Nestlé Dibs

Nestlé Dibs is the name of chocolate-covered vanilla ice cream bite size frozen snacks created by Nestlé. The product currently comes in two variations: A regular “chocolate coating” and a Nestlé Crunch coating. At one point 10 varieties were available.[1] Nestle Dibs are produced by Nestle in conjunction with Dreyer's Ice Cream (marketed as Edy's in the midwest and eastern US).

Product History

Nestle Dibs were first introduced to the market in 2004.[2] In 2005, Dibs was declared the "Best New Product of 2005" by Frozen Food Age, Dairy Foods Magazine, and Food Technology News.[3]

Within the first 6 months of 2005, Dibs had over $40 million in sales.[4]

Product Availability

Nestle Dibs are sold in 4oz and 9oz tubs.[5] Value packs of 22.7oz are also available.[6]

References

  1. "PRN Breyer's Introduces Five New Dibs Ice Cream Snack Flavors". chron. chron.com. Retrieved 3 June 2015.
  2. "2004 Annual Report" (PDF). media.corporate-ir.net. Dreyer's Grand Ice Cream Holdings. Retrieved 3 June 2015.
  3. "PRN Dreyer's Introduces Five New Dibs Ice Cream Snack Flavors". chron. chron.com. Retrieved 3 June 2015.
  4. "Dreyers". Food Processing Technology. foodprocessing-technology.com. Retrieved 3 June 2015.
  5. "Edy's Dibs Nestle Crunch Frozen dairy Dessert, 9oz". walmart.com. Retrieved 3 June 2015.
  6. "Nestle Dibs Crunch Bite Sized Frozen Snacks Value Pack 140ct". walmart.com. Retrieved 3 June 2015.
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