Nevada Appeal

The Nevada Appeal is a daily newspaper published in Carson City, Nevada, by Swift Communications. It is the state's third-largest paper, behind the Las Vegas Review-Journal and Reno Gazette-Journal.

The paper is available in six regional editions across northern Nevada and eastern California:

History

The Nevada Appeal was first published in on May 16, 1865, as the Carson Daily Appeal. It claims to be the oldest continuously published newspaper in Nevada, as well as be the oldest continuously operating business in Carson City.

It was renamed the Daily State Register in 1870. In 1872, the Register merged with the New Daily Appeal, which had been founded earlier in 1872 by the first editor of the original Daily Appeal, Henry Rust Mighels, earlier in the year. The paper dropped the "New" from its masthead in 1873. In May 1877 it was renamed the Morning Appeal, then it went back to being the Daily Appeal in 1906. In 1947 it was finally renamed to the Nevada Appeal, the name it keeps to this day.

The paper's first office was a low stone building at the corner of Second and Carson Streets. On October 19, 1948, the Appeal moved to a new home at 110 W. Telegraph Street, then three years later, on July 9, 1951, it moved into the Carson Brewery at the corner of King and Division. On November 18, 1974, the paper moved again to 200 Bath St. This office was gutted by fire on March 28, 1979, but the paper stayed in business using rented facilities and equipment. The final move was on March 8, 2002, when they moved into their current facility at 580 Mallory Way.

Until 1961 it was printed by letterpress. It converted to offset printing on March 13, 1961.

From 1878 to 1880, the paper was owned by Nellie Verill Mighels, wife of Henry Mighels. She was one of the first women in the world to own a newspaper.

From late 2008 to early 2009, the newspaper was affected by market forces that plagued the industry at large. In May 2009 the Appeal's print schedule was reduced to five days a week. Tuesday printings resumed in September 2010. The newspaper publishes news seven days a week online.

The paper is owned by Swift Communications Inc. The Nevada Appeal is the highest circulation paper among several in the region targeting readers in Eastern California and Northern Nevada.

References

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