summer 2013 was held from July 21 to August 16, with Saturdays excluded. Prices were up to $25 for lunch and $38 for dinner.

NYC Restaurant Week Summer 2017 was held from July 24 to August 18*,  $29 Lunch / $42 Dinner *Saturdays excluded, Sundays optional. Offers cannot be combined with other promotions, savings or offers, and do not include beverages, taxes, gratuities or services charges. Additional terms may apply. [4][5]

References

  1. ↑ Holt, Steve (August 17, 2012). "Why Restaurant Week Won't Die, Despite the Haters". The Atlantic Cities. Atlantic Media Company. Retrieved August 17, 2012.
  2. ↑ "Let's Do Some of This After the Convention Too". The New York Times. 1992-07-24. ISSN 0362-4331. Retrieved 2017-07-12.
  3. ↑ Zagat, Tim. "How Restaurant Week Became Restaurant Month". The Atlantic. Retrieved 2017-07-12.
  4. ↑ "NYC Restaurant Week". NYCgo.com. 2015-12-03. Retrieved 2017-07-29.
  5. ↑ Mcgeehan, Patrick (2017-07-09). "The Siren Call of Restaurant Week, and How It All Started". The New York Times. ISSN 0362-4331. Retrieved 2017-07-29.
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